Undergraduate

Marketing

Marketing student Eve Lodge looks at brightly coloured post-it notes stuck to a glass wall
A Marketing student makes notes on a notepad
students walking through the Executive Education Suite
students walking together through the Nidd building
Our course is accredited by the Chartered Institute of Marketing and the AACSB, potentially giving you exemptions from some exams and a head start on the competition.
Study the latest concepts and develop the experience you need to become a confident marketing professional with this hands-on degree at the Hull University Business School.
Real businesses and entrepreneurs use our facilities every day, with our Business Lounge offering the perfect place to study, seek inspiration and socialise.
We've invested in our facilities to give you modern and vibrant social and workspaces, all set within the historic Grade II listed buildings that form the heart of our Business School.
Marketing student Eve Lodge looks at brightly coloured post-it notes stuck to a glass wall
A Marketing student makes notes on a notepad
students walking through the Executive Education Suite
students walking together through the Nidd building

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Duration

Mode

  • Standard course
  • With a foundation year
  • With a placement year
  • With a year abroad

Typical offer

What does this mean?

Hull is a marketing professional’s dream. Here, you’ll study the latest marketing concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience.

Our course is also accredited by the Chartered Institute of Marketing and the AACSB. Why does that matter? Because these accreditations also give you significant exemptions from essential exams.

This means a faster route to professional qualifications, because you graduate already part-qualified – and you could start on a higher salary.

  • Ranked 5th the UK

    for Teaching Satisfaction 1

  • Ranked Joint 4th in the UK

    for Careers after 15 months 2

  • Chartered Institute of Marketing

    accredited degree

  • Enhance your CV

    with live business projects

  • AACSB

    accredited Business School

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Course overview
Module options

About this course

Study the latest marketing concepts, trends and practices as part of the Hull University Business School.

Here, we put you – and your career – at the forefront of everything we do.

So not only will you learn the theory and build a strong foundation in the likes of digital marketing, social media, market dynamics, marketing communications and branding, you’ll delve deeper and learn how to balance your own goals against the needs of the environment and society.

Plus, you’ll be hands-on from day one, taking part in projects with real businesses to enhance your skills and develop your experience. Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.

And as we’re accredited by the CIM, you’ll be eligible for student membership and you can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events to develop your CV and stand out from your competitors.

Scheduled study hours and how you’re assessed

You don't do exams at work, so why do them at university? As the birthplace of Authentic Business Learning, we take a different approach and focus on giving you the skills and experience to succeed.

Starting in your first year, you'll take part in live projects with real businesses. These form the basis of assessment alongside assignments, coursework and presentations, so your grades will be based on the tools you'll actually need when you graduate.

Each year, you’ll study modules worth 120 credits. Most modules are 20 credits but some are worth more. In these cases, you’ll study fewer modules. Some modules are compulsory, some are optional, so you can build a course that’s right for you.

Choose your modules

We place flexibility and employability at the heart of our teaching. Why? So you're ready to succeed in the workplace when you graduate. It’s why our undergraduate business courses share the same six compulsory modules in the first year. This gives you a strong foundation of knowledge and the chance to find your passion, ready to select the modules that most interest you in years two and three.

Preparing for Learning in Higher Education

This module is designed to give you the best possible start to your university studies, making sure you have all the essential skills you need to succeed. Through lectures and workshops we will teach you how to write in an academic style, how to find quality sources, how to reference work, culminating in writing up a mini-research project.

Core•20 credits

Introduction to Business

Develop an understanding of a range of contemporary themes facing managers and the range of ethical dilemmas they pose. You will explore the managerial implications of issues like globalisation, international trade, demographic changes and sustainability developments.

Core•20 credits

Research in the Humanities, Social Sciences and Education

This module will equip you with the necessary skills to conduct and analyse research in a specific interest, supported by academics within your subject. You'll navigate through the research process, from identifying an area of interest to presenting their findings to your peers.

Core•20 credits

Group Challenge (Humanities)

Formulate and execute a group led enquiry into texts, cultural artifacts, film, music or dance. You'll explore their topics in groups at supervised workshops and develop questions on the cultural object relates to the living world of human experience, as well as developing your own methods to answer these questions.

Compulsory•20 credits

Foundation in Data Analysis

Develop a strong foundation in data collection and analysis. This module will introduce you to qualitative and quantitative data and how to analyse it; the collection of primary and secondary data; the production of high quality graphics; and report writing.

Compulsory•20 credits

Academic Writing Skills

Developing confidence in expression, oral as well as written, is a key feature of this module, which also aims to familiarise you with submission and assessment procedures in the context of Higher Education. This is a clear building block onto your degree programme and places you at a distinct advantage when you move into the following year.

Compulsory•20 credits

Students who require Foundation Year study will register on the Business Management with Foundation Year programme. Upon successful completion, you can transfer to any of our business school programmes. 
6 Modules

Accounting and Finance

Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.

Compulsory•20 credits

Developing Self & Others

Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice. 

Compulsory•20 credits

Business Ecosystems and Environmental Analysis

Advance your analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems, and apply them to real-world business challenges. 

Compulsory•20 credits

Marketing

Marketing is an exciting, dynamic, and creative environment to work in. It places brands in the consumers' mind and shapes their decisions. Marketing is a critical management function that is essential to business success. This module allows you to work with a real business on a live marketing project based on a real-life challenge. 

Compulsory•20 credits

Operations, Supply Chain and Business Practices

Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.

Compulsory•20 credits

World Economy

Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.

Compulsory•20 credits
6 Modules

Consumer Behaviour & Insights

Explore the contemporary issues in consumer behaviour, and the challenges these may pose marketing managers. Working with an organisation, you'll apply conceptual and theoretical ideas in psychology to analyse, evaluate and improve marketing strategies. 

Compulsory•20 credits

Marketing Data & Analysis

Develop the sought after analytical skills and data literacy to operative in an increasingly data-rich environment. You'll learn how to selectively analyse marketing data for insights and to make effective decisions in relation to marketing resources and retaining customers. 

Compulsory•20 credits

Engaging with Entrepreneurial Organisations

Working in a collaborative team, you'll design and deliver innovative solutions for entrepreneurial companies. This hands-on module allows you to apply what you've learned to a real business problem or opportunity.

Compulsory•20 credits

Integrated Marketing Communications and Branding

Working on a live project, you'll creatively integrate various marketing communications tools (advertising, PR, personal selling, sales promotion, direct marketing) to develop an integrated marketing communications campaign. 

Compulsory•20 credits

Disruptive Marketing Innovations

Gain the skills and knowledge to be the 'disruptors' of the future. The face of business and marketing is changing with rapid digitalisation, creating new opportunities. You'll explore key topics such as big data application, user generated content, AI in marketing, and AR & VR.

Compulsory•20 credits

Procurement and Supply Management

Learn how procurement ensures the effective supply of the materials that businesses need. Addressing negotiation, contracts, expediting, receiving goods and managing capacity, you'll learn core skills that are essential to a broad variety of organisations. 

Optional•20 credits

Understanding Entrepreneurship

Working with a local entrepreneurial firm, you'll get first-hand experience of exploring concepts around entrepreneurship. You'll gain insight into the real-life challenges and how local entrepreneurs overcome/negotiate those issues brining into play their individuality, commitment, and desire to make real change. 

Optional•20 credits

Sustainable Business and Innovation

Develop insights into the major trends, challenges and innovative concepts relating to business sustainability and corporate responsibility.

Optional•20 credits

Summer School

Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

Optional•20 credits
9 Modules

Services Marketing and Customer Experience Management

You'll consider the challenges faced in managing a range of different services and service offerings and gain an understanding in how to manage customer expectations through all their interactions with the organisation as part of a journey. 

Compulsory• credits

International Marketing

This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape.

Compulsory•20 credits

Digital & Social Media Marketing Strategy

Digital and social media marketing are amongst the fastest growing disciplines in business. You'll cover topics like social media, influencer marketing, content marketing, and online advertising. You'll apply your theory working with an organisation on a real-life challenge. 

Compulsory•20 credits

Strategic Marketing Planning and Auditing

Investigate how organisations use strategic analysis and choice, resource management, strategic implementation, monitoring and control to gain a competitive advantage. 

Compulsory•20 credits

Research and Consultancy Skills

On this module, you'll develop a critical understanding of the research process within the field of business and management research. You'll evaluate a range of literature and data needed to solve a specific research problem. 

Optional•20 credits

Summer School

Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

Optional•20 credits

Individual Research Project

Engage in an academic study of a particular topic that is of interest to you over a sustained time, with elements of original work. You'll develop an advanced ability to locate, extract, analyse and interpret data from multiple sources. 

Optional•20 credits

Consultancy Project

Building on the Research and Consultancy Skills module, this project allows you to put the theory into practice. Working in a small team, you'll work on a real-world project for a locally-based business. 

Optional•20 credits

Emerging Markets

Examine the strategic role of emerging markets in the global economy: the opportunities, benefits and risks for organisations operating in and expanding to those markets.

Optional•20 credits

Leadership and Change Management

Consider perspectives on organisational change and analyse change management techniques, including how to manage resistance as well as ethical issues, culture and diversity.

Optional•20 credits
10 Modules

Spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons within a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

Your placement is your opportunity to get some real-world work experience under your belt.

Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.

The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship. You'll also benefit from the University's Careers and Employability service based in Student Central.

This course is accredited by

Playlist

Dr Fiona Walkley

Course Overview 2 mins

Emily Brown: Placement

Student story 3 mins

Business facilities

Course highlight 2 mins

Eve Lodge

Student story 1 min

Entry requirements

What do I need?

When it comes to applying to university, you'll need a certain number of UCAS points. Different qualifications and grades are worth a different amount of points. For this course, you'll need…

Use UCAS's calculator to work out your estimated points

We consider experience and qualifications from the UK and worldwide which may not exactly match the combinations above.

But it's not just about the grades - we'll look at your whole application. We want to know what makes you tick, and about your previous experience, so make sure that you complete your personal statement.

Have questions? Our admissions team will be happy to help.

What do I need?

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

See other English language proficiency qualifications accepted by the University of Hull.

If your English currently does not reach the University’s required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees & funding

How much is it?

Additional costs you may have to pay

Your tuition fees will cover most costs associated with your programme. There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make:

  • Books (you can borrow books on your reading lists from the library, but you may buy your own)
  • Optional field trips
  • Study abroad (incl. travel costs, accommodation, visas, immunisation)
  • Placement costs (incl. travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and computers on campus, but you may want your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel, food and more.

How do I pay for it?

How much is it?

Additional costs you may have to pay

Your tuition fees will cover most costs associated with your programme. There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make:

  • Books (you can borrow books on your reading lists from the library, but you may buy your own)
  • Optional field trips
  • Study abroad (incl. travel costs, accommodation, visas, immunisation)
  • Placement costs (incl. travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and computers on campus, but you may want your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel, food and more.

How do I pay for it?

Our academics

Our Business School is a vibrant community and our staff bring enormous experience and passion to their subjects, offering a dynamic, hands-on approach across the latest topics and a number of different areas of expertise in their research.

See more academics for this subject
Fiona Walkley
Featured academic

Dr Fiona Walkley

Fiona brings senior marketing expertise to the University from a 15-year career in international marketing where she managed several well-known consumer brands. She is also Director of Student Recruitment for our Business School.
Dr Fannie Yeung
Featured academic

Dr Fannie Yeung

Fannie is a lecturer in marketing and business strategy and is also Director of Student Experience at Hull University Business School.

Take a look at our facilities

Business Lounge

Network with entrepreneurs, organisations and partners in our newly enhanced Business Lounge at the heart of campus.

Brynmor Jones Library

One of the most eye-catching pieces of architecture on campus, our library offers great study spaces and some of the best views of the city from the seventh floor observation deck.

Executive Education Suite

This flexible space is located in a Grade II listed building but offers a modern teaching and workspace for our Business Management students.

Allam Lecture Theatre

Located at the heart of our Business School, this is one of the largest lecture theatres on campus and one you’ll use regularly.

See more in our virtual tour
Students sat in The Business Lounge

Look around

Lecturer and students in the Executive Education Suite

Look around

Students sat in The Business Lounge
Brynmor Jones Library Observation Deck
Lecturer and students in the Executive Education Suite
Allam Lecture Theatre
summit media staff sat around a table

Future prospects

With the latest marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.

Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce… The list goes on.

Our careers team will help you learn how to apply for positions and prep for interviews. We also run networking events and digital marketing masterclasses on campus, which could lead to internships and job offers.

Watch

Summit Media
University of Hull Open Day

Your next steps

Like what you’ve seen? Then it’s time to apply.

The standard way to apply for this course is through UCAS. This will give you the chance to showcase your skill, qualities and passion for the subject, as well as providing your academic qualifications.

How to apply

Not ready to apply?

Visit our next Open Day, and see all that Hull has to offer for yourself. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.

Book your place now

You may also be interested in…

Course

BA (Hons) Marketing and Management
Course

BA (Hons) Business Management with Marketing

1. 5th in the UK for Teaching Satisfaction, (Marketing and Public Relations) Guardian 2025

2. Joint 4th for Career after 15 months, Guardian 2025 (Marketing and Public Relations), Guardian 2025

All modules presented on this course page are subject to availability and this list may change at any time.

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