Dr Yang Li

Yang Li is a Lecturer in Marketing, Management and Business Strategy at the University of Hull Business School. She completed her Ph.D. in Management （ Information Systems） at Royal Holloway, University of London in 2025 with a Full College Studentship. Her doctoral research focused on digital humans and immersive technology believability.

She holds an MSc in International Marketing and Entrepreneurship from the University of Essex (2018) . Yang has collaborated with international organizations including Soul Machines (New Zealand) and serves as a peer reviewer for leading journals in information technology and behavior.