Undergraduate

Business Management with Marketing

A smiling female student holds a pen while looking at bright post-it notes on a presentation board
Three students look at a tablet while sitting around a table in the Business Lounge
HUBS Executive Education Suite
Ivy climbs up the walls of the historic red brick buildings that are part of the Business School

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Develop the skills to be a confident marketing professional and business leader with this career-driven degree.
Real businesses and entrepreneurs use our facilities every day, with our Business Lounge offering the perfect place to study, seek inspiration and socialise.
Be part of a friendly community at Hull and it doesn't end when you graduate, with a dedicated team there to support you in the next steps of your career.
Join an exclusive club with a degree from the prestigious Hull University Business School.
We've invested in our facilities to create a number of exclusive spaces for our Business Management students on campus.
You'll tackle real problems, find real solutions, and do real business from day one at Hull University Business School.
A smiling female student holds a pen while looking at bright post-it notes on a presentation board
Three students look at a tablet while sitting around a table in the Business Lounge
HUBS Executive Education Suite
Ivy climbs up the walls of the historic red brick buildings that are part of the Business School
Students sit in various spaces within the Derwent Building Entrance Break Out Area
A Business Management with Marketing student looks at a report on a blue clipboard

Code

Duration

Mode

  • Standard course
  • With a foundation year
  • With a placement year
  • With a year abroad
  • September 2024

Typical offer

What does this mean?

Get the insider’s view on marketing and a front-row seat to watch – and help – real businesses sell to real people.

All while developing the skills and experience to be a confident business leader and make better decisions within a profitable and ethical business.

Sounds good, right?

  • 100%

    of students in work or further study 15 months after graduating 1

  • Course accredited

    by the Chartered Institute of Marketing

  • Enhance your CV

    with live business projects

  • Top 5 in the UK

    for Value Added 2

  • Get the edge

    with our Career-ready Guarantee

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Course overview
Module options

About this course

You’ll cover core marketing practices like branding, buyer behaviour and communications as well as the latest trends in digital, social and virtual marketing.

Plus, you’ll gain a rock-solid grounding in how to run a successful and sustainable business as a whole as part of a hands-on degree that prepares you for your future career.

From day one, you get to test your skills out in the real world through live business projects, placements, internships and more. Just like past students have for companies like Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM and McCain Foods. Or by helping SMEs with their challenges via our Business Clinic.

Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.

And as we’re accredited by the CIM, you’ll be eligible for student membership and you can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events to develop your CV and stand out from your competitors.

Scheduled study hours and how you’re assessed

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time is divided across the year varies and depends on the module you are studying.

How you'll be assessed depends on the course you study, and the modules you choose. You may be assessed through a mix of examinations, coursework, presentations and group projects.

Choose your modules

Each year, you’ll study modules worth a certain number of credits, and you need 120 credits per year. Most modules are 20 credits – so you’ll study six modules each year. Some longer modules are worth more - in these cases, you’ll study fewer modules - but the number of credits will always add up to 120. Some modules are compulsory, some are optional, so you can build a course that’s right for you.

Preparing for Learning in Higher Education

This module is designed to give you the best possible start to your university studies, making sure you have all the essential skills you need to succeed. Through lectures and workshops we will teach you how to write in an academic style, how to find quality sources, how to reference work, culminating in writing up a mini-research project.

Core•20 credits

Introduction to Business

Develop an understanding of a range of contemporary themes facing managers and the range of ethical dilemmas they pose. You will explore the managerial implications of issues like globalisation, international trade, demographic changes and sustainability developments.

Core•20 credits

Research in the Humanities, Social Sciences and Education

This module will equip you with the necessary skills to conduct and analyse research in a specific interest, supported by academics within your subject. You'll navigate through the research process, from identifying an area of interest to presenting their findings to your peers.

Core•20 credits

Group Challenge (Humanities)

Formulate and execute a group led enquiry into texts, cultural artifacts, film, music or dance. You'll explore their topics in groups at supervised workshops and develop questions on the cultural object relates to the living world of human experience, as well as developing your own methods to answer these questions.

Compulsory•20 credits

Foundation in Data Analysis

Develop a strong foundation in data collection and analysis. This module will introduce you to qualitative and quantitative data and how to analyse it; the collection of primary and secondary data; the production of high quality graphics; and report writing.

Compulsory•20 credits

Academic Writing Skills

Developing confidence in expression, oral as well as written, is a key feature of this module, which also aims to familiarise you with submission and assessment procedures in the context of Higher Education. This is a clear building block onto your degree programme and places you at a distinct advantage when you move into the following year.

Compulsory•20 credits

Students who require Foundation Year study will register on the Business Management with Foundation Year programme. Upon successful completion, you can transfer to any of our business school programmes. 
6 Modules

Accounting and Finance

Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.

Compulsory•20 credits

Developing Self & Others

Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice. 

Compulsory•20 credits

Business Ecosystems and Environmental Analysis

Advance your analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems, and apply them to real-world business challenges. 

Compulsory•20 credits

Marketing

Marketing is an exciting, dynamic, and creative environment to work in. It places brands in the consumers' mind and shapes their decisions. Marketing is a critical management function that is essential to business success. This module allows you to work with an organisation on a live marketing project based on a real-life challenge. 

Compulsory•20 credits

Operations, Supply Chain and Business Practices

Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.

Compulsory•20 credits

World Economy

Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.

Compulsory•20 credits
6 Modules

Organisational Management

Explore approaches to organisational management and integrate theory and practice. You'll consider the knowledge, interest, and abilities of different groups, some having a need (customers), others having an answer (product/service creators), or having the resources (investors and suppliers) that can be used to provide a solution to the customers' needs. 

Compulsory•20 credits

Responsible Business in Society

The influence large organisations have to both postively contribute to, or potentially harm society, can be greater than the power of states. You'll reflect on challenges to business practice looking at issues such as corporate social responsibility, globalisation, sustainable development and climate change, and human rights and exploitation. 

Compulsory•20 credits

Managing and Innovating in the 4IR

Data and technology is disrupting every party of the economy and our lives. This mobile links to the four components of industrial strategy identified by the UK government - artificial intelligence, ageing society, clean growth, and mobility. 

Compulsory•20 credits

Consumer Behaviour & Insights

Explore the contemporary issues in consumer behaviour, and the challenges these may pose marketing managers. Working with an organisation, you'll apply conceptual and theoretical ideas in psychology to analyse, evaluate and improve marketing strategies. 

Compulsory•20 credits

Marketing Data & Analysis

Develop the sought after analytical skills and data literacy to operative in an increasingly data-rich environment. You'll learn how to selectively analyse marketing data for insights and to make effective decisions in relation to marketing resources and retaining customers. 

Compulsory•20 credits

Integrated Marketing Communications and Branding

Working on a live project, you'll creatively integrate various marketing communications tools (advertising, PR, personal selling, sales promotion, direct marketing) to develop an integrated marketing communications campaign. 

Compulsory•20 credits
6 Modules

Business Strategies

Working on a simulated consulting project, you'll explore the complexity, uncertainty, and diversity of contemporary environments and their influences on strategy making. You'll also consider the notions of creativity, stakeholder expectations and sustainable competitive advantage. 

Compulsory•20 credits

Research and Consultancy Skills

On this module, you'll develop a critical understanding of the research process within the field of business and management research. You'll evaluate a range of literature and data needed to solve a specific research problem. 

Compulsory•20 credits

International Business

Focus on the core concepts and practical applications of cross-border business activities. You'll explore the controversies and complexities surrounding international business issues.

Compulsory•20 credits

Services Marketing and Customer Experience Management

You'll consider the challenges faced in managing a range of different services and service offerings and gain an understanding in how to manage customer expectations through all their ineractions with the organisation as part of a journey. 

Compulsory•20 credits

Digital & Social Media Marketing Strategy

Digital and social media marketing are amongst the fastest growing disciplines in business. You'll cover topics like social media, influencer marketing, content marketing, and online advertising. You'll apply your theory working with an organisation on a real-life challenge. 

Compulsory•20 credits

Individual Research Project

Engage in an academic study of a particular topic that is of interest to you over a sustained time, with elements of original work. You'll develop an advanced ability to locate, extract, analyse and interpret data from multiple sources. 

Optional•20 credits

Consultancy Project

Building on the Research and Consultancy Skills module, this project allows you to put the theory into practice. Working in a small team, you'll work on a real-world project for a locally-based business. 

Optional•20 credits

Problem-Solving for Complex Systems

Learn to evaluate complex problems – taking into account multiple dimensions and stakeholder perspectives – to anticipate consequences and improve decision-making under uncertain context, where decisions are not straight-forward. 

Optional•20 credits
8 Modules

You spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons in a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

Your placement is your opportunity to get some real-world work experience under your belt.

Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.

The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship. You'll also benefit from the University's Careers and Employability service based in Student Central.

This course is accredited by

Playlist

Claire Carr

Course Overview 1 min

Business facilities

Course highlight 2 mins

On placement at Siemens

Course highlight 1 min

Emily Brown: Placement

Student story 3 mins

Entry requirements

What do I need?

When it comes to applying to university, you'll need a certain number of UCAS points. Different qualifications and grades are worth a different amount of points. For this course, you'll need…

Use UCAS's calculator to work out your estimated points

We consider experience and qualifications from the UK and worldwide which may not exactly match the combinations above.

But it's not just about the grades - we'll look at your whole application. We want to know what makes you tick, and about your previous experience, so make sure that you complete your personal statement.

Have questions? Our admissions team will be happy to help.

What do I need?

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

See other English language proficiency qualifications accepted by the University of Hull.

If your English currently does not reach the University’s required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees & funding

How much is it?

Additional costs you may have to pay

Your tuition fees will cover most costs associated with your programme. There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make:

  • Books (you can borrow books on your reading lists from the library, but you may buy your own)
  • Optional field trips
  • Study abroad (incl. travel costs, accommodation, visas, immunisation)
  • Placement costs (incl. travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel, food and more.

How do I pay for it?

How much is it?

Additional costs you may have to pay

Your tuition fees will cover most costs associated with your programme. There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make:

  • Books (you can borrow books on your reading lists from the library, but you may buy your own)
  • Optional field trips
  • Study abroad (incl. travel costs, accommodation, visas, immunisation)
  • Placement costs (incl. travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel, food and more.

How do I pay for it?

Our academics

Our academics are busy working on a range of issues, including sustainable business practice.

We’re one of the first business schools in the UK to become a member of the Principles of Responsible Management Education (PRME). So you’ll develop the skills to be a successful and sustainable leader.

See more academics for this subject
Nilanthi Ratnayak
Featured academic

Dr Nilanthi Ratnayake

The programme director for our undergraduate marketing courses, Nilanthi is a multi award-winning academic whose research interests include consumption memories and brand relationships, neuromarketing and ethical consumption.
Peter Andrews
Featured academic

Peter Andrews

A multi-award winning lecturer, Peter is our Business School’s lead in Digital and Social Media Marketing. His commercial background includes senior roles at leading global organisations in health, tourism, retail, government and professional sport.

Take a look at our facilities

Business Lounge

Network with entrepreneurs, organisations and partners in our newly enhanced Business Lounge at the heart of campus.

Executive Education Suite

This flexible space is located in a Grade II listed building but offers a modern teaching and workspace for our Business Management students.

Brynmor Jones Library

One of the most eye-catching pieces of architecture on campus, our library offers round-the-clock access, more than a million books and over 400 open-access PCs.

Allam Lecture Theatre

Located at the heart of our Business School, this is one of the largest lecture theatres on campus and one you’ll use regularly.

See more in our virtual tour
Two students sat around a table in the Business Lounge
Two female students sat in the Executive Education Suite

Look around

Look around

Two students sat around a table in the Business Lounge
Two female students sat in the Executive Education Suite
Brynmor Jones Library Observation Deck
Allam Lecture Theatre
A group of Hull graduates sit around a table within the Summit Media office

Future prospects

With the latest marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.

Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce… The list goes on.

Some have even set up and grown their own businesses.

You’ll be supported in sourcing relevant placements and employer projects and you’ll also get access to our global alumni community, which can help you identify potential mentors and develop your professional networks.

Watch

Hull University & Summit Media
University of Hull Open Day

Your next steps

Like what you’ve seen? Then it’s time to apply.

The standard way to apply for this course is through UCAS. This will give you the chance to showcase your skill, qualities and passion for the subject, as well as providing your academic qualifications.

How to apply

Not ready to apply?

Visit our next Open Day, and see all that Hull has to offer for yourself. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.

Book your place now

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  1. (Marketing and Business Strategy) UK domicile full-time first degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2020/21, published by the Higher Education Statistics Agency June 2023.
  2. (Marketing, Joint 4th) The Guardian University Rankings 2024.

 

All modules presented on this course page are subject to availability and this list may change at any time.

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