Dr Fiona Walkley Lecturer in Marketing +44 (0)1482 463494 | Fiona.Walkley@hull.ac.uk Faculty and Department Faculty of Business, Law and Politics Hull University Business School Related groups Marketing and Business Strategy Biography Summary Fiona brings senior marketing expertise from a 15 year career in international marketing, managing well known consumer brands, to the University. She leads the marketing module for part-time students and contributes to marketing analytics and strategic management, in addition to MSc and MBA dissertation supervision. Fiona's research has focused on applying marketing concepts in the context of public policy, specifically social action and government work to build community capacity and mobilise volunteers. Current research interests explore the concept of collaborative consumption and mobilising social action. Fiona holds Bachelors, Masters and doctoral degrees from Oxford Brookes University and the University of Hull. Similar profiles Dr Wen-Ling Liu Marketing and Business Strategy Professor Christopher Bovis Marketing and Business Strategy Dr Qing Lu Marketing and Business Strategy Professor Gunjan Saxena Marketing and Business Strategy