Available in Clearing
Get the insider’s view on marketing and a front-row seat to watch – and help – real businesses sell to real people.
All while developing the skills and experience to be a confident business leader and make better decisions within a profitable and ethical business.
Sounds good, right?
This course is accredited by
About this course
You’ll cover core marketing practices like branding, buyer behaviour and communications as well as the latest trends in digital, social and virtual marketing.
Plus, you’ll gain a rock-solid grounding in how to run a successful and sustainable business as a whole as part of a hands-on degree that prepares you for your future career.
From day one, you get to test your skills out in the real world through live business projects, placements, internships and more. Just like past students have for companies like Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM and McCain Foods.
Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.
And as we’re accredited by the CIM, you’ll be eligible for student membership and you can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events to develop your CV and stand out from your competitors.
Business as unusual
Module options
Each year, you’ll study modules worth a certain number of credits, and you need 120 credits per year. Most modules are 20 credits – so you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more. In these cases, you’ll study fewer modules - but the number of credits will always add up to 120. Some modules are compulsory, some are optional, so you can build a course that’s right for you.
Filters
Accounting and Finance
Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.
compulsory
20 credits
Developing Self & Others
Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice.
compulsory
20 credits
Business Ecosystems and Environmental Analysis
Advance your analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems, and apply them to real-world business challenges.
compulsory
20 credits
Marketing
Marketing is an exciting, dynamic, and creative environment to work in. It places brands in the consumers' mind and shapes their decisions. Marketing is a critical management function that is essential to business success. This module allows you to work with a real business on a live marketing project based on a real-life challenge.
compulsory
20 credits
Operations, Supply Chain and Business Practices
Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.
compulsory
20 credits
World Economy
Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.
compulsory
20 credits
Organisational Management
Explore approaches to organisational management and integrate theory and practice. You'll consider the knowledge, interest, and abilities of different groups, some having a need (customers), others having an answer (product/service creators), or having the resources (investors and suppliers) that can be used to provide a solution to the customers' needs.
compulsory
20 credits
Responsible Business in Society
The influence large organisations have to both positively contribute to, or potentially harm society, can be greater than the power of states. You'll reflect on challenges to business practice looking at issues such as corporate social responsibility, globalisation, sustainable development and climate change, and human rights and exploitation.
compulsory
20 credits
Managing and Innovating in Industry 5.0
Ready to lead the next wave of business transformation? This module is your ticket to mastering Industry 5.0.
You’ll gain cutting-edge skills in customer-centric solutions, innovation and strategic problem-solving.
You’ll learn how to harness AI for human-machine collaboration, make smart data-driven decisions, and drive sustainability. All key to staying ahead in today’s fast-paced world.
Prepare for a career where technology and creativity converge, and you’ll be at the forefront of market trends. Don’t just keep up with change – lead it!
Join us and unlock the skills to transform business in the age of Industry 5.0. The future is yours to shape.
compulsory
20 credits
What will businesses look like in 2030? It’s up to us to decide.
Featured module- compulsory
- 20 credits
Ready to lead the next wave of business transformation? This module is your ticket to mastering Industry 5.0.
You’ll gain cutting-edge skills in customer-centric solutions, innovation and strategic problem-solving.
You’ll learn how to harness AI for human-machine collaboration, make smart data-driven decisions, and drive sustainability. All key to staying ahead in today’s fast-paced world.
Prepare for a career where technology and creativity converge, and you’ll be at the forefront of market trends. Don’t just keep up with change – lead it!
Join us and unlock the skills to transform business in the age of Industry 5.0. The future is yours to shape.
Our facilities
Our academics
Our academics are busy working on a range of issues, including sustainable business practice.
We’re one of the first business schools in the UK to become a member of the Principles of Responsible Management Education (PRME). So you’ll develop the skills to be a successful and sustainable leader.
Dr Nilanthi Ratnayake
Lecturer
The programme director for our undergraduate marketing courses, Nilanthi is a multi award-winning academic whose research interests include consumption memories and brand relationships, neuromarketing and ethical consumption.
Peter Andrews
Senior Lecturer in Digital & Social Media Marketing
A multi-award winning lecturer, Peter is our Business School’s lead in Digital and Social Media Marketing. His commercial background includes senior roles at leading global organisations in health, tourism, retail, government and professional sport.
Entry Requirements
Fees & Funding
How much is it?
Future prospects
With the latest marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.
Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce… The list goes on.
Some have even set up and grown their own businesses.
You’ll be supported in sourcing relevant placements and employer projects and you’ll also get access to our global alumni community, which can help you identify potential mentors and develop your professional networks.
Become part of the next generation of futuremakers
Like what you've seen? Then it's time to apply.
The standard way is to apply through UCAS. This will give you the chance to showcase your skills qualities and passion for the subject, as well as providing us with your academic qualifications.
Not ready to apply yet?
Visit our next Open Day, and see all that Hull has to offer for yourself. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.
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5th in the UK for Teaching Satisfaction, (Marketing and Public Relations) Guardian 2025
Marketing is ranked joint 4th in the UK for Career after 15 months, (Marketing and Public Relations). The Guardian University Rankings 2025.
All modules on this course page are subject to availability and this list may change at any time.