British Olympic Association’s Head of Marketing, Ed Jones, who set the challenge earlier this year and heads up the panel of judges, said:
“This is a really exciting opportunity for students to work with
The challenge has seen students focus on creating a marketing strategy to keep fans engaged throughout the lead up to the next Games and right through to Paris 2024.
Student Rebecca Sausby said: “I feel excited to be given the opportunity to present my idea to Team GB because it allows me to apply the concepts we’ve learnt in lectures into a tangible idea which could be used in the real world.
“Throughout the challenge, I’ve developed many skills such as time management, communication and presentation skills which will benefit me in my future career.
“I believe being able to take part in this project during my first year has benefitted my skills, confidence and deepened my knowledge of marketing concepts; I wouldn’t have been able to experience these benefits to this extent without being tasked with a live project
“I feel privileged to have this amazing opportunity of working with Team GB.”
Fannie Yeung, marketing lecturer at Hull University Business School, said:
“This is such an exciting opportunity for students to work on with Team GB. It has been an extraordinary effort all round especially given that this has had to all be done in the midst of a global health crisis and lockdown.
“I am immensely proud of our students who have admirably taken on this live project and lived up to the challenge particularly their incredible adaptability to working and presenting virtually.
“At Hull University Business School, we pride ourselves in offering these kind of live projects to students because they are an excellent means for them sharpening, and developing new, employability skills.”