Dr Fiona Walkley

Qualifications

• MRes (University of Hull)
• PGCert (University of Hull)
• PhD / DPhil (University of Hull)
• PCAP (University of Hull)

Summary

Fiona brings senior marketing expertise from a 15 year career in international marketing, managing well known consumer brands, to the University.

She leads the teaching on Marketing Data & Analytics and the MBA Marketing in a disruptive digital age .

Fiona's research has focused on applying marketing concepts in the context of public policy, specifically to help close digital skills gaps, mobilise social action, mobilise volunteers and uses participatory action research to build community capacity.

In addition, she is Head of Subject Group for Marketing, Management and Business Strategy

Fiona holds Bachelors, Masters and doctoral degrees from Oxford Brookes University and the University of Hull.