Torch

Ahmed Saoudy

Lecturer in Marketing

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School

Qualifications

  • PhD / DPhil (University of Hull)

Recent outputs

View more outputs

Journal Article

Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage

Zaky, A., Mohamed, H., & Saxena, G. (2022). Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage. European Journal of Marketing, 56(12), 3313-3346. https://doi.org/10.1108/EJM-11-2020-0796

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