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Lecturer in Digital Marketing & Consumer Behaviour
Bianca has joined the University of Hull in April 2022 as lecturer for Digital Marketing & Consumer Behaviour.
Her research focuses on Online Customer Experiences with Artificial Intelligence (AI), Consumer Decision Making & Online Consumer Behaviour. She has further research interests in: Privacy & Ethical issues related to AI, Consumer Information Disclosure and Social Media Marketing.
Bianca was selected as one of 100 global "Leaders of Tomorrow" and invited to attend the St Gallen Symposium, Switzerland, in May 2022.
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
Kronemann, B., Kizgin, H., Rana, N., & Dwivedi, Y. K. (2023). How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research. Spanish Journal of Marketing - ESIC, https://doi.org/10.1108/SJME-10-2022-0213
The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Kizgin, H., Dey, B. L., Dwivedi, Y. K., Hughes, L., Jamal, A., Jones, P., …Williams, M. D. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International journal of information management, 51, Article 102026. https://doi.org/10.1016/j.ijinfomgt.2019.10.011
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., …Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International journal of information management, 57, Article 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002
Online Customer Experience
(Online) Consumer Behaviour
Consumer Decision Making
Consumer Self-Disclosure
Artificial Intelligence (AI)
Social Media Marketing
PhD Scholarship
2019 - 2022
Highly Commendable Paper Award
2022
awarded by the 21st IFIP Conference I3E2022 on e-business, e-services, and e-society
Marketing Management and Business Strategy
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