Dr Bianca Kronemann

Dr Bianca Kronemann

Lecturer in Digital Marketing & Consumer Behaviour

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School

Qualifications

  • BSc
  • MSc (Swansea University)
  • PhD / DPhil (University of Bradford)

Summary

Bianca joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour. She has been teaching the following modules:

- Customer Experience (CX) Strategy & Techniques (Level 7)

- Marketing Management in Action (Level 7)

- Interactive IMC and Digital Marketing (Level 7)

- International Marketing at Hong Kong SPACE University (Level 6)

Her research is motivated by challenges relating to the 4th Industrial Revolution and considers implications of artificial intelligence (AI) on:

(1) Our understanding of the societal world;

(2) privacy and information disclosure in human-machine interactions; and

(3) sustainability in a data-driven society.

Apart from that, Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.

Recent outputs

View more outputs

Journal Article

How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research

Kronemann, B., Kizgin, H., Rana, N., & Dwivedi, Y. K. (2023). How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research. Spanish Journal of Marketing - ESIC, https://doi.org/10.1108/SJME-10-2022-0213

The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., Kronemann, B., Laroche, M., Peñaloza, L., Richard, M. O., Rana, N. P., Romer, R., Tamilmani, K., & Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, Article 102026. https://doi.org/10.1016/j.ijinfomgt.2019.10.011

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kar, A. K., Kizgin, H., Kronemann, B., Lal, B., Lucini, B., Medaglia, R., …Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, Article 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Presentation / Conference Contribution

The "Other" Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience

Kronemann, B., Kizgin, H., & Rana, N. (2022, September). The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience. Presented at 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK

Research interests

Artificial Intelligence (AI), Consumer Behaviour, Customer Experience, Decision Making, Information Disclosure, Sustainability

Co-investigator

Project

Funder

Grant

Started

Status

Project

Personalising Future Education Pathways through AI

Funder

Advance HE

Grant

£14,325.00

Started

1 January 2025

Status

Ongoing

Project

Climate Engagement through Escape Room Games

Funder

Ferens Education Trust

Grant

£4,886.00

Started

1 March 2025

Status

Ongoing

Awards and prizes

PhD Scholarship

2019 - 2022

Conference presentation

Highly Commendable Paper Award

2022

awarded by the 21st IFIP Conference I3E2022 on e-business, e-services, and e-society

Membership/Fellowship of professional body

Fellow of the Higher Education Academy (FHEA)

2024

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