Dr Bianca Kronemann

Bianca Kronemann

Lecturer in Digital Marketing & Consumer Behaviour

B.Kronemann@hull.ac.uk

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School

Related groups

  • Marketing Management and Business Strategy

Qualifications

  • BSc
  • MSc (Swansea University)
  • PhD / DPhil (University of Bradford)

Summary

Bianca joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour. She is the Programme Director for MSc Digital Marketing & Advertising and teaching the following modules:

- Customer Experience (CX) Strategy & Techniques (Level 7)

- Interactive IMC and Digital Marketing (Level 7)

- International Marketing at Hong Kong SPACE University (Level 6)

Her research is motivated by challenges relating to the 4th Industrial Revolution and considers implications of artificial intelligence (AI) on:

(1) Our understanding of the societal world;

(2) privacy and information disclosure in human-machine interactions; and

(3) wellbeing in a data-driven society.

Apart from that, Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.

Recent outputs

View more outputs

Journal Article

How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research

Kronemann, B., Kizgin, H., Rana, N., & Dwivedi, Y. K. (2023). How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research. Spanish Journal of Marketing - ESIC, https://doi.org/10.1108/SJME-10-2022-0213

The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., …Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, Article 102026. https://doi.org/10.1016/j.ijinfomgt.2019.10.011

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., …Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, Article 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Research interests

Online Customer Experience

(Online) Consumer Behaviour

Consumer Decision Making

Consumer Self-Disclosure

Artificial Intelligence (AI)

Social Media Marketing

Awards and prizes

PhD Scholarship

2019 - 2022

Conference presentation

Highly Commendable Paper Award

2022

awarded by the 21st IFIP Conference I3E2022 on e-business, e-services, and e-society

Membership/Fellowship of professional body

Fellow of the Higher Education Academy (FHEA)

2024

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