Senior Lecturer in Marketing
Fiona brings senior marketing expertise from a 15 year career in international marketing, managing well known consumer brands, to the University.
She leads the teaching on Marketing Data & Analytics, the MBA Marketing in a disruptive digital age and Strategic marketing planning and auditing modules.
Fiona's research has focused on applying marketing concepts in the context of public policy, specifically to help close digital skills gaps, mobilise social action, mobilise volunteers and uses participatory action research to build community capacity.
In addition, she is Director of Student Recruitment for Business.
Fiona holds Bachelors, Masters and doctoral degrees from Oxford Brookes University and the University of Hull.
Effectiveness of Socio-Technical Assistance (STA) Program for Vulnerable Beneficiaries: Evidence from Nepal's Post-Earthquake Reconstruction
Bhusal, N. P., Bhattarai, K., & Walkley, F. (2024). Effectiveness of Socio-Technical Assistance (STA) Program for Vulnerable Beneficiaries: Evidence from Nepal’s Post-Earthquake Reconstruction. Sustainability, 16(15), Article 6284. https://doi.org/10.3390/su16156284
Project
Funder
Grant
Started
Status
ESRC Economic & Social Research Council
£43,310.00
15 May 2020
Complete
Department for Digital, Culture, Media & Sport
£57,664.00
1 February 2018
Marketing Management and Business Strategy
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