Accredited by the Chartered Institute of Marketing (CIM), this course is designed for people who have a strong interest in marketing – but who also want to train for management.
It’s ideal if you want to become a creative, strategic decision maker who’s capable of delivering imaginative solutions to business problems.
You’ll also be part of the prestigious Hull University Business School. Our independent accreditations (including AMBA and AACSB) are held by fewer than 2% of the world’s 12,000 business programmes. That places us, and you, in an exclusive club.
This course is accredited by
AACSB
accredited Business School
Course accredited
by the Chartered Institute of Marketing
Participate in live projects
with real businesses
About this course
You’ll study the latest marketing and management concepts, learn about consumer behaviour and understand how to harness the power of digital marketing and social media.
But it’s not just about the theory. This course is hands-on from day one, so you’ll take part in live business projects for international brands and be fully supported by our passionate and expert staff while you practise real-life scenarios.
That means you’ll graduate with a strong foundation in both marketing and business principles - alongside the practical skills and experience employers value most.
You’ll also have the opportunity to take part in an annual marketing challenge or complete a placement year, with students gaining valuable paid experience at organisations such as Cranswick Foods.
As an accredited course with the Chartered Institute of Marketing (CIM), you’ll be eligible for student membership, access exclusive networking events and benefit from exemptions from selected professional exams - helping you fast-track your professional qualification and graduate with a distinct competitive edge.
Business as unusual
Foundation year
A foundation year at the University of Hull gives you a solid grounding of knowledge and boosts your academic skills, so you can progress on to your chosen programme with confidence.
The foundation course you enrol on may not be an exact match to your chosen degree, but don’t worry. Our foundation courses combine content from multiple related courses in the same subject area, giving you more flexibility and choice about the degree path you take.
For example, if you apply for a Music Foundation Year, you’ll join our Media Foundation course. So, if you decide to switch - say, from Music to Graphic Design - you can do so without restarting your foundation year.
Module options
Each year, you’ll study modules worth a certain number of credits, and you need 120 credits per year. Most modules are 20 credits – so you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more. In these cases, you’ll study fewer modules - but the number of credits will always add up to 120. Some modules are compulsory, some are optional, so you can build a course that’s right for you.
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Preparing for Learning in Higher Education
This module is designed to give you the best possible start to your university studies, making sure you have all the essential skills you need to succeed. Through lectures and workshops we will teach you how to write in an academic style, how to find quality sources, and how to reference work, culminating in writing up a mini-research project.
core
20 credits
Global Issues for Business
This module examines how business management activity should be set in the context of the important global issues facing the world today. Recognising that contemporary organisations are typically international in their nature, it often follows that managers within such organisations may face ethical dilemmas related to global issues. Accordingly, students who are about to enter the current fast-changing business arena must be aware of these challenges.
core
20 credits
Foundation Year Research Project
This module will equip you with the necessary skills to conduct research on a specific interest. With support from a supervisor in your subject area, you will navigate through the research process, from identifying an area of interest to presenting a proposal and writing up your findings.
core
20 credits
Group Challenge (Humanities)
Formulate and execute a group led enquiry into texts, cultural artefacts, film, music or dance. You'll explore their topics in groups at supervised workshops and develop questions on the cultural object relates to the living world of human experience, as well as developing your own methods to answer these questions.
compulsory
20 credits
Foundation in Data Analysis
Develop a strong foundation in data collection and analysis. This module will introduce you to qualitative and quantitative data and how to analyse it; the collection of primary and secondary data; the production of high-quality graphics; and report writing.
compulsory
20 credits
Academic Writing Skills
Developing confidence in expression, oral as well as written, is a key feature of this module, which aims to familiarise you with university submission and assessment procedures. This is a clear building block towards your degree programme and places you at a distinct advantage when you move into the following year.
compulsory
20 credits
Accounting and Finance
Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.
compulsory
20 credits
Developing Self and Others
Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice.
compulsory
20 credits
Business Ecosystems and Environmental Analysis
Advance your analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems, and apply them to real-world business challenges.
compulsory
20 credits
How does marketing work in the real world? There’s only one way to find out...
Featured module- compulsory
- 20 credits
Ready to shape brands and influence consumer decisions? This module introduces the dynamic and creative world of marketing and the role it plays in business success.
You’ll explore key marketing activities while developing practical skills to understand customers, shape brand messages, and create effective strategies.
Through an Authentic Business Learning (ABL) project, you’ll work with a real organisation to tackle a live marketing challenge. Applying your insights to develop research-informed, creative solutions in a real business context.
Experience marketing in action and start building the skills to shape brands and influence markets.
Our facilities
Watchlist
BA Marketing and Management
Course overview
1 min
Degrees that live up to life
Course montage
1 min
Business facilities
Course Highlight
2 mins
Emily Brown: Placement
Student Story
3 mins
Placements and Internships
Course Highlight
1 min
Featured academics
Our Business School is a vibrant community and our staff are busy leading the conversation on a range of topics.
We’re also one of the first in the UK to become a member of the Principles of Responsible Management Education. So you’ll develop the skills to be a successful and sustainable leader.
Dr Fiona Walkley
Head of Subject
Fiona brings senior marketing expertise to the University from a 15-year career in international marketing where she managed several well-known consumer brands. She is also Director of Student Recruitment for our Business School.
Dr Fannie Yeung
Lecturer
Fannie is a lecturer in marketing and business strategy and is also Director of Student Experience at Hull University Business School.
Entry Requirements
What do I need?
When it comes to applying to university, you'll need a certain number of UCAS points. Different qualifications and grades are worth a different amount of points. For this course, you'll need 80 UCAS points.
For applicants with qualifications in subjects other than those key to the degree, we will usually require a minimum of 80 points from A levels, BTEC, or other equivalent qualifications.
We consider experience and qualifications from the UK and worldwide which may not exactly match the combinations above.
But it's not just about the grades - we'll look at your whole application. We want to know what makes you tick, and about your previous experience, so make sure that you complete your personal statement.
Have questions? Our admissions team will be happy to help.
Typical offer
80 UCAS points
A levels
CDD
BTEC
MMP
Fees & Funding
How much is it?
Tuition fees for 2027 entry have not been confirmed. Please use 2026-27 information as a guide.
For UK students, our standard course fee is £9,790 per year. Keep in mind that some courses are longer - for example, spending your third year abroad will make your degree four years in total.
If you choose to study a foundation year as part of your course, the fee is £5,760.
Planning a year abroad? This costs £1,465 for UK students.
Thinking about a year in industry? This is £1,955 for UK students.
How do I pay for it?
You can take out a tuition fee loan to cover the full cost of your course. Once you’ve successfully applied for this, you don’t need to do anything else – the money is sent straight to us.
You can also take out a maintenance loan of up to £10,544 a year to cover your living costs, depending on your household income.
Remember, you won’t start paying your loans back until you’ve left university and earn more than £25,000 per year.
See our full fees and funding information for more details and to find out what support we can offer.
Foundation Year Fee
£5,760
Standard Tuition Fee
£9,790 / year
The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index.
Future prospects
With the latest marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.
Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce… The list goes on.
Our careers team will help you learn how to apply for positions and prep for interviews. We also run networking events and digital marketing masterclasses on campus, which could lead to internships and job offers.
Become part of the next generation of futuremakers
Like what you've seen? Then it's time to apply.
The standard way is to apply through UCAS. This will give you the chance to showcase your skills qualities and passion for the subject, as well as providing us with your academic qualifications.
Not ready to apply yet?
Visit our next Open Day, and see all that the University of Hull has to offer. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.
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All modules presented on this course page are subject to availability and this list may change at any time.