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Dr Fiona Walkley

Dr Fiona Walkley

Senior Lecturer in Marketing

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School

Qualifications

  • MRes (University of Hull)
  • PGCert (University of Hull)
  • PhD (University of Hull)
  • PCAP (University of Hull)

Summary

Fiona brings senior marketing expertise from a 15 year career in international marketing, managing well known consumer brands, to the University.

She leads the teaching on Marketing Data & Analytics, the MBA Marketing in a disruptive digital age and Strategic marketing planning and auditing modules.

Fiona's research has focused on applying marketing concepts in the context of public policy, specifically to help close digital skills gaps, mobilise social action, mobilise volunteers and uses participatory action research to build community capacity.

In addition, she is Director of Student Recruitment for Business.

Fiona holds Bachelors, Masters and doctoral degrees from Oxford Brookes University and the University of Hull.

Co-investigator

Project

Funder

Grant

Started

Status

Project

Identifying and Repurposing Community Based Assets and Volunteering During COVID 19

Funder

ESRC Economic & Social Research Council

Grant

£43,310.00

Started

15 May 2020

Status

Complete

Project

Enabling Social Action

Funder

Department for Digital, Culture, Media and Sport

Grant

£57,664.00

Started

1 February 2018

Status

Complete

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