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Miss Bianca Kronemann

Lecturer in Digital Marketing & Consumer Behaviour

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School

Qualifications

  • BSc
  • MSc (Swansea University)
  • PhD (University of Bradford)

Summary

Bianca has joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour.

Her research focuses on Online Customer Experiences with Artificial Intelligence (AI), Consumer Decision Making & Online Consumer Behaviour. She has further research interests in: Privacy & Ethical issues related to AI, Consumer Information Disclosure and Social Media Marketing.

Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.

Recent outputs

View more outputs

Journal Article

The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., …Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, Article 102026. https://doi.org/10.1016/j.ijinfomgt.2019.10.011

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., …Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, Article 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Research interests

Online Customer Experience

(Online) Consumer Behaviour

Consumer Decision Making

Consumer Self-Disclosure

Artificial Intelligence (AI)

Social Media Marketing

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