Hull is a marketing professional’s dream. Here, you’ll study the latest marketing and social media concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience.
Our course is also accredited by the Chartered Institute of Marketing and the AACSB. Why does that matter? Because these accreditations also give you significant exemptions from essential exams.
This means a faster route to professional qualifications, because you graduate already part-qualified – and you could start on a higher salary.
This course is accredited by
About this course
Study the latest marketing concepts, trends and practices as part of Hull University Business School.
Here, we put you – and your career – at the forefront of everything we do.
So not only will you learn the theory and build a strong foundation in the likes of digital marketing, social media marketing, market dynamics, marketing communications and branding, you’ll delve deeper and learn how to balance your own goals against the needs of the environment and society.
Plus, you’ll be hands-on from day one, taking part in live projects with real businesses to enhance your skills and build valuable experience. Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.
If you choose to include a placement year, you’ll have the opportunity to gain further real-world experience with leading organisations such as Bentley Motors, Cranswick Foods and Centrica Group.
As a CIM-accredited course, you’ll be eligible for student membership, exemptions from selected professional qualifications, access to a wider marketing network and invitations to professional events - helping you strengthen your CV and stand out from the competition.
Business as unusual
Year abroad
Study Abroad programmes take place over a full academic year. This extends a standard undergraduate degree from three to four years, with study abroad taking place in year three. Once you've completed your study abroad year, you'll return to complete the final year of your degree at the University of Hull.
There are many reasons to undertake a study abroad year. For one, you’ll make unforgettable memories with a whole range of countries to choose from. But more than that, you’ll boost your confidence and your contacts. And you’ll gain skills that will make employers take notice of you: curiosity, sociability, adaptability, and intercultural awareness.
Module options
Each year, you’ll study modules worth a certain number of credits, and you need 120 credits per year. Most modules are 20 credits – so you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more. In these cases, you’ll study fewer modules - but the number of credits will always add up to 120. Some modules are compulsory, some are optional, so you can build a course that’s right for you.
Filters
Accounting and Finance
Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.
compulsory
20 credits
Developing Self and Others
Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice.
compulsory
20 credits
Business Ecosystems and Environmental Analysis
Advance your analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems, and apply them to real-world business challenges.
compulsory
20 credits
Marketing
Marketing is an exciting, dynamic, and creative environment to work in. It places brands in the minds of consumers and shapes their decisions. Marketing is a critical management function that is essential to business success. This module allows you to work with a real business on a live marketing project based on a real-life challenge.
compulsory
20 credits
Operations, Supply Chain and Business Practices
Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.
compulsory
20 credits
World Economy
Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.
compulsory
20 credits
Consumer Behaviour and Insights
Explore the contemporary issues in consumer behaviour, and the challenges these may pose marketing managers. Working with an organisation, you'll apply conceptual and theoretical ideas in psychology to analyse, evaluate and improve marketing strategies.
compulsory
20 credits
Marketing Data and Analysis
Develop the sought after analytical skills and data literacy to operative in an increasingly data-rich environment. You'll learn how to selectively analyse marketing data for insights and to make effective decisions in relation to marketing resources and retaining customers.
compulsory
20 credits
Engaging with Entrepreneurial Organisations
Working in a collaborative team, you'll design and deliver innovative solutions for entrepreneurial companies. This hands-on module allows you to apply what you've learned to a real business problem or opportunity.
compulsory
20 credits
Our facilities
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Degrees that live up to life
Course montage
1 min
Dr Fiona Walkley
Course overview
2 mins
Business facilities
Course Highlight
2 mins
Emily Brown: Placement
Student Story
3 mins
Placements and Internships
Course Highlight
1 min
Featured academics
Our Business School is a vibrant community and our staff bring enormous experience and passion to their subjects, offering a dynamic, hands-on approach across the latest topics and a number of different areas of expertise in their research.
Dr Fiona Walkley
Head of Subject
Fiona brings senior marketing expertise to the University from a 15-year career in international marketing where she managed several well-known consumer brands. She is also Director of Student Recruitment for our Business School.
Dr Fannie Yeung
Lecturer
Fannie is a lecturer in marketing and business strategy and is also Director of Student Experience at Hull University Business School.
Entry Requirements
What do I need?
When it comes to applying to university, you'll need a certain number of UCAS points. Different qualifications and grades are worth a different amount of points. For this course, you'll need 112 UCAS points.
At least 80 points must come from A levels, BTEC, or other equivalent qualifications.
We consider experience and qualifications from the UK and worldwide which may not exactly match the combinations above.
But it's not just about the grades - we'll look at your whole application. We want to know what makes you tick, and about your previous experience, so make sure that you complete your personal statement.
Typical offer
112 UCAS points
A levels
BBC
BTEC
DMM
Fees & Funding
How much is it?
Tuition fees for 2027 entry have not been confirmed. Please use 2026-27 information as a guide.
For UK students, our standard course fee is £9,790 per year. Keep in mind that some courses are longer - for example, spending your third year abroad will make your degree four years in total.
If you choose to study a foundation year as part of your course, the fee is £5,760.
Planning a year abroad? This costs £1,465 for UK students.
Thinking about a year in industry? This is £1,955 for UK students.
How do I pay for it?
You can take out a tuition fee loan to cover the full cost of your course. Once you’ve successfully applied for this, you don’t need to do anything else – the money is sent straight to us.
You can also take out a maintenance loan of up to £10,544 a year to cover your living costs, depending on your household income.
Remember, you won’t start paying your loans back until you’ve left university and earn more than £25,000 per year.
See our full fees and funding information for more details and to find out what support we can offer.
Standard Tuition Fee
£9,790 / year
Year Abroad Fee
£1,465
The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index.
Future prospects
Our marketing degree includes everything you’d get from a social media marketing course or a digital marketing course - but also goes far beyond them, giving you a solid grounding in branding, consumer behaviour and strategic marketing so you’re prepared for every aspect of the industry.
With the latest marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.
Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce… The list goes on.
Our careers team will help you learn how to apply for positions and prep for interviews. We also run networking events and digital marketing masterclasses on campus, which could lead to internships and job offers.
Learn more about BA Marketing
Become part of the next generation of futuremakers
Like what you've seen? Then it's time to apply.
The standard way is to apply through UCAS. This will give you the chance to showcase your skills qualities and passion for the subject, as well as providing us with your academic qualifications.
Not ready to apply yet?
Visit our next Open Day, and see all that the University of Hull has to offer. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.
You may also be interested in...
94% employability (Marketing, Management and Business Strategy) UK domicile full-time first degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2022/23, published by the Higher Education Statistics Agency June 2025.
Marketing and public relations is ranked joint 6th in the UK for Value Added Score. The Guardian University Rankings 2026.
All modules on this course page are subject to availability and this list may change at any time.