Available in Clearing
Accredited by the Chartered Institute of Marketing (CIM), this course is designed for people who have a strong interest in marketing – but who also want to train for management.
It’s ideal if you want to become a creative, strategic decision maker who’s capable of delivering imaginative solutions to business problems.
You’ll also be part of the prestigious Hull University Business School. Our independent accreditations (including AMBA and AACSB) are held by fewer than 2% of the world’s 12,000 business programmes. That places us, and you, in an exclusive club.
This course is accredited by
About this course
You’ll study the latest marketing and management concepts, learn about consumer behaviour and understand how to harness the power of digital marketing and social media.
But it’s not just about the theory. This course is hands-on from day one, so you’ll take part in live business projects for international brands and be fully supported by our passionate and expert staff while you practise real-life scenarios.
And that means you’ll graduate with a strong foundation in both marketing and business principles – plus with the practical skills and experience that employers look for.
Further opportunities include an annual marketing challenge or a placement year to gain valuable work experience and get paid. Recent companies who have worked with our students include Siemens Gamesa, Jaguar Land Rover, IBM and Sony.
And thanks to our accreditation with the Institute of Marketing (CIM), you’ll be eligible for student membership, get access to networking events and be exempted from certain exams, putting you on the fast track to a professional qualification and a head start on your competitors.
Business as unusual
Module options
Each year, you’ll study modules worth a certain number of credits, and you need 120 credits per year. Most modules are 20 credits – so you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more. In these cases, you’ll study fewer modules - but the number of credits will always add up to 120. Some modules are compulsory, some are optional, so you can build a course that’s right for you.
Filters
Accounting and Finance
Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.
compulsory
20 credits
Developing Self & Others
Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice.
compulsory
20 credits
Business Ecosystems and Environmental Analysis
Advance your analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems, and apply them to real-world business challenges.
compulsory
20 credits
Marketing
Marketing is an exciting, dynamic, and creative environment to work in. It places brands in the consumers' mind and shapes their decisions. Marketing is a critical management function that is essential to business success. This module allows you to work with a real business on a live marketing project based on a real-life challenge.
compulsory
20 credits
World Economy
Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.
compulsory
20 credits
Operations, Supply Chain and Business Practices
Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.
compulsory
20 credits
Consumer Behaviour & Insights
Explore the contemporary issues in consumer behaviour, and the challenges these may pose marketing managers. Working with an organisation, you'll apply conceptual and theoretical ideas in psychology to analyse, evaluate and improve marketing strategies.
compulsory
20 credits
Organisational Management
Explore approaches to organisational management and integrate theory and practice. You'll consider the knowledge, interest, and abilities of different groups, some having a need (customers), others having an answer (product/service creators), or having the resources (investors and suppliers) that can be used to provide a solution to the customers' needs.
compulsory
20 credits
Integrated Marketing Communications and Branding
Working on a live project, you'll creatively integrate various marketing communications tools (advertising, PR, personal selling, sales promotion, direct marketing) to develop an integrated marketing communications campaign.
compulsory
20 credits
Our facilities
Our academics
Our Business School is a vibrant community and our staff are busy leading the conversation on a range of topics.
We’re also one of the first in the UK to become a member of the Principles of Responsible Management Education. So you’ll develop the skills to be a successful and sustainable leader.
Dr Fiona Walkley
Head of Subject
Fiona brings senior marketing expertise to the University from a 15-year career in international marketing where she managed several well-known consumer brands. She is also Director of Student Recruitment for our Business School.
Dr Fannie Yeung
Lecturer
Fannie is a lecturer in marketing and business strategy and is also Director of Student Experience at Hull University Business School.
Entry Requirements
Fees & Funding
How much is it?
Future prospects
With the latest marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.
Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce… The list goes on.
Our careers team will help you learn how to apply for positions and prep for interviews. We also run networking events and digital marketing masterclasses on campus, which could lead to internships and job offers.
Become part of the next generation of futuremakers
Like what you've seen? Then it's time to apply.
The standard way is to apply through UCAS. This will give you the chance to showcase your skills qualities and passion for the subject, as well as providing us with your academic qualifications.
Not ready to apply yet?
Visit our next Open Day, and see all that Hull has to offer for yourself. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.
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All modules presented on this course page are subject to availability and this list may change at any time.