marketing

Undergraduate

BA Marketing

Study the latest marketing concepts, trends and practices on this award-winning* accredited course.

Key information

Study mode

Full-time

Course length

3 years

Entry requirements

112 points

A Level grades: BBC

UCAS code

N500

Choose an option

Start date

Course overview

At Hull, you'll study the latest marketing concepts under expert staff who are passionate about their subject.

Our aim is to inspire you to become a creative marketing professional who is both a customer and brand champion. You'll work on live projects with our business partners at every stage of this hands-on degree.

You'll learn how to understand consumer behaviour through marketing intelligence and analytics and how to use digital marketing and social media. And you'll discover the ‘holistic marketing’ approach: balancing an organisation’s goals against the needs of the environment and society.

Six reasons to study Marketing at Hull

  1. 95% graduate employability rating§
  2. Chartered Institute of Marketing accredited
  3. 91% rating for overall student satisfaction
  4. Trips to CIM masterclasses and conferences
  5. Opt to study abroad or go on placement for a year
  6. Study at an AACSB-accredited business school

What you'll study

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

First year modules

  • Compulsory

    Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. Apply your understanding of these different concepts in a real-life business project.

    Personal and Professional Skills for Contemporary Organisations

    Learn about organisational behaviour and HRM concepts. Areas of focus include individual difference, personal development, people management and leadership. 

    Business Environments

    Examine the environments - economic, political, social, legal, cultural - that businesses operate in and in turn help shape. 

    Operations, Supply Chain and Business Practices

    Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.

    Accounting and Finance

    You'll cover topics such as financing decisions; cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting. 

    World Economy

    You'll study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.

Second year modules

  • Compulsory

    Consumer and Business Buyer Behaviour

    Build a deeper understanding of consumer behaviour and learn how to use this information to develop effective marketing plans and communications.

    Integrated Marketing Communications and Branding

    Develop your critical understanding of the role integrated marketing and communications plays in building and sustaining brand identity and equity.

    Marketing Intelligence

    This module equips you with the ability to selectively analyse marketing data for insight, and to make effective decisions in relation to marketing resources and retaining consumers.

  • Optional

    Contemporary Marketing Management

    This module challenges you to evaluate concepts and theories in the context of new trends, strategies and tactics, preparing you for a career in a dynamic, fast-changing industry.

    Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

    Engaging with Entrepreneurial Organisations

    Work with a local SME to solve a problem or produce a plan for the organisation. This hands-on module allows you to apply what you've learned to a real SME problem or opportunity.

    Supply Chain Information Management and Big Data

    Discover the role of information management and big data in supply chains. Learn methods for big data, text mining and social media mining analysis.

    Passport Languages

    Learn a new language or improve your existing language skills and intercultural competence.

    Cross Cultural Management

    Cultural differences often form barriers to understanding and communication in international business. Learn how individuals and organisations manage these differences. 

    European Business

    This module enhances your understanding of the EU, both in terms of internal policy and its commercial relations with the rest of the world, including the US and emerging nations.

    Procurement and Supply Management

    Learn how procurement ensures the effective supply of the materials that businesses need. Concepts include managing business relationships, planning operations and problem solving.

    Sustainable Business and Innovation

    Develop insights into the major trends, challenges and innovative concepts relating to business sustainability and corporate responsibility. 

    Information Management and Principles of Data Science

    Examine the role of data science in consulting and explore its management dimensions. Learn how to establish a better connection between data and international standards.

    Internet, e-Commerce and Emerging Technologies

    Discover the emerging digital technologies that are affecting the dynamics of e-commerce. You'll learn how to develop a website or mobile app with any coding skills. 

    Understanding Entrepreneurship

    Develop an understanding of the factors which contribute to successful entrepreneurship, how entrepreneurship differs around the world, and how governments encourage it.

    Management Systems and Standards for Sustainability

    We'll introduce you to the field of sustainable operations and management systems, standards and certifications for business and product sustainability. 

Year abroad modules

Spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons within a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

Placement year modules

Your placement is your opportunity to get some real-world work experience under your belt.

Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.

The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship.   You'll also benefit from the University's Careers and Employability service based in Student Central.   

Final year modules

  • Compulsory

    Services Marketing

    This module is concerned with customer experience and ensuring the organisation is service-centric, so it can achieve higher outcomes such as customer satisfaction and loyalty.

    Digital Marketing and Social Media

    Social media and the internet have transformed marketing. Working with real businesses, you'll develop insights to help you use new concepts and tools in the digital landscape.

    Strategic Marketing Planning and Auditing

    Investigate how organisations use strategic analysis and choice, resource management, strategic implementation, monitoring and control to gain a competitive advantage. 

    International Marketing

    This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape.

    Dissertation or Research Project

    You can choose to complete a dissertation worth 40 credits (across two modules) or a shorter research project at 20 credits (for one module) on a subject relevant to your degree.

  • Optional

    Social and Not-for-Profit Marketing

    We'll introduce you to marketing for not-for-profit organisations with the aim of prompting social change. You'll examine fundraising as a central not-for-profit marketing function. 

    Employee Relations and Engagement

    Explore the strategies adopted by employers to manage their employees. You'll study how potential commonalities and conflicts are understood and managed in the workplace.

    Organisation in the Digital Economy

    The internet and emerging digital tech present business with all kinds of opportunities and challenges. Here you can explore the new management mindsets needed to address them.

    Managing Your Money – Personal Financial Planning

    Prepare for the financial challenges and opportunities of life after university. You'll cover topics including tax, student loans, credit, debt, pensions, insurance, savings and investments.

    Business Project Management

    This module addresses project management, covering a range of concepts, tools, techniques and approaches. You’ll explore factors affecting project success and failure.

    Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

All modules are subject to availability and this list may change at any time.

How you'll study

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Overall workload

276 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

924 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

Indicative assessment proportions

47%
3%
50%
  • Examination

    Written assessment typically includes exams and multiple choice tests.

  • Practical

    Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

192 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

1,008 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

Indicative assessment proportions

24%
76%
  • Examination

    Written assessment typically includes exams and multiple choice tests.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

1,200 hours

Placement Placement hours typically include time spent on a work placement, studying abroad, or field trips.

Indicative assessment proportions

100%
  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

1,200 hours

Placement Placement hours typically include time spent on a work placement, studying abroad, or field trips.

Indicative assessment proportions

100%
  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

144 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

1,056 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

Indicative assessment proportions

18%
82%
  • Examination

    Written assessment typically includes exams and multiple choice tests.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Eve-Lodge
Eve Lodge Marketing

Why I chose Marketing at Hull

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Entry requirements

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

Points can be from any qualification on the UCAS tariff, but must include at least 80 points from 

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

Alternative qualifications

  • IB Diploma: 28 points.
  • Access to HE Diploma: Pass with minimum of 15 credit at distinction and 15 credits at merit.

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Our teaching staff

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Take a tour of the facilities

Marketing students get access to our Management Learning Lab. Start a virtual tour and check out the rest of campus.

Fees and funding

Home / EU

£9,250 per year*

International

£14,500 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

Scholarships

If you achieve

112 UCAS tariff points or above

from 3 A levels or equivalent, you could receive

£1,200 to £2,000

Find out more

An affordable city for students

From bills, to meals, to pints – you’ll find that your money goes a lot further in Hull.

Your future prospects

  • Marketing manager
  • Digital marketing executive
  • Public relations executive
  • Product manager
  • Brand operations executive

With marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.

Some of our previous students have taken up roles at companies including Kelloggs, Siemens, Heinz and Nestlé.

Open Day at University of Hull

Ready to apply?

You can apply for this course through UCAS. As well as providing your academic qualifications, you’ll be able to showcase your skills, qualities and passion for the subject.

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This. Is. Hull.

A place where we stand up to kings, do deals with the world and take a wrecking ball to the slave trade. A place where culture stands out and the phone boxes are a different colour. A place where we're free-thinking, independent and proud of it.

§Percentage of students in work or further study within six months of graduating: UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018

†Overall satisfaction score in this subject area (National Student Survey 2019, HEIs)

‡All Hull University Business School degrees have international accreditation from AACSB, held by fewer than 5% of business programmes worldwide

*Winners and runners-up of Chartered Institute of Marketing 'The Pitch' national competition 2016, 2017 and 2018. Staff also awarded Best Student Engagement prize for 2016 and 2017.