Peter Andrews Senior Lecturer in Digital & Social Media Marketing +44 (0)1482 463475 | P.Andrews@hull.ac.uk Faculty and Department Faculty of Business, Law and Politics Hull University Business School Related groups Marketing and Business Strategy Biography Teaching Research/PhD Recognition Summary Peter Andrews is a multi-award winning Senior Marketing Lecturer at Hull University Business School, with a commercial background as a Director of an international Consumer Healthcare business and a director at Freshology a Marketing & Innovation consultancy. He is passionate about seeing businesses develop and seeing students emerge as leaders of the future. Peter is the Business School’s lead in Digital and Social Media Marketing, working as a Digital Strategist with leading organisations and on commercial research projects. He has been directly responsible for adding over £350m of sales growth from innovation, brand growth and shaping marketing strategy. He has been awarded significant research grants which have led to demonstrable impact. He has worked with leading global organisations including Consumer Health & Beauty, FMCG, Consumer Electronics, Environmental Products, Tourism, Retail, Government and a Premiership Football club. Peter is a regular media commentator, speaks at business and marketing conferences and is an active supporter of the CIM. Undergraduate Digital Marketing Social Media Marketing Marketing & Brand Strategy Marketing Communication Consumer Behaviour Dissertation & Research Project Supervision Research interests Digital Marketing Social Media Marketing Marketing & Brand Strategy Marketing Communication Consumer Behaviour Project Funder Grant Started Status Project BickiePegs - Project NextTooth Funder BickiePegs HealthCare Limited Grant £15,000.00 Started 7 November 2016 Status Complete Awards and prizes Excellence in Scholarship 2019 The 'Excellence in Scholarship' award recognises and celebrates the outstanding performance of individuals or teams through teaching or research related scholarship which demonstrates innovation, impacting student experience and business engagement. Best Module Award 2018 The University of Hull Student Union award for Best Module voted and awarded by students for Digital Marketing & Social Media. CIM Best Student Engagement 2017 A national award given by the CIM (Chartered Institute of Marketing) at the prestigious Marketing Excellent Awards ceremony at London’s Grosvenor House. For outstanding achievement in providing high levels of support for marketing students who will be the next generation of Marketers. Best Supervisor Award 2016 The University of Hull Student Union award for Best Supervisor voted and awarded by students. CIM Best Student Engagement 2016 A national award given by the CIM (Chartered Institute of Marketing) at the prestigious Marketing Excellent Awards ceremony at London’s Grosvenor House. For outstanding achievement in providing high levels of support for marketing students who will be the next generation of Marketers. Innovation in Teaching Award 2014 The University of Hull Student Union award for Innovation in Teaching voted and awarded by students. Similar profiles Dr Antonio Malfense Fierro Marketing and Business Strategy Dr Nilanthi Ratnayake Marketing and Business Strategy Dr Satomi Kimino Marketing and Business Strategy