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Faculty of Business, Law and Politics

MSc in Marketing Management

Postgraduate - Taught MSc

Open for admission in 2023/24

Start in September

Full time
MSc 1 year

About the course

This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making in areas including market research, digital marketing, international marketing and global trade.

Our unique, holistic approach to marketing helps you achieve an organisation’s short-term objectives and long-term goals.

You are introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

What you'll study

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.

Modules include

All modules are subject to availability and this list may change at any time.


  • Marketing Management in Action

    This module aims to develop the marketing knowledge and skills to manage in any organisation with intercultural contacts. You'll showcase your understanding of marketing management through a marketing plan based on real case studies.

  • Buyer Behaviour and Ethics

  • Contemporary Global Marketing Practice

    This module equips you with the knowledge and practical skills to explore the interface between global marketing and business strategy. You'll be introduced to the key concepts, theories and issues involved in international marketing.

  • Interactive Integrated Marketing Communications and Digital Marketing

    IMC combines and integrates all relevant elements of an organisation's communications to increase their effectiveness. On this module, you'll develop an integrated approach to digital marketing and social media, working with real businesses to develop essential digital and employability skills.

  • Advanced Relationship Marketing

    Through a combination of lectures, workshops and seminars, you'll develop the skills to examine relationships in marketing and how these influence modern marketing strategy and practice. You'll critically review and analyse what has been described as 'marketing's new paradigm'.

  • Marketing Analytics

Where you'll study

The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study.

Click to view on Google Maps
Hull Campus

Click to view directions on Google Maps

“Completing a real project – like the advertising and media brief – as part of a team was really rewarding and also meant we all used our strengths to benefit the project.”

Sarah Tunnard, MSc Advertising and Marketing

“It’s been really enjoyable studying alongside people from many different cultures. Hull is a beautiful and affordable city in which to live.”

Famara Badijie, MSc Financial Management
Sarah Tunnard Marketing and Advertising UOH_8106a
Famara Badjie MSc Financial Management UNI_1786

Fees and funding

  • Home £10,250

UK students can take out a Master’s Loan to help with tuition fees and living costs. For 2022 entry, they provide up to £11,836 for full-time and part-time taught and research Masters courses in all subject areas. Find out more about Postgraduate Loans.

  • EU/International: £9,750 (2022/23 entry)
    £11,000 (2023/24 entry)

International applicants may need to pay a tuition fee deposit before the start of the course. Visit our tuition fee deposit page for more information.

Please see the terms and conditions for International fees 2022/23

Graduate PGT Scholarship

The University of Hull is pleased to offer graduates progressing from undergraduate to postgraduate taught study a £1,000 scholarship towards the cost of their tuition fees.

Find out if you’re eligible by visiting the University of Hull Graduate PGT Scholarship page.

International Scholarships and Bursaries

For a list of all scholarships and bursaries for international students, please visit the International Scholarships and Bursaries page.

Scholarships and Bursaries

The University offers a range of scholarships to help you with your studies.

For more information, please visit the Scholarships and Bursaries page.

Marketing at Hull gives you a strong foundation of core marketing skills as well as an insight into new trends.

Our MSc programmes are accredited by the Chartered Institute of Marketing, giving you a competitive edge for a career in marketing.

Learn with state-of-the-art business software in our inspiring Grade II listed buildings.

Find out more

We are a leading UK business school with internationally recognised accreditations.

Find out more

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies.

You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English


In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group, if application volumes suggest that this blend cannot be achieved. In addition, existing undergraduate students at the University of Hull have a guaranteed ‘Fast Track’ route to any postgraduate programme, subject to meeting the entry criteria.

International students

Language requirements

If you require a student visa to study or if your first language is not English you must provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other accepted English language proficiency qualifications.

If your English currently does not reach the required standard, you may be interested in our pre-sessional English Language programmes.

Visit your country page to find out more about entry requirements.

Future prospects

This programme prepares you for a career as a marketing manager.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring and CV writing workshops. Students can also gain experience of working with business through a year in industry or short-term internships and projects.

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