Success story
Rose Thorley, a second-year International Business student, won the prize for the best overall marketing plan as part of a challenge set in her BA International Business degree, judged by the British Olympic Association's Head of Marketing, Ed Jones.
The challenge saw students focusing on creating a marketing strategy to keep fans engaged in the 4 years between summer Olympic Games.
The partnership between Team GB and the University of Hull is such an amazing opportunity for us as students. To win the challenge - and the chance to engage with Team GB professionals - has been incredible.Rose Thorley
BA International Business