Dr Fiona Walkley

Qualifications

• MRes (University of Hull)
• PGCert (University of Hull)
• PhD (University of Hull)
• PCAP (University of Hull)

Summary

Fiona brings senior marketing expertise from a 15 year career in international marketing, managing well known consumer brands, to the University.

She leads the teaching on Marketing Data & Analytics, the MBA Marketing in a disruptive digital age and Strategic marketing planning and auditing modules.

Fiona's research has focused on applying marketing concepts in the context of public policy, specifically to help close digital skills gaps, mobilise social action, mobilise volunteers and uses participatory action research to build community capacity.

In addition, she is Director of Student Recruitment for Business.

Fiona holds Bachelors, Masters and doctoral degrees from Oxford Brookes University and the University of Hull.