Peter Andrews

Peter Andrews

Senior Lecturer in Digital & Social Media Marketing

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School

Summary

Peter Andrews is a multi-award winning Senior Marketing Lecturer at Hull University Business School, with a commercial background as a Director of an international Consumer Healthcare business and a director at Freshology a Marketing & Innovation consultancy. He is passionate about seeing businesses develop and seeing students emerge as leaders of the future.

Peter is the Business School’s lead in Digital and Social Media Marketing, working as a Digital Strategist with leading organisations and on commercial research projects. He has been directly responsible for adding over £350m of sales growth from innovation, brand growth and shaping marketing strategy. He has been awarded significant research grants which have led to demonstrable impact.

He has worked with leading global organisations including Consumer Health & Beauty, FMCG, Consumer Electronics, Environmental Products, Tourism, Retail, Government and a Premiership Football club.

Peter is a regular media commentator, speaks at business and marketing conferences and is an active supporter of the CIM.

Undergraduate

Digital Marketing

Social Media Marketing

Marketing & Brand Strategy

Marketing Communication

Consumer Behaviour

Dissertation & Research Project Supervision

Research interests

Digital Marketing

Social Media Marketing

Marketing & Brand Strategy

Marketing Communication

Consumer Behaviour

Project

Funder

Grant

Started

Status

Project

BickiePegs - Project NextTooth

Funder

BickiePegs HealthCare Limited

Grant

£15,000.00

Started

7 November 2016

Status

Complete

Awards and prizes

Excellence in Scholarship

2019

The 'Excellence in Scholarship' award recognises and celebrates the outstanding performance of individuals or teams through teaching or research related scholarship which demonstrates innovation, impacting student experience and business engagement.

Best Module Award

2018

The University of Hull Student Union award for Best Module voted and awarded by students for Digital Marketing & Social Media.

CIM Best Student Engagement

2017

A national award given by the CIM (Chartered Institute of Marketing) at the prestigious Marketing Excellent Awards ceremony at London’s Grosvenor House. For outstanding achievement in providing high levels of support for marketing students who will be the next generation of Marketers.

Best Supervisor Award

2016

The University of Hull Student Union award for Best Supervisor voted and awarded by students.

CIM Best Student Engagement

2016

A national award given by the CIM (Chartered Institute of Marketing) at the prestigious Marketing Excellent Awards ceremony at London’s Grosvenor House. For outstanding achievement in providing high levels of support for marketing students who will be the next generation of Marketers.

Innovation in Teaching Award

2014

The University of Hull Student Union award for Innovation in Teaching voted and awarded by students.