Dr Fiona Walkley

Summary

Fiona brings senior marketing expertise from a 15 year career in international marketing, managing well known consumer brands, to the University. She leads the marketing module for part-time students and contributes to marketing analytics and strategic management, in addition to MSc and MBA dissertation supervision. Fiona's research has focused on applying marketing concepts in the context of public policy, specifically social action and government work to build community capacity and mobilise volunteers. Current research interests explore the concept of collaborative consumption and mobilising social action. Fiona holds Bachelors, Masters and doctoral degrees from Oxford Brookes University and the University of Hull.