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Faculty of Business, Law and Politics
Postgraduate - Taught MSc
Open for admission in 2023/24
Start in September
This programme is accredited by the Chartered Insitute of Marketing and equips you with the skills to choose, design, implement and evaluate creative strategies for different audiences.
This MSc gives you the opportunity to pitch ideas to creative agencies or businesses as part of live projects, giving you invaluable real-life experience.
You gain the skills to select the appropriate media channels to communicate messages for the best impact with different target audiences.
With a firm grounding in general marketing principles, you will be uniquely placed to overcome potential tensions between the creative and the practical to produce innovative solutions that meet budgets and timescales.
You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.
Modules include
All modules are subject to availability and this list may change at any time.
Marketing Management in Action
This module aims to develop the marketing knowledge and skills to manage in any organisation with intercultural contacts. You'll showcase your understanding of marketing management through a marketing plan based on real case studies.
Buyer Behaviour and Ethics
Advertising Management
Develop the knowledge and skills to manage advertising in any organisation with intercultural contacts. The advertising planning process will give you practical experience through live projects from different industries.
Interactive Integrated Marketing Communications and Digital Marketing
IMC combines and integrates all relevant elements of an organisation's communications to increase their effectiveness. On this module, you'll develop an integrated approach to digital marketing and social media, working with real businesses to develop essential digital and employability skills.
Campaign and Media Planning
Events Marketing
Public Relations
This module provides an understanding of the varied nature and functions of PR. You'll develop your analytical, critical and ethical skills to deal with specific PR realities. And you'll make complex strategic and tactical decisions to create or influence PR strategies.
Research Project
The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study.
Click to view directions on Google Maps
“Completing a real project – like the advertising and media brief – as part of a team was really rewarding and also meant we all used our strengths to benefit the project." Sarah Tunnard, MSc Advertising and Marketing
“Completing a real project – like the advertising and media brief – as part of a team was really rewarding and also meant we all used our strengths to benefit the project."
“The Business School looks after the future of its graduates by linking studying with work experience, enabling them to gain valuable insights and contacts.” Olufisayo Adedeji, MSc Economics and Business
“The Business School looks after the future of its graduates by linking studying with work experience, enabling them to gain valuable insights and contacts.”
UK students can take out a Master’s Loan to help with tuition fees and living costs. For 2022 entry, they provide up to £11,836 for full-time and part-time taught and research Masters courses in all subject areas. Find out more about Postgraduate Loans.
International applicants may need to pay a tuition fee deposit before the start of the course. Visit our tuition fee deposit page for more information.
Please see the terms and conditions for International fees 2022/23.
The University of Hull is pleased to offer graduates progressing from undergraduate to postgraduate taught study a £1,000 scholarship towards the cost of their tuition fees.
Find out if you’re eligible by visiting the University of Hull Graduate PGT Scholarship page.
For a list of all scholarships and bursaries for international students, please visit the International Scholarships and Bursaries page.
The University offers a range of scholarships to help you with your studies.
For more information, please visit the Scholarships and Bursaries page.
Marketing at Hull gives you a strong foundation of core marketing skills as well as an insight into new trends.
Our MSc programmes are accredited by the Chartered Institute of Marketing, giving you a competitive edge for a career in marketing.
Learn with state-of-the-art business software in our inspiring Grade II listed buildings.
We are a leading UK business school with internationally recognised accreditations.
The programme is designed for graduates from any discipline with a strong interest in the principles and practices of advertising and marketing. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English.
In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group, if application volumes suggest that this blend cannot be achieved. In addition, existing undergraduate students at the University of Hull have a guaranteed ‘Fast Track’ route to any postgraduate programme, subject to meeting the entry criteria.
If you require a student visa to study or if your first language is not English you must provide acceptable evidence of your English language proficiency level.
This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other accepted English language proficiency qualifications.
If your English currently does not reach the required standard, you may be interested in our pre-sessional English Language programmes.
Visit your country page to find out more about entry requirements.
This programme prepares you for a career in a variety of areas, including advertising, marketing and public relations.
Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.
Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.
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