Available in Clearing
Get the insider’s view on marketing and a front-row seat to watch – and help – real businesses sell to real people.
All while developing the skills and experience to be a confident business leader and make better decisions within a profitable and ethical business.
Sounds good, right?
Joint 6th in the UK
for Value Added Score
Marketing, The Guardian University Rankings, 2026
Joint 8th in the UK
for Graduate Prospects: Outcomes
Marketing, Complete University Guide, 2027
Joint 9th in the UK
for Student Experience
Business, Management and Marketing, The Times Good University Guide, 2026
This course is accredited by
Course accredited
by the Chartered Institute of Marketing
Participate in live projects
with real businesses
Boost your CV
with a placement year
About this course
You’ll cover core marketing practices like branding, buyer behaviour and communications as well as the latest trends in digital, social and virtual marketing.
Plus, you’ll gain a rock-solid grounding in how to run a successful and sustainable business as a whole as part of a hands-on degree that prepares you for your future career.
From day one, you get to test your skills out in the real world through live business projects, placements, internships and more. Just like past students have for companies such as Vantage Toyota, Kettleby Foods and Cranswick Foods.
Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.
And as we’re accredited by the CIM, you’ll be eligible for student membership and you can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events to develop your CV and stand out from your competitors.
Business as unusual
Foundation year
A foundation year at the University of Hull gives you a solid grounding of knowledge and boosts your academic skills, so you can progress on to your chosen programme with confidence.
The foundation course you enrol on may not be an exact match to your chosen degree, but don’t worry. Our foundation courses combine content from multiple related courses in the same subject area, giving you more flexibility and choice about the degree path you take.
For example, if you apply for a Music Foundation Year, you’ll join our Media Foundation course. So, if you decide to switch - say, from Music to Graphic Design - you can do so without restarting your foundation year.
Module options
Each year, you’ll study modules worth a certain number of credits, and you need 120 credits per year. Most modules are 20 credits – so you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more. In these cases, you’ll study fewer modules - but the number of credits will always add up to 120. Some modules are compulsory, some are optional, so you can build a course that’s right for you.
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Preparing for Learning in Higher Education
This module is designed to give you the best possible start to your university studies, making sure you have all the essential skills you need to succeed. Through lectures and workshops we will teach you how to write in an academic style, how to find quality sources, and how to reference work, culminating in writing up a mini-research project.
core
20 credits
Foundation Year Research Project
This module will equip you with the necessary skills to conduct research on a specific interest. With support from a supervisor in your subject area, you will navigate through the research process, from identifying an area of interest to presenting a proposal and writing up your findings.
core
20 credits
Global Issues for Business
This module examines how business management activity should be set in the context of the important global issues facing the world today. Recognising that contemporary organisations are typically international in their nature, it often follows that managers within such organisations may face ethical dilemmas related to global issues. Accordingly, students who are about to enter the current fast-changing business arena must be aware of these challenges.
core
20 credits
Group Challenge (Humanities)
Formulate and execute a group led enquiry into texts, cultural artefacts, film, music or dance. You'll explore their topics in groups at supervised workshops and develop questions on the cultural object relates to the living world of human experience, as well as developing your own methods to answer these questions.
compulsory
20 credits
Academic Writing Skills
Developing confidence in expression, oral as well as written, is a key feature of this module, which aims to familiarise you with university submission and assessment procedures. This is a clear building block towards your degree programme and places you at a distinct advantage when you move into the following year.
compulsory
20 credits
Foundation in Data Analysis
Develop a strong foundation in data collection and analysis. This module will introduce you to qualitative and quantitative data and how to analyse it; the collection of primary and secondary data; the production of high-quality graphics; and report writing.
compulsory
20 credits
Accounting and Finance
Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.
compulsory
20 credits
Developing Self and Others
Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice.
compulsory
20 credits
Business Ecosystems and Environmental Analysis
Advance your analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems, and apply them to real-world business challenges.
compulsory
20 credits
What’s the difference between a forgettable and an unforgettable brand? You.
Featured module- compulsory
- 20 credits
Ready to shape the brands and conversations that define the digital world? This module is your gateway to mastering digital and social media marketing.
You’ll build in-demand skills in social media strategy, influencer marketing, content creation, and online advertising – learning how to engage audiences where it really matters.
You’ll discover how to turn data and insight into powerful digital campaigns, respond to real-world challenges, and create marketing strategies that brands can actually use.
Prepare for a career at the heart of one of the fastest-growing areas in business, where creativity, technology, and strategy collide. Don’t just follow digital trends – set them.
Join us and develop the skills to influence, inspire, and lead in the digital age.
Our facilities
Watchlist
Degrees that live up to life
Course montage
1 min
Claire Carr
Course overview
1 min
Business facilities
Course Highlight
2 mins
What's it really like?
Student Story
2 mins
Annie Redfearn
Student Story
2 mins
Emily Brown: Placement
Student Story
3 mins
Placements and Internships
Course Highlight
1 min
Featured academics
Our academics are busy working on a range of issues, including sustainable business practice.
We’re one of the first business schools in the UK to become a member of the Principles of Responsible Management Education (PRME). So you’ll develop the skills to be a successful and sustainable leader.
Dr Nilanthi Ratnayake
Lecturer
The programme director for our undergraduate marketing courses, Nilanthi is a multi award-winning academic whose research interests include consumption memories and brand relationships, neuromarketing and ethical consumption.
Peter Andrews
Senior Lecturer in Digital & Social Media Marketing
A multi-award winning lecturer, Peter is our Business School’s lead in Digital and Social Media Marketing. His commercial background includes senior roles at leading global organisations in health, tourism, retail, government and professional sport.
Entry Requirements
What do I need?
At Hull, you're a name, not a number. It's not just about the grades - we'll look at your whole application.
If you're not eligible for direct entry to this course, we may recommend a foundation year as an alternative route to studying for a degree.
To discuss your options, send us an enquiry or call us from 8am on Results Day on 01482 466100.
Every year, hundreds of students join the University of Hull through Clearing for all sorts of reasons and go on to achieve great things. Learn more about Clearing.
Qualification types
We accept a wide range of qualifications and combinations of qualifications, including A levels, BTECs and other accepted qualifications.
We don’t just see what you’re like on paper, we see you. All of you. Your achievements, work experience, music and sport qualifications and the projects you’ve been involved in. We want to hear it all.
Fees & Funding
How much is it?
Tuition fees for 2027 entry have not been confirmed. Please use 2026-27 information as a guide.
For UK students, our standard course fee is £9,790 per year. Keep in mind that some courses are longer - for example, spending your third year abroad will make your degree four years in total.
If you choose to study a foundation year as part of your course, the fee is £5,760.
Planning a year abroad? This costs £1,465 for UK students.
Thinking about a year in industry? This is £1,955 for UK students.
How do I pay for it?
You can take out a tuition fee loan to cover the full cost of your course. Once you’ve successfully applied for this, you don’t need to do anything else – the money is sent straight to us.
You can also take out a maintenance loan of up to £10,544 a year to cover your living costs, depending on your household income.
Remember, you won’t start paying your loans back until you’ve left university and earn more than £25,000 per year.
See our full fees and funding information for more details and to find out what support we can offer.
Foundation Year Fee
£5,760
Standard Tuition Fee
£9,790 / year
The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index.
Future prospects
With the latest marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.
Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce… The list goes on.
Some have even set up and grown their own businesses.
You’ll be supported in sourcing relevant placements and employer projects and you’ll also get access to our global alumni community, which can help you identify potential mentors and develop your professional networks.
Become part of the next generation of futuremakers
Like what you've seen? Then it's time to apply.
The standard way is to apply through UCAS. This will give you the chance to showcase your skills qualities and passion for the subject, as well as providing us with your academic qualifications.
Not ready to apply yet?
Visit our next Open Day, and see all that the University of Hull has to offer. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.
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All modules on this course page are subject to availability and this list may change at any time.