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Lecturer in Marketing
Programme Director - UG Marketing Programmes / UG Business and Management
I am a lecturer in marketing at Hull University Business School, and lectures marketing related subjects at undergraduate and postgraduate level. My research interest includes consumption memories and brand relationships, neuromarketing and ethical consumption. So far my research work has appeared in world leading journals and in prestigious academic conferences in Europe and USA. I have won multiple awards including the AMRC prestigious award, best paper award in track at the Academy of Marketing, best paper presentation award at the Coventry University research symposium.
*Prestigious AMRC award, Academy of Marketing
*Best paper award, Special session on Neuromarketing at the Academy of Marketing Conference
*Best paper presentation award, Coventry University, Business Environment and Society Research Symposium.
*PhD studentship award by the Faculty of Business, Environment and Society, Coventry University.
*Commonwealth Scholarship award (Nottingham) for master's degree, Nottingham University Business School.
Strategic Marketing Planning
A neurocognitive approach to brand memory
Ratnayake, N., Broderick, A. J., & Mitchell, R. L. C. (2010). A neurocognitive approach to brand memory. Journal of marketing management, 26(13-14), 1295-1318. https://doi.org/10.1080/0267257X.2010.522531
Consumption memories and brand relationships
I welcome applications in consumption memories, brand relationships, neuromarketing and ethical consumption.
Algahtani, A. M. (2016). ‘Consumer motivations for social media usage and its impact on customers' trust and long-term relationships' PhD Thesis. University of Hull.
Marketing Management and Business Strategy
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