BA Marketing

marketing

Undergraduate

BA Marketing

Study the latest marketing concepts, trends and practices on this award-winning* accredited course.

Key information

Study mode

Full-time

Course length

3 years

Typical offer

112 points

A Level grades: BBC

UCAS code

N500

Choose an option

Start date

Course overview

Hull is a marketing professional’s dream. Here, as part of the Hull University Business School, you’ll study the latest marketing concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience.

Marketing is one of the fastest growing industries and this course prepares you for a range of careers.

You’ll learn to understand consumer behaviour through marketing intelligence and analytics and how to harness the power digital marketing and social media.

You’ll explore market dynamics, marketing communications and branding while discovering the ‘holistic marketing’ approach: balancing an organisation’s goals against the needs of the environment and society.

Make connections with professional industry networks, like-minded entrepreneurs, and corporate partners in our newly enhanced Business Lounge. Conveniently located in the Business School, it’s a vibrant hub for organisations to collaborate and work creatively, as well as helping to build links with our programmes, including placement and live business project opportunities that are embedded throughout your studies. It’s also a great space for our students to meet, learn from, and make an impression on decision-makers, laying the foundations for your future career – all on campus.

Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. This year, as part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games.

You’ll also have the opportunity to take part in a placement year to gain valuable work experience - and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony. You’re supported throughout by our friendly tutors and professional staff. Not bad for enhancing the CV.

Our students have also been supported to achieve success in the Chartered Institute of Marketing’s national competition, ‘The Pitch’ (reaching the national finals). As we’re accredited by the Chartered Institute of Marketing (CIM), that means you’ll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events.

All Hull University Business School degrees have international accreditation from AACSB, which is held by fewer than 5% of business programmes worldwide. In Year 1, you’ll take modules that are common across the whole Business School. That gives you a solid base of business knowledge – which employers often look for, as they want a general understanding of business as well as a specialism. It also means you’ll be able to change direction with your degree later in the course, if you want to.

If that’s not enough, you can take your experience event further and study board – for a year, a semester or summer school at exciting worldwide destinations including America, Sweden, Hong Kong and France. Plus, you'll have access to our professional business lounge where you can meet external businesses and partners for advice, mentoring and support, as well as fantastic networking opportunities.

A course giving you the valuable skills and experiences that employers actively look for. It’s our way of putting you – and your career – at the heart of what we do.

Learn more about your course in our subject sessions

On-demand session

Marketing

marketing-subject-session
More to explore
Download your 2022 prospectus Come to an Open Day Accommodation Fees and finance Choose Hull Hull University Business School

Six reasons to study Marketing at Hull

  1. Gain real experience on live business projects
  2. Opt to study abroad or go on placement for a year
  3. 96% graduate employability rating§
  4. Chartered Institute of Marketing accredited
  5. Marketing at Hull is ranked 11th in the UK for learning opportunities†
  6. Study at an AACSB-accredited business school‡
This course is AACSB-accredited This course is accredited by the Chartered Institute of Marketing

What you'll study

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

First year modules

  • Compulsory

    Marketing

    Discover core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. Apply your understanding of these different concepts in a real-life business project.

    Personal and Professional Skills for Contemporary Organisations

    Learn about organisational behaviour and HRM concepts. Areas of focus include individual difference, personal development, people management and leadership.

    Business Environments

    Examine the environments - economic, political, social, legal, cultural - that businesses operate in and explore the impact of their work on these environments.

    Operations, Supply Chain and Business Practices

    Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.

    Accounting and Finance

    Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.

    World Economy

    Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.

Second year modules

  • Compulsory

    Consumer and Business Buyer Behaviour

    Build a deeper understanding of consumer behaviour and learn how to use this information to develop effective marketing plans and communications.

    Integrated Marketing Communications and Branding

    Develop your critical understanding of the role integrated marketing and communications plays in building and sustaining brand identity and equity.

    Marketing Intelligence

    Equip yourself with the ability to selectively analyse marketing data for insight, and to make effective decisions in relation to marketing resources and retaining consumers.

  • Optional

    Contemporary Marketing Management

    Discover the challenges as you evaluate concepts and theories in the context of new trends, strategies and tactics, preparing you for a career in a dynamic, fast-changing industry.

    Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

    Engaging with Entrepreneurial Organisations

    Work with a local small or medium-sized enterprise to solve a problem or produce a plan for the organisation. This hands-on module allows you to apply what you've learned to a real business problem or opportunity.

    Supply Chain Information Management and Big Data

    Discover the role of information management and big data in supply chains. Learn methods for big data, text mining and social media mining analysis.

    Passport Languages

    Learn a new foreign language or improve your existing language. Options include French, German, Spanish, Italian, Japanese and Russian.

    Cross Cultural Management

    Cultural differences often form barriers to understanding and communication in international business. Learn how individuals and organisations manage these differences. 

    European Business

    Enhance your understanding of the EU, both in terms of internal policy and its commercial relations with the rest of the world, including the US and emerging nations.

    Procurement and Supply Management

    Learn how procurement ensures the effective supply of the materials that businesses need. Concepts include managing business relationships, planning operations and problem solving.

    Sustainable Business and Innovation

    Develop insights into the major trends, challenges and innovative concepts relating to business sustainability and corporate responsibility.

    Information Management and Principles of Data Science

    Examine the role of data science in consulting and explore its management dimensions. Learn how to establish a better connection between data and international standards.

    Internet, e-Commerce and Emerging Technologies

    Discover the emerging digital technologies that are affecting the dynamics of e-commerce. You'll learn how to develop a website or mobile app with any coding skills.

    Understanding Entrepreneurship

    Develop an understanding of the factors which contribute to successful entrepreneurship, how entrepreneurship differs around the world, and how governments encourage it.

    Management Systems and Standards for Sustainability

    Take a deep dive into the field of sustainable operations and management systems, standards and certifications for business and product sustainability.

Year abroad modules

Spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons within a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

Placement year modules

Your placement is your opportunity to get some real-world work experience under your belt.

Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.

The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship.   You'll also benefit from the University's Careers and Employability service based in Student Central.   

Final year modules

  • Compulsory

    Services Marketing

    Look at how a focus on delivering exceptional customer experience, and ensuring the organisation is service-centric, can lead to improved results through customer satisfaction and loyalty.

    Digital Marketing and Social Media

    Social media and the internet have transformed marketing. Working with real businesses, you'll develop insights to help you use new concepts and tools in the digital landscape.

    Strategic Marketing Planning and Auditing

    Investigate how organisations use strategic analysis and choice, resource management, strategic implementation, monitoring and control to gain a competitive advantage. 

    International Marketing

    This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape.

    Dissertation or Research Project

    You can choose to complete a dissertation worth 40 credits (across two modules) or a shorter research project at 20 credits (for one module) on a subject relevant to your degree.

  • Optional

    Social and Not-for-Profit Marketing

    We'll introduce you to marketing for not-for-profit organisations with the aim of prompting social change. You'll examine fundraising as a central not-for-profit marketing function. 

    Employee Relations and Engagement

    Explore the strategies adopted by employers to manage their employees. You'll study how potential commonalities and conflicts are understood and managed in the workplace.

    Organisation in the Digital Economy

    The internet and emerging digital technologies present business with all kinds of opportunities and challenges. Here you can explore the new management mindsets needed to address them.

    Managing Your Money – Personal Financial Planning

    Prepare for the financial challenges and opportunities of life after university. You'll cover topics including tax, student loans, credit, debt, pensions, insurance, savings and investments.

    Business Project Management

    Whatever its size, all organisations run projects - study the skills, concepts, tools and techniques to manage them effectively, and learn about the factors affecting project success and failure.

    Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

All modules are subject to availability and this list may change at any time.

How you'll study

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Overall workload

276 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

924 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

Indicative assessment proportions

47%
3%
50%
  • Examination

    Written assessment typically includes exams and multiple choice tests.

  • Practical

    Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

192 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

1,008 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

Indicative assessment proportions

24%
76%
  • Examination

    Written assessment typically includes exams and multiple choice tests.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

1,200 hours

Placement Placement hours typically include time spent on a work placement, studying abroad, or field trips.

Indicative assessment proportions

100%
  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

1,200 hours

Placement Placement hours typically include time spent on a work placement, studying abroad, or field trips.

Indicative assessment proportions

100%
  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

144 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

1,056 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

Indicative assessment proportions

18%
82%
  • Examination

    Written assessment typically includes exams and multiple choice tests.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Emily Brown
Emily Brown BA Business and Marketing

See Emily's journey into Global Product Marketing at Jaguar Land Rover

Watch video
Rebecca Sausby, University of Hull student

Annual Marketing Challenge

Sharpen and develop your skills working on live projects with major brands like Team GB.

See Team GB's Marketing Challenge
marketing

Placement year

Gain real world skills by opting to spend a year on placement in industry - with support from our award-winning careers team.

Entry requirements

Typical offer

  • A level grades BBC

  • BTEC grades DMM

  • Points required 112

Work out your estimated points

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

Points can be from any qualification on the UCAS tariff, but must include at least 80 points from

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

Alternative qualifications

  • IB Diploma: 28 points.
  • Access to HE Diploma: Pass with minimum of 15 credit at distinction and 15 credits at merit.

Worried you don’t quite meet our entry requirements?

We consider experience and qualifications from the UK and worldwide which may not exactly match the combinations above.

But it’s not just about the grades – we’ll look at your whole application. We want to know what makes you tick, and about your previous experience, so make sure that you complete your personal statement.

If you have any questions, our admissions team will be happy to help.

Points can be from any qualification on the UCAS tariff, but must include at least 80 points from

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

Alternative qualifications

  • IB Diploma: 28 points.
  • Access to HE Diploma: Pass with minimum of 15 credit at distinction and 15 credits at merit.

Worried you don’t quite meet our entry requirements?

We consider experience and qualifications from the UK and worldwide which may not exactly match the combinations above.

But it’s not just about the grades – we’ll look at your whole application. We want to know what makes you tick, and about your previous experience, so make sure that you complete your personal statement.

If you have any questions, our admissions team will be happy to help.

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Our teaching staff

Click and drag

Take a tour of the facilities

Marketing students get access to our Management Learning Lab. Start a virtual tour and check out the rest of campus.

Explore the virtual tour

Fees and funding

UK

£9,250 per year*

EU/International

£15,400 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

The fees shown are for 2021 entry. The fees for 2022 have not yet been confirmed and may increase.

UK students can take out a tuition fee loan to cover the cost of their course and a maintenance loan of up to £9,488 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of our website.

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies)
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

An affordable city for students

From bills, to meals, to pints – you’ll find that your money goes a lot further in Hull.

Your future prospects

  • Marketing manager
  • Digital marketing executive
  • Public relations executive
  • Product manager
  • Brand operations executive

With marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.

Some of our previous students have taken up roles at companies including Kelloggs, Siemens, Heinz and Nestlé.

Josh Morablanco has landed a top job at one of the country’s biggest seafood suppliers since graduating. Read his story here.

Open Day at University of Hull

Ready to apply?

You can apply for this course through UCAS. As well as providing your academic qualifications, you’ll be able to showcase your skills, qualities and passion for the subject.

APPLY NOW VIA UCAS HOW TO APPLY
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You might also like

This. Is. Hull.

A place where we stand up to kings, do deals with the world and take a wrecking ball to the slave trade. A place where culture stands out and the phone boxes are a different colour. A place where we're free-thinking, independent and proud of it.

* Winners and runners-up of Chartered Institute of Marketing 'The Pitch' national competition 2016, 2017 and 2018. Staff also awarded Best Student Engagement prize for 2016 and 2017.

† National Student Survey (NSS) 2021, HEIs only.

‡ All Hull University Business School degrees have international accreditation from AACSB, held by fewer than 5% of business programmes worldwide

§ Percentage of students in work or further study within 15 months of graduating: UK domicile full-time first degree leavers, Graduate Outcomes survey for the academic year 2017/18, published by HESA 2020.