HUBS Nidd building

Undergraduate

BA Marketing and Management

Become a creative, strategic decision maker – delivering imaginative solutions to business problems – on this accredited course.

Key information

Study mode

Full-time

Course length

3 years

Typical offer

112 points

A Level grades: BBC

UCAS code

N504

Choose an option

Start date

Course overview

Accredited by the Chartered Institute of Marketing, this course is designed for people who have a strong interest in marketing – but who also want to train for management. It’s ideal if you want to become a creative, strategic decision maker who’s capable of delivering imaginative solutions to business problems.

At Hull, as part of the Hull University Business School, you’ll study the latest marketing and management concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience.

This course prepares you for a range of careers.

You'll learn to understand consumer behaviour and how to harness the power digital marketing and social media. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world. It's designed to train you into a strategic decision-maker and an inventive problem-solver.

Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. As part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games.

You’ll also have the opportunity to take part in a placement year to gain valuable work experience- and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony. You’re supported throughout by our friendly tutors and professional staff. Not bad for enhancing the CV.

Plus, you’ll have even more opportunities than ever before to make connections that will help you in your future career, from our many links with industry, as well as meeting with like-minded entrepreneurs, organisations and corporate partners in our recently enhanced Business Lounge. And you'll have access to the Business School's industry-standard facilities like the Bloomberg and Executive Education suites. Or you could help SMEs with their challenges via our Business Clinic

Our students have also been supported to achieve success in the Chartered Institute of Marketing’s national competition, ‘The Pitch’ (reaching the national finals). As we’re accredited by the Chartered Institute of Marketing (CIM), that means you’ll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events.

All Hull University Business School degrees have international accreditation from AACSB, which is held by fewer than 5% of business programmes worldwide. In Year 1, you’ll take modules that are common across the whole Business School. That gives you a solid base of business knowledge – which employers often look for, as they want a general understanding of business as well as a specialism. It also means you’ll be able to change direction with your degree later in the course, if you want to.

If that’s not enough, you can take your experience event further and study abroard – for a year, a semester or summer school at exciting worldwide destinations including America, Sweden, Hong Kong and France.

Learn more about your course in our subject sessions

On-demand session

Marketing

marketing-subject-session

Six reasons to study Marketing and Management at Hull

  1. Access facilities like our vibrant Business Lounge   
  2. 94.9% graduate employability rating§
  3. Study at an AACSB-accredited business school
  4. Chartered Institute of Marketing accredited
  5. Opt to study abroad or go on placement for a year
  6. Guaranteed to work on live projects for real firms

What you'll study

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

First year modules

  • Compulsory

    Accounting and Finance

    Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.

    Developing Self & Others

    Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice. 

    Business Ecosystems and Environmental Analysis

    Advance your analytical skills and understanding of macro- and micro- influencing shapers of business enviroments and ecosystems, and apply them to real-world business challenges. 

    Marketing

    Marketing is an exciting, dynamic, and creative environment to work in. It places brands in the consumers' mind and shapes their decisions. Marketing is a critical management function that is essential to business success. This module allows you to work with an organisation on a live marketing project based on a real-life challenge. 

    World Economy

    Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.

    Operations, Supply Chain and Business Practices

    Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.

Second year modules

  • Compulsory

    Consumer Behaviour & Insights

    Explore the contemporary issues in consumer behaviour, and the challenges these may pose marketing managers. Working with an organisation, you'll apply conceptual and theoretical ideas in psychology to analyse, evaluate and improve marketing strategies. 

    Organisational Management

    Explore approaches to organisational management and integrate theory and practice. You'll consider the knowledge, interest, and abilities of different groups, some having a need (customers), others having an answer (product/service creators), or having the resources (investors and suppliers) that can be used to provide a solution to the customers' needs. 

    Integrated Marketing Communications and Branding

    Working on a live project, you'll creatively integrate various marketing communications tools (advertising, PR, personal selling, sales promotion, direct marketing) to develop an integrated marketing communications campaign. 

    Responsible Business in Society

    The influence large organisations have to both postively contribute to, or potentially harm society, can be greater than the power of states. You'll reflect on challenges to business practice looking at issues such as corporate social responsibility, globalisation, sustainable development and climate change, and human rights and exploitation. 

  • Optional

    Procurement and Supply Management

    Learn how procurement ensures the effective supply of the materials that businesses need. Addressing negotiation, contracts, expediting, receiving goods and managing capacity, you'll learn core skills that are essential to a broad variety of organisations. 

    Understanding Entrepreneurship

    Working with a local entrepreneurial firm, you'll get first-hand experience of exploring concepts around entrepreneurship. You'll gain insight into the real-life challenges and how local entrepreneurs overcome/negotiate those issues brining into play their individuality, commitment, and desire to make real change. 

    Marketing Data & Analysis

    Develop the sought after analytical skills and data literacy to operative in an increasingly data-rich environment. You'll learn how to selectively analyse marketing data for insights and to make effective decisions in relation to marketing resources and retaining customers. 

    Sustainable Business and Innovation

    Develop insights into the major trends, challenges and innovative concepts relating to business sustainability and corporate responsibility.

    Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

    Engaging with Entrepreneurial Organisations

    Working in a collaborative team, you'll design and deliver innovative solutions for entrepreneurial companies. This hands-on module allows you to apply what you've learned to a real business problem or opportunity.

    Global Logistics and International Trade

    Explore the complexity of the internal and external connections of modern international supply chains, and gain the tools and techniques to manage it. You'll learn how businesses manage their global supply chains and how these align with their corporate strategy. 

Year abroad modules

You spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons in a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

Placement year modules

Your placement is your opportunity to get some real-world work experience under your belt.

Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.

The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship.   You'll also benefit from the University's Careers and Employability service based in Student Central.   

Final year modules

  • Compulsory

    Business Strategies

    Working on a simulated consulting project, you'll explore the complexity, uncertainty, and diversity of contemporary environments and their influences on strategy making. You'll also consider the notions of creativity, stakeholder expectations and sustainable competitive advantage. 

    Research and Consultancy Skills

    On this module, you'll develop a critical understanding of the research process within the field of business and management research. You'll evaluate a range of literature and data needed to solve a specific research problem. 

    International Marketing

    This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape.

    Digital & Social Media Marketing Strategy

    Digital and social media marketing are amongst the fastest growing disciplines in business. You'll cover topics like social media, influencer marketing, content marketing, and online advertising. You'll apply your theory working with an organisation on a real-life challenge. 

    Strategic Marketing Planning and Auditing

    Investigate how organisations use strategic analysis and choice, resource management, strategic implementation, monitoring and control to gain a competitive advantage. 

  • Optional

    International Business

    Focus on the core concepts and practical applications of cross-border business activities. You'll explore the controversies and complexities surrounding international business issues.

    Individual Research Project

    Engage in an academic study of a particular topic that is of interest to you over a sustained time, with elements of original work. You'll develop an advanced ability to locate, extract, analyse and interpret data from multiple sources. 

    Leadership and Change Management

    Consider perspectives on organisational change and analyse change management techniques, including how to manage resistance as well as ethical issues, culture and diversity.

    Consultancy Project

    Building on the Research and Consultancy Skills module, this project allows you to put the theory into practice. Working in a small team, you'll work on a real-world project for a locally-based business. 

All modules are subject to availability and this list may change at any time.

How you'll study

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Emily Brown
Emily Brown BA Business and Marketing

See Emily's journey into Global Product Marketing at Jaguar Land Rover

Watch video

Entry requirements

Typical offer

  • A level grades BBC

  • BTEC grades DMM

  • Points required 112

Work out your estimated points

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

Points can be from any qualification on the UCAS tariff, but must include at least 80 points from

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

Alternative qualifications

  • IB Diploma: 28 points.
  • Access to HE Diploma: Pass with minimum of 15 credit at distinction and 15 credits at merit.

Worried you don’t quite meet our entry requirements?

We consider experience and qualifications from the UK and worldwide which may not exactly match the combinations above.

But it’s not just about the grades – we’ll look at your whole application. We want to know what makes you tick, and about your previous experience, so make sure that you complete your personal statement.

If you have any questions, our admissions team will be happy to help.

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

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Take a tour of the facilities

Our Business School's Management Learning Lab. It's a good place to start your virtual tour of campus.

Fees and funding

UK

£9,250 per year*

EU/International

£15,400 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK students can take out a tuition fee loan to cover the cost of their course and a maintenance loan of up to £9,706 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of our website.

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies)
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

An affordable city for students

From bills, to meals, to pints – you’ll find that your money goes a lot further in Hull.

Your future prospects

  • Marketing manager
  • Digital marketing executive
  • Public relations executive
  • Product manager
  • Brand operations executive

With marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.

Some of our previous students have taken up roles at companies including Kelloggs, Siemens, Heinz and Nestlé.

Open Day at University of Hull

Ready to apply?

You can apply for this course through UCAS. As well as providing your academic qualifications, you’ll be able to showcase your skills, qualities and passion for the subject.

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This. Is. Hull.

A place where we stand up to kings, do deals with the world and take a wrecking ball to the slave trade. A place where culture stands out and the phone boxes are a different colour. A place where we're free-thinking, independent and proud of it.

§Percentage of students in work or further study within 15 months of graduating: UK domicile full-time first degree leavers, Graduate Outcomes survey for the academic year 2018/19, published by HESA July 2021.

‡All Hull University Business School degrees have international accreditation from AACSB, held by fewer than 5% of business programmes worldwide