What you'll study
The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.
First year modules
-
Compulsory
Marketing
Discover core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. Apply your understanding of these different concepts in a real-life business project.
Personal and Professional Skills for Contemporary Organisations
Learn about organisational behaviour and HRM concepts. Areas of focus include individual difference, personal development, people management and leadership.
Business Environments
Examine the environments - economic, political, social, legal, cultural - that businesses operate in and explore the impact of their work on these environments.
Operations, Supply Chain and Business Practices
Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.
Accounting and Finance
Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.
World Economy
Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.
Second year modules
-
Compulsory
Consumer and Business Buyer Behaviour
Build a deeper understanding of consumer behaviour and learn how to use this information to develop effective marketing plans and communications.
Integrated Marketing Communications and Branding
Develop your critical understanding of the role integrated marketing and communications plays in building and sustaining brand identity and equity.
Marketing Intelligence
Equip yourself with the ability to selectively analyse marketing data for insight, and to make effective decisions in relation to marketing resources and retaining consumers.
-
Optional
Contemporary Marketing Management
Discover the challenges as you evaluate concepts and theories in the context of new trends, strategies and tactics, preparing you for a career in a dynamic, fast-changing industry.
Summer School
Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.
Engaging with Entrepreneurial Organisations
Work with a local small or medium-sized enterprise to solve a problem or produce a plan for the organisation. This hands-on module allows you to apply what you've learned to a real business problem or opportunity.
Supply Chain Information Management and Big Data
Discover the role of information management and big data in supply chains. Learn methods for big data, text mining and social media mining analysis.
Passport Languages
Learn a new foreign language or improve your existing language. Options include French, German, Spanish, Italian, Japanese and Russian.
Cross Cultural Management
Cultural differences often form barriers to understanding and communication in international business. Learn how individuals and organisations manage these differences.
European Business
Enhance your understanding of the EU, both in terms of internal policy and its commercial relations with the rest of the world, including the US and emerging nations.
Procurement and Supply Management
Learn how procurement ensures the effective supply of the materials that businesses need. Concepts include managing business relationships, planning operations and problem solving.
Sustainable Business and Innovation
Develop insights into the major trends, challenges and innovative concepts relating to business sustainability and corporate responsibility.
Information Management and Principles of Data Science
Examine the role of data science in consulting and explore its management dimensions. Learn how to establish a better connection between data and international standards.
Internet, e-Commerce and Emerging Technologies
Discover the emerging digital technologies that are affecting the dynamics of e-commerce. You'll learn how to develop a website or mobile app with any coding skills.
Understanding Entrepreneurship
Develop an understanding of the factors which contribute to successful entrepreneurship, how entrepreneurship differs around the world, and how governments encourage it.
Management Systems and Standards for Sustainability
Take a deep dive into the field of sustainable operations and management systems, standards and certifications for business and product sustainability.
Year abroad modules
Spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons within a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.
Placement year modules
Your placement is your opportunity to get some real-world work experience under your belt.
Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.
The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship. You'll also benefit from the University's Careers and Employability service based in Student Central.
Final year modules
-
Compulsory
Services Marketing
Look at how a focus on delivering exceptional customer experience, and ensuring the organisation is service-centric, can lead to improved results through customer satisfaction and loyalty.
Digital Marketing and Social Media
Social media and the internet have transformed marketing. Working with real businesses, you'll develop insights to help you use new concepts and tools in the digital landscape.
Strategic Marketing Planning and Auditing
Investigate how organisations use strategic analysis and choice, resource management, strategic implementation, monitoring and control to gain a competitive advantage.
International Marketing
This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape.
Dissertation or Research Project
You can choose to complete a dissertation worth 40 credits (across two modules) or a shorter research project at 20 credits (for one module) on a subject relevant to your degree.
-
Optional
Social and Not-for-Profit Marketing
We'll introduce you to marketing for not-for-profit organisations with the aim of prompting social change. You'll examine fundraising as a central not-for-profit marketing function.
Employee Relations and Engagement
Explore the strategies adopted by employers to manage their employees. You'll study how potential commonalities and conflicts are understood and managed in the workplace.
Organisation in the Digital Economy
The internet and emerging digital technologies present business with all kinds of opportunities and challenges. Here you can explore the new management mindsets needed to address them.
Managing Your Money – Personal Financial Planning
Prepare for the financial challenges and opportunities of life after university. You'll cover topics including tax, student loans, credit, debt, pensions, insurance, savings and investments.
Business Project Management
Whatever its size, all organisations run projects - study the skills, concepts, tools and techniques to manage them effectively, and learn about the factors affecting project success and failure.
Summer School
Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.
All modules are subject to availability and this list may change at any time.