Main details
Course overview
Module options
Our academics
Entry requirements
Fees & funding
Scholarships
Facilities
Future prospects
Next steps

Postgraduate Taught

Marketing Management

A marketing student smiles while looking at colourful post-it notes on a glass screen

A lecturer smiling while hosting a seminar in the Business School

Three students sitting around a table in the Business Lounge

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A Marketing Management student sitting in the library

Develop your leadership skills and take your marketing knowledge to the next level with this hands-on Masters degree from the University of Hull.

You'll tackle real problems, find real solutions, and do real business from day one at Hull University Business School.

You’ll be taught by our expert lecturers, who all have vast experience working in senior roles within the industry before becoming academics.

Our Business School includes a number of exclusive spaces just for you to study, socialise and network with fellow students and future employers.

Join our Business School and become part of exclusive club, with our accreditations held by fewer than 5% of the world’s business programmes.

Business doesn't just happen in the classroom. You'll combine learning the theory with getting hands-on through practical applications and real-world insights.

Want to develop managerial skills within your current marketing role? Like to get into the analytics and data of marketing or understand consumer psychology? This is the course for you.

Our MSc in Marketing Management course has a unique business-oriented curriculum that will help sharpen your managerial skills and improve planning and scheduling. As well as this, you’ll get into the depths of analytics and data handling as well as learn ethical marketing skills.

These skills will give you an understanding of the role of a marketing manager in an international business landscape.

Chance to build

professional CIM awards
Learn in a leading

Business School
Chartered Institute of Marketing

accredited
Get 25% off course fees

with our Alumni Postgraduate Scholarship
Career support

available for professional success

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Course overview

Module options

About this course

This course combines both the theory behind marketing with practical applications and real-world insights to help you become a strategic and dynamic marketing professional.

Delve into the realms of market research, strategic marketing, brand management, consumer psychology, and international marketing through a range of modules.

You'll study areas such as contemporary global marketing practice, marketing analytics, interactive integrated marketing communications, and buyer behaviour and ethics— all designed to help you become a strategic marketer.

The programme places a strong emphasis on the core managerial, analytical, and planning abilities in marketing. The course also focuses on collaborative learning, and you’ll engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates.

These are designed for you to effectively collaborate with colleagues and clients in future roles. You’ll also benefit from first-hand insights shared by guest speakers with extensive senior leadership experience.

Marketing student outside of the red bricked Nidd buliding

Green ivy climbs up the red brick walls of one of the buildings that form the Business School

Student in Hull University Business School's Creativity Room

Choose your modules

For a full Masters degree, you'll study 180 credits over the duration of your course. Some programmes offer a Postgraduate Diploma (PGDip) qualification or a Postgraduate Certificate (PGCert) qualification. For a PGDip, you'll study 120 credits, and for a PGCert, you'll study 60 credits.

Study Skills and Research Methods

This module equips you with the essential skills you need at the start of your MSc journey. You will learn the academic skills required for progression and develop competencies to undertake your own research projects. The module emphasizes working within diverse settings, understanding the importance of feedback, and ethical considerations in academic research. By the end of the module, you will have enhanced academic skills, an understanding of working in diverse environments, and the ability to conduct ethical research projects.

Core•0 credits

Marketing Management in Action

This module equips you with the marketing knowledge and competencies necessary for managing in diverse organisations with intercultural contacts. You will learn to devise sustainable marketing plans through real case studies. Practical aspects involve practicing and showcasing marketing management skills. The module emphasises the development of intercultural competence and the ability to navigate global marketing challenges. By the end of the module, you will be able to apply marketing concepts in multicultural contexts, create effective marketing plans, and demonstrate their understanding of marketing management principles.

Core•20 credits

Buyer Behaviour and Ethics

Explore the impact of ethical marketing decisions on buyers' behaviour. Through discussions and sharing consumption experiences, you will develop an understanding of how consumers' purchasing habits have shifted. By analysing real-life examples and case studies, you will understand the ethical implications of consumer choices. By the end of the module, you will have a deeper understanding of buyer behaviour in the context of ethical considerations and will be able to apply this knowledge to real-world scenarios.

Core•20 credits

Contemporary Global Marketing Practice

In an increasingly globalised, world managers need to understand key marketing issues prompted by operating in different markets and cultures. This module has a strong emphasis on culture and diversity, whether it applies to consumer behaviour, communication or negotiation. You'll examine case studies, films and other examples drawn from companies and industries in at least thirty countries. By the end of the module, you will have a deep understanding of global marketing dynamics, including cultural influences, and will be able to apply this knowledge to international marketing strategies.

Core•20 credits

Interactive IMC and Digital Marketing

This cutting-edge module explores the rapidly growing disciplines of digital and social media marketing. You will gain the competencies, knowledge, and practical experience needed for dynamic roles in this field. Interactive teaching methods, multimedia support, guest speakers, and real-life marketing projects help to prepare you for your future career. Key topics include social media marketing, influencer marketing, content marketing, and online advertising. By the end of the module, you will have a solid understanding of digital marketing strategies and the ability to apply them effectively in an organisation.

Core•20 credits

Events Marketing

Critically evaluate the contemporary events industry. On this module, you will learn practical competencies and employability skills through organizing a live event. Practical aspects involve developing and implementing events marketing strategies. By the end of the module, you will have a comprehensive understanding of the events industry, its challenges, and the ability to formulate effective events marketing strategies and enhance your employability through practical experience.

Core•20 credits

Marketing Analytics

Delve into the important area of data analytics in marketing practice. You will learn to interpret analytics and use related software and tools to make evidence-based marketing decisions. The module explores how analytics supports various marketing functions and its relationship to business management. Practical aspects include analysing data sets and employing analytics techniques. By the end of the module, you will be fluent in marketing analytics, able to make informed marketing decisions and contribute to evidence-based marketing strategies.

Core•20 credits

Dissertation (MSc Business)

This Dissertation gives you the chance to tailor your research project according to your interests gained throughout the taught element of your MSc programme. The dissertation is the pinnacle of the MSc course and allows you to build upon your knowledge gained in the previous taught modules, by carrying out research based on real-world business challenges that will prepare you for the complexities of entering the job market.

Core•60 credits

8 Modules

This course is accredited by

Our academics

You’ll be guided through this marketing course by professionals who have vast experience working within the industry before becoming academics.

From budding entrepreneurs and marketing enthusiasts who are ready to share their knowledge and enthusiasm with you.

See more academics for this subject

Featured academic

Dr Fiona Walkley

Fiona brings senior marketing expertise to the University from a 15-year career in international marketing where she managed several well-known consumer brands. She is also Director of Student Recruitment for our Business School.

Featured academic

Dr Giles Hindle

Giles is a senior lecturer at Hull University Business School and an associate fellow at Warwick Business School. His areas of expertise include data science, business analytics and business modelling.

Entry requirements

UK
International

What do I need?

Typical offer

2:2 in any subject area

Additional entry requirements for this course

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.

If you’re an undergraduate student at Hull, you’re guaranteed a fast-track route to this postgraduate degree, as long as you meet the entry requirements.

In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group if application volumes suggest that this blend cannot be achieved.

What do I need?

Typical offer

2:2 in any subject area

Additional entry requirements for this course

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by the University of Hull.

If your English currently does not reach the University’s required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees & funding

UK
International

How much is it?

Additional costs you may have to pay

Your tuition fees will cover most costs associated with your programme. There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make:

Books (you can borrow books on your reading lists from the library, but you may buy your own)
Optional field trips
Study abroad (incl. travel costs, accommodation, visas, immunisation)
Placement costs (incl. travel costs and accommodation)
Student visas (international students)
Laptop (you’ll have access to laptops and PCs on campus, but you may want your own)
Printing and photocopying
Professional-body membership
Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel, food and more.

How do I pay for it?

How much is it?

Additional costs you may have to pay

Books (you can borrow books on your reading lists from the library, but you may buy your own)
Optional field trips
Study abroad (incl. travel costs, accommodation, visas, immunisation)
Placement costs (incl. travel costs and accommodation)
Student visas (international students)
Laptop (you’ll have access to laptops and PCs on campus, but you may want your own)
Printing and photocopying
Professional-body membership
Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel, food and more.

How do I pay for it?

Our scholarships

We offer a number of awards, bursaries and scholarships for eligible students. They’re awarded for a variety of reasons including academic achievement and/or to help those on lower incomes.

Scholarships and bursaries are separate to student loans. And the best bit is, you don’t pay a penny back.

Find out more about our scholarships

Alumni Postgraduate Scholarship

University of Hull undergraduates progressing to a taught masters course may receive a 25% discount on the cost of their tuition fees.

Find out if you’re eligible by visiting the University of Hull Alumni Postgraduate Scholarship page.

International Scholarships and Bursaries

We offer a range of scholarships and bursaries for international students.

To find out more and see if you're eligible, please visit the International Scholarships and Bursaries page.

Take a look at our facilities

Business Lounge

Network with entrepreneurs, organisations and partners in our newly enhanced Business Lounge at the heart of campus.

Brynmor Jones Library

Our 7-storey library is home to 1 million+ books, extensive digital resources drawn from libraries and archives across the world, and stunning panoramic views of the city from the 7th floor.

Executive Education Suite

This flexible space is located in a Grade II listed building but offers a modern teaching and workspace for our Business Management students.

Allam Lecture Theatre

Located at the heart of our Business School, this is one of the largest lecture theatres on campus and one you’ll use regularly.

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Future prospects

Once you graduate from the course, you'll be prepared to meet the demands of today's fast-paced business environment. You'll possess the key skills you’ll need to excel in a range of marketing and advertising roles.

You’ll be able to start looking at roles such as marketing manager, marketing analyst, international marketing coordinator, brand strategist, marketing communications manager, and marketing consultant, as well as others.

Your next steps

Like what you’ve seen? Then it’s time to apply.

Make your application online now, and our admissions team will get back to you as soon as possible to make you an offer.

Apply now

How to apply

Not ready to apply?

We regularly deliver virtual and on-campus events to help you discover your perfect postgraduate course, whether it’s a subject you already love or something completely different. Our events are an opportunity for you to chat to tutors and current students and find out about the career options a postgraduate degree could lead to.

Discover more

Marketing Management

About this course