About the course
This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.
Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making in areas including market research, digital marketing, international marketing and global trade.
Our unique, holistic approach to marketing helps you achieve an organisation’s short-term objectives and long-term goals.
You are introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.
International applicants can also commence studying this course on 11 January 2021.
What you'll study
You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.
All modules are subject to availability and this list may change at any time.
Marketing Management in Action
This module aims to develop the marketing knowledge and skills to manage in any organisation with intercultural contacts. You'll showcase your understanding of marketing management through a marketing plan based on real case studies.
Buyer Behaviour and Ethics
Contemporary Global Marketing Practice
This module equips you with the knowledge and practical skills to explore the interface between global marketing and business strategy. You'll be introduced to the key concepts, theories and issues involved in international marketing.
Interactive Integrated Marketing Communications and Digital Marketing
IMC combines and integrates all relevant elements of an organisation's communications to increase their effectiveness. On this module, you'll develop an integrated approach to digital marketing and social media, working with real businesses to develop essential digital and employability skills.
Advanced Relationship Marketing
Through a combination of lectures, workshops and seminars, you'll develop the skills to examine relationships in marketing and how these influence modern marketing strategy and practice. You'll critically review and analyse what has been described as 'marketing's new paradigm'.