About the course
Due to exceptional demand, we are sorry but this course is now closed for applications from international students to study in 2022. Applications for 2023/4 will open in September 2022.
If you are a home (UK) student and want to apply for this postgraduate programme please contact admissions on 01482 466850 or email@example.com.
This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences. This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience.
You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.
With a firm grounding in general marketing principles, you will be uniquely placed to overcome potential tensions between the creative and the practical to produce innovative solutions that meet budgets and timescales.
What you'll study
You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.
All modules are subject to availability and this list may change at any time.
Marketing Management in Action
This module aims to develop the marketing knowledge and skills to manage in any organisation with intercultural contacts. You'll showcase your understanding of marketing management through a marketing plan based on real case studies.
Buyer Behaviour and Ethics
Develop the knowledge and skills to manage advertising in any organisation with intercultural contacts. The advertising planning process will give you practical experience through live projects from different industries.
Interactive Integrated Marketing Communications and Digital Marketing
IMC combines and integrates all relevant elements of an organisation's communications to increase their effectiveness. On this module, you'll develop an integrated approach to digital marketing and social media, working with real businesses to develop essential digital and employability skills.
Campaign and Media Planning
This module provides an understanding of the varied nature and functions of PR. You'll develop your analytical, critical and ethical skills to deal with specific PR realities. And you'll make complex strategic and tactical decisions to create or influence PR strategies.