Hull is a marketing professional’s dream. Here, you’ll study the latest marketing and social media concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience.
Our course is also accredited by the Chartered Institute of Marketing and the AACSB. Why does that matter? Because these accreditations also give you significant exemptions from essential exams.
This means a faster route to professional qualifications, because you graduate already part-qualified – and you could start on a higher salary.
Joint 6th in the UK
for Value Added Score
The Guardian University Rankings, 2026
Joint 8th in the UK
for Graduate Prospects: Outcomes
Complete University Guide, 2027
This course is accredited by
Course accredited
by the Chartered Institute of Marketing
Participate in live projects
with real businesses
AACSB
accredited Business School
About this course
Study the latest marketing concepts, trends and practices as part of Hull University Business School.
Here, we put you – and your career – at the forefront of everything we do.
So not only will you learn the theory and build a strong foundation in the likes of digital marketing, social media marketing, market dynamics, marketing communications and branding, you’ll delve deeper and learn how to balance your own goals against the needs of the environment and society.
Plus, you’ll be hands-on from day one, taking part in live projects with real businesses to enhance your skills and build valuable experience. Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.
If you choose to include a placement year, you’ll have the opportunity to gain further real-world experience with leading organisations such as Bentley Motors, Cranswick Foods and Centrica Group.
As a CIM-accredited course, you’ll be eligible for student membership, exemptions from selected professional qualifications, access to a wider marketing network and invitations to professional events - helping you strengthen your CV and stand out from the competition.
Business as unusual
Module options
Each year, you’ll study modules worth a certain number of credits, and you need 120 credits per year. Most modules are 20 credits – so you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more. In these cases, you’ll study fewer modules - but the number of credits will always add up to 120. Some modules are compulsory, some are optional, so you can build a course that’s right for you.
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Accounting and Finance
Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.
compulsory
20 credits
Developing Self and Others
Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice.
compulsory
20 credits
Business Ecosystems and Environmental Analysis
Advance your analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems, and apply them to real-world business challenges.
compulsory
20 credits
Marketing
Ready to shape brands and influence consumer decisions? This module introduces the dynamic and creative world of marketing and the role it plays in business success.
You’ll explore key marketing activities while developing practical skills to understand customers, shape brand messages, and create effective strategies.
Through an Authentic Business Learning (ABL) project, you’ll work with a real organisation to tackle a live marketing challenge. Applying your insights to develop research-informed, creative solutions in a real business context.
Experience marketing in action and start building the skills to shape brands and influence markets.
compulsory
20 credits
Operations, Supply Chain and Business Practices
Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.
compulsory
20 credits
World Economy
Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.
compulsory
20 credits
Consumer Behaviour and Insights
Explore the contemporary issues in consumer behaviour, and the challenges these may pose marketing managers. Working with an organisation, you'll apply conceptual and theoretical ideas in psychology to analyse, evaluate and improve marketing strategies.
compulsory
20 credits
Marketing Data and Analysis
Develop the sought after analytical skills and data literacy to operative in an increasingly data-rich environment. You'll learn how to selectively analyse marketing data for insights and to make effective decisions in relation to marketing resources and retaining customers.
compulsory
20 credits
Engaging with Entrepreneurial Organisations
Working in a collaborative team, you'll design and deliver innovative solutions for entrepreneurial companies. This hands-on module allows you to apply what you've learned to a real business problem or opportunity.
compulsory
20 credits
How does marketing work in the real world? There’s only one way to find out...
Featured module- compulsory
- 20 credits
Ready to shape brands and influence consumer decisions? This module introduces the dynamic and creative world of marketing and the role it plays in business success.
You’ll explore key marketing activities while developing practical skills to understand customers, shape brand messages, and create effective strategies.
Through an Authentic Business Learning (ABL) project, you’ll work with a real organisation to tackle a live marketing challenge. Applying your insights to develop research-informed, creative solutions in a real business context.
Experience marketing in action and start building the skills to shape brands and influence markets.
Our facilities
Watchlist
Degrees that live up to life
Course montage
1 min
Dr Fiona Walkley
Course overview
2 mins
Business facilities
Course Highlight
2 mins
Emily Brown: Placement
Student Story
3 mins
Placements and Internships
Course Highlight
1 min
Featured academics
Our Business School is a vibrant community and our staff bring enormous experience and passion to their subjects, offering a dynamic, hands-on approach across the latest topics and a number of different areas of expertise in their research.
Dr Fiona Walkley
Head of Subject
Fiona brings senior marketing expertise to the University from a 15-year career in international marketing where she managed several well-known consumer brands. She is also Director of Student Recruitment for our Business School.
Dr Fannie Yeung
Lecturer
Fannie is a lecturer in marketing and business strategy and is also Director of Student Experience at Hull University Business School.
Entry Requirements
What do I need?
This course is currently available through Clearing, which means our entry requirements are a bit different to what they would normally be.
At Hull, you're a name not a number. During Clearing, we look at all of your qualifications and experience, not just your academic grades. We may be able to offer you a place whatever your situation. Get started by completing our eligibility checker, and find out immediately if you could study at the University of Hull.
Have questions? Our admissions team will be happy to help.
Fees & Funding
How much is it?
Future prospects
Our marketing degree includes everything you’d get from a social media marketing course or a digital marketing course - but also goes far beyond them, giving you a solid grounding in branding, consumer behaviour and strategic marketing so you’re prepared for every aspect of the industry.
With the latest marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.
Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce… The list goes on.
Our careers team will help you learn how to apply for positions and prep for interviews. We also run networking events and digital marketing masterclasses on campus, which could lead to internships and job offers.
Become part of the next generation of futuremakers
Like what you've seen? Then it's time to apply.
The standard way is to apply through UCAS. This will give you the chance to showcase your skills qualities and passion for the subject, as well as providing us with your academic qualifications.
Not ready to apply yet?
Visit our next Open Day, and see all that the University of Hull has to offer. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.
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All modules on this course page are subject to availability and this list may change at any time.