Explore the impact of ethical marketing decisions on buyers' behaviour. Through discussions and sharing consumption experiences, you will develop an understanding of how consumers' purchasing habits have shifted. By analysing real-life examples and case studies, you will understand the ethical implications of consumer choices. By the end of the module, you will have a deeper understanding of buyer behaviour in the context of ethical considerations and will be able to apply this knowledge to real-world scenarios.

This module addresses the growing demand for digital marketing expertise by providing you with comprehensive knowledge, skills, and experience in this dynamic field. You will delve into topics such as search engine optimisation, online advertising, email marketing, mobile marketing, and digital marketing strategy. Through authentic business learning approaches, including applied digital projects, multimedia teaching, and guest speakers, you will gain hands-on experience with professional tools and are prepared for future digital marketing careers. You will gain the competencies to develop and implement effective digital marketing strategies, driving business growth and success.

This module equips you with the marketing knowledge and competencies necessary for managing in diverse organisations with intercultural contacts. You will learn to devise sustainable marketing plans through real case studies. Practical aspects involve practicing and showcasing marketing management skills. The module emphasises the development of intercultural competence and the ability to navigate global marketing challenges. By the end of the module, you will be able to apply marketing concepts in multicultural contexts, create effective marketing plans, and demonstrate their understanding of marketing management principles.

Develop the skills to pitch creative ideas and media selections, ensuring maximum impact on identified target audiences within budgets and timelines. Drawing on advertising principles, you will learn to navigate creative and practical tensions to generate innovative solutions by selecting appropriate media channels, overcoming challenges, and producing effective advertising campaigns. By the end of the module, you will have developed competencies in strategic advertising management, creative problem-solving, and communication skills, enabling you to excel in the dynamic field of advertising and contribute to successful campaigns in diverse organisational settings.

Explore strategies for managing customer experiences to create differentiation and foster long-term relationships. You will gain insights into multichannel service delivery, effective customer journey management, and the challenges and opportunities presented by the digital landscape. Through detailed analysis and development exercises, develop competencies in holistic customer experience management, understanding customer expectations, and designing meaningful interactions. By the end of the module, you will be equipped to deliver exceptional customer experiences that drive customer loyalty and organisational success.

Designed to meet the demand for social media and content marketing skills, this module will equip you with the competencies, knowledge, and experience to thrive in the rapidly evolving field of social media marketing. Topics covered include influencer marketing, leveraging platforms like Instagram and TikTok, content marketing, personal branding, and social media marketing strategy. Through authentic business learning approaches, you will engage in live marketing projects based on real-life challenges. With interactive teaching, multimedia support, guest speakers, and digital marketing masterclasses, you will be prepared for the future of social media marketing, equipped to build a successful career in the industry.

This Dissertation gives you the chance to tailor your research project according to your interests gained throughout the taught element of your MSc programme. The dissertation is the pinnacle of the MSc course and allows you to build upon your knowledge gained in the previous taught modules, by carrying out research based on real-world business challenges that will prepare you for the complexities of entering the job market.

This module equips you with the essential skills you need at the start of your MSc journey. You will learn the academic skills required for progression and develop competencies to undertake your own research projects. The module emphasizes working within diverse settings, understanding the importance of feedback, and ethical considerations in academic research. By the end of the module, you will have enhanced academic skills, an understanding of working in diverse environments, and the ability to conduct ethical research projects.