Dr Bianca Kronemann

• Customer Experience (CX) Strategy & Techniques (Level 7)
• Marketing Management in Action (Level 7)
• Interactive IMC and Digital Marketing (Level 7)
• International Marketing at Hong Kong SPACE University (Level 6)

Her research is motivated by challenges relating to the 4th Industrial Revolution and considers implications of artificial intelligence (AI) on:

(1) Our understanding of the societal world;

(2) privacy and information disclosure in human-machine interactions; and

(3) sustainability in a data-driven society.

Apart from that, Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.