Undergraduate Available in Clearing

BA Business Management with Marketing

Get the insider’s view on marketing. A front-row seat to watch – and help – real businesses sell to real people. All while learning how to run a profitable and ethical business. And that’s just the start…

Key information

Study mode

Full-time

Course length

3 years

Typical offer

N/A

See requirements

UCAS code

NNC1

Choose an option

Start date

Course overview

Why study it here?

Because you learn by doing, not just by studying.

From day one, you get to test your skills out in the real world through live business projects, placements, internships and more.

Just like past students have for companies like Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM and McCain Foods. Or by helping SMEs with their challenges via our Business Clinic

At the same time, you cover core marketing practices like branding, buyer behaviour and communications. As well as the latest trends in digital, social and virtual marketing.

Plus, you gain a rock-solid grounding in how to run a successful and sustainable business as a whole.

But that’s not all…

You’ll have even more opportunities than ever before to make connections with like-minded entrepreneurs, organisations and corporate partners in our recently enhanced Business Lounge. And you'll have access to the Business School's industry-standard facilities like the Bloomberg and Executive Education suites.

And you also get the chance to study abroad for a year, a trimester or even over the summer, all thanks to our partnerships with leading business schools and universities across the world. Studying at Hull University Business School gives you a unique learning experience and places you as part of an exclusive club.

That way, you leave here as a well-rounded, responsible business graduate and a future marketer with standout international experience.

Six reasons to study Business Management with Marketing at Hull

  1. Access facilities like our vibrant business lounge
  2. Gain real experience with the likes of Team GB 
  3. Spend a year in industry on placement
  4. Fast-track your way to CIM qualification
  5. Rated 94.9% for graduate employability¹ 
  6. Study abroad for a year, a semester or a summer 

What you'll study

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

First year modules

  • Compulsory

    Accounting and Finance

    Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.

    Developing Self & Others

    Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice. 

    Business Ecosystems and Environmental Analysis

    Advance your analytical skills and understanding of macro- and micro- influencing shapers of business enviroments and ecosystems, and apply them to real-world business challenges. 

    Marketing

    Marketing is an exciting, dynamic, and creative environment to work in. It places brands in the consumers' mind and shapes their decisions. Marketing is a critical management function that is essential to business success. This module allows you to work with an organisation on a live marketing project based on a real-life challenge. 

    Operations, Supply Chain and Business Practices

    Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.

    World Economy

    Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.

Second year modules

  • Compulsory

    Organisational Management

    Explore approaches to organisational management and integrate theory and practice. You'll consider the knowledge, interest, and abilities of different groups, some having a need (customers), others having an answer (product/service creators), or having the resources (investors and suppliers) that can be used to provide a solution to the customers' needs. 

    Responsible Business in Society

    The influence large organisations have to both postively contribute to, or potentially harm society, can be greater than the power of states. You'll reflect on challenges to business practice looking at issues such as corporate social responsibility, globalisation, sustainable development and climate change, and human rights and exploitation. 

    Managing and Innovating in the 4IR

    Data and technology is disrupting every party of the economy and our lives. This modile links to the four components of industrial strategy identified by the UK government - artificial intelligence, ageing society, clean growth, and mobility. 

    Consumer Behaviour & Insights

    Explore the contemporary issues in consumer behaviour, and the challenges these may pose marketing managers. Working with an organisation, you'll apply conceptual and theoretical ideas in psychology to analyse, evaluate and improve marketing strategies. 

    Marketing Data & Analysis

    Develop the sought after analytical skills and data literacy to operative in an increasingly data-rich environment. You'll learn how to selectively analyse marketing data for insights and to make effective decisions in relation to marketing resources and retaining customers. 

    Integrated Marketing Communications and Branding

    Working on a live project, you'll creatively integrate various marketing communications tools (advertising, PR, personal selling, sales promotion, direct marketing) to develop an integrated marketing communications campaign. 

Year abroad modules

You spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons in a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

Placement year modules

Your placement is your opportunity to get some real-world work experience under your belt.

Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.

The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship.   You'll also benefit from the University's Careers and Employability service based in Student Central.   

Final year modules

  • Compulsory

    Business Strategies

    Working on a simulated consulting project, you'll explore the complexity, uncertainty, and diversity of contemporary environments and their influences on strategy making. You'll also consider the notions of creativity, stakeholder expectations and sustainable competitive advantage. 

    Research and Consultancy Skills

    On this module, you'll develop a critical understanding of the research process within the field of business and management research. You'll evaluate a range of literature and data needed to solve a specific research problem. 

    International Business

    Focus on the core concepts and practical applications of cross-border business activities. You'll explore the controversies and complexities surrounding international business issues.

    Services Marketing and Customer Experience Management

    You'll consider the challenges faced in managing a range of different services and service offerings and gain an understanding in how to manage customer expectations through all their ineractions with the organisation as part of a journey. 

    Digital & Social Media Marketing Strategy

    Digital and social media marketing are amongst the fastest growing disciplines in business. You'll cover topics like social media, influencer marketing, content marketing, and online advertising. You'll apply your theory working with an organisation on a real-life challenge. 

  • Choose one

    Individual Research Project

    Engage in an academic study of a particular topic that is of interest to you over a sustained time, with elements of original work. You'll develop an advanced ability to locate, extract, analyse and interpret data from multiple sources. 

    Consultancy Project

    Building on the Research and Consultancy Skills module, this project allows you to put the theory into practice. Working in a small team, you'll work on a real-world project for a locally-based business. 

    Problem-Solving for Complex Systems

    Learn to evaluate complex problems – taking into account multiple dimensions and stakeholder perspectives – to anticipate consequences and improve decision-making under uncertain context, where decisions are not straight-forward. 

All modules are subject to availability and this list may change at any time.

How you'll study

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Eve-Lodge
Eve Lodge Marketing

Why I chose Marketing at Hull

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Entry requirements

Typical offer

  • A level grades N/A

  • BTEC grades N/A

  • Points required N/A

Work out your estimated points

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

At Hull, you’re a name not a number. During Clearing, we look at all of your qualifications and experience, not just your academic grades. We may be able to offer you a place whatever your situation.

Some courses still do have requirements such as previous study in your subject area, or specific GCSE grades. Others have additional requirements such as an interview or a satisfactory DBS check.

Please call us now on 01482 466100 or complete our online form to find out if we have a course that’s suitable for you.

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

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Take a tour of the facilities

Take a 360-degree look at our Business School where you'll gain a thorough grounding in business management & marketing.

Fees and funding

UK

£9,250 per year*

EU/International

£15,400 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK students can take out a tuition fee loan to cover the cost of their course and a maintenance loan of up to £9,706 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of our website.

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies)
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

An affordable city for students

From bills, to meals, to pints – you’ll find that your money goes a lot further in Hull.

Your future prospects

  • Marketing manager
  • Digital marketing executive
  • Management consultant
  • Public relations executive
  • Product manager
  • Brand operations executive

Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce…

Our graduates go on to successful careers working with all kinds of brands, not-for-profit businesses and public sector organisations.

Some have even set up and grown their own businesses.

Josh Morablanco has landed a top job at one of the country’s biggest seafood suppliers since graduating. Read his story here.

Or, learn about Ben Mackay's placement year at Pagabo here.

And in this video, you’ll meet some of our graduates who have benefited from our ten-year relationship with Summit Media.

Open Day at University of Hull

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This. Is. Hull.

A place where we stand up to kings, do deals with the world and take a wrecking ball to the slave trade. A place where culture stands out and the phone boxes are a different colour. A place where we're free-thinking, independent and proud of it.

¹ Percentage of students from this subject area in work or further study within 15 months of graduating: UK domicile full-time first degree leavers, Graduate Outcomes survey for the academic year 2018/19, published by HESA July 2021.