Qualifications
- BSc
- MSc (Swansea University)
- PhD / DPhil (University of Bradford)
Summary
Bianca joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour. She has been teaching the following modules:
- Customer Experience (CX) Strategy & Techniques (Level 7)
- Marketing Management in Action (Level 7)
- Interactive IMC and Digital Marketing (Level 7)
- International Marketing at Hong Kong SPACE University (Level 6)
Her research is motivated by challenges relating to the 4th Industrial Revolution and considers implications of artificial intelligence (AI) on:
(1) Our understanding of the societal world;
(2) privacy and information disclosure in human-machine interactions; and
(3) sustainability in a data-driven society.
Apart from that, Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.
Journal Article
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
Kronemann, B., Kizgin, H., Rana, N., & Dwivedi, Y. K. (2023). How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research. Spanish Journal of Marketing - ESIC, https://doi.org/10.1108/SJME-10-2022-0213
The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., Kronemann, B., Laroche, M., Peñaloza, L., Richard, M. O., Rana, N. P., Romer, R., Tamilmani, K., & Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, Article 102026. https://doi.org/10.1016/j.ijinfomgt.2019.10.011
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kar, A. K., Kizgin, H., Kronemann, B., Lal, B., Lucini, B., Medaglia, R., …Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, Article 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002
Presentation / Conference Contribution
The "Other" Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience
Kronemann, B., Kizgin, H., & Rana, N. (2022, September). The “Other” Agent: Interaction with AI and Its Implications on Social Presence Perceptions of Online Customer Experience. Presented at 21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK