BA Marketing

Study the latest marketing concepts, trends and practices on this award-winning* accredited course.

Key information

Study mode


Course length

3 years

Typical offer

112 points

A Level grades: BBC

UCAS code


Choose an option

Start date

Course overview

Hull is a marketing professional’s dream. Here, as part of the Hull University Business School, you’ll study the latest marketing concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience.

Marketing is one of the fastest growing industries and this course prepares you for a range of careers.

You’ll learn to understand consumer behaviour through marketing intelligence and analytics and how to harness the power digital marketing and social media.

You’ll explore market dynamics, marketing communications and branding while discovering the ‘holistic marketing’ approach: balancing an organisation’s goals against the needs of the environment and society.

Plus, you’ll have even more opportunities than ever before to make connections that will help you in your future career, from our many links with industry, as well as meeting with like-minded entrepreneurs, organisations and corporate partners in our recently enhanced Business Lounge. And you'll have access to the Business School's industry-standard facilities like the Bloomberg and Executive Education suites. Or you could help SMEs with their challenges via our Business Clinic

Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. As part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games.

You’ll also have the opportunity to take part in a placement year to gain valuable work experience - and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony. You’re supported throughout by our friendly tutors and professional staff. Not bad for enhancing the CV.

Our students have also been supported to achieve success in the Chartered Institute of Marketing’s national competition, ‘The Pitch’ (reaching the national finals). As we’re accredited by the Chartered Institute of Marketing (CIM), that means you’ll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events.

All Hull University Business School degrees have international accreditation from AACSB, which is held by fewer than 5% of business programmes worldwide. In Year 1, you’ll take modules that are common across the whole Business School. That gives you a solid base of business knowledge – which employers often look for, as they want a general understanding of business as well as a specialism. It also means you’ll be able to change direction with your degree later in the course, if you want to.

If that’s not enough, you can take your experience event further and study board – for a year, or summer school at exciting worldwide destinations including America, Sweden, Hong Kong and France. Plus, you'll have access to our professional business lounge where you can meet external businesses and partners for advice, mentoring and support, as well as fantastic networking opportunities.

A course giving you the valuable skills and experiences that employers actively look for. It’s our way of putting you – and your career – at the heart of what we do.

Learn more about your course in our subject sessions

On-demand session



Six reasons to study Marketing at Hull

  1. Gain real experience on live business projects
  2. 94.9% graduate employability rating§
  3. Marketing at Hull is ranked 11th in the UK for learning opportunities
  4. Opt to study abroad or go on placement for a year
  5. Chartered Institute of Marketing accredited
  6. Study at an AACSB-accredited business school

What you'll study

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

First year modules

  • Compulsory

    Accounting and Finance

    Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.

    Developing Self & Others

    Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice. 

    Business Ecosystems and Environmental Analysis

    Advance your analytical skills and understanding of macro- and micro- influencing shapers of business enviroments and ecosystems, and apply them to real-world business challenges. 


    Marketing is an exciting, dynamic, and creative environment to work in. It places brands in the consumers' mind and shapes their decisions. Marketing is a critical management function that is essential to business success. This module allows you to work with an organisation on a live marketing project based on a real-life challenge. 

    Operations, Supply Chain and Business Practices

    Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.

    World Economy

    Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.

Second year modules

  • Compulsory

    Consumer Behaviour & Insights

    Explore the contemporary issues in consumer behaviour, and the challenges these may pose marketing managers. Working with an organisation, you'll apply conceptual and theoretical ideas in psychology to analyse, evaluate and improve marketing strategies. 

    Marketing Data & Analysis

    Develop the sought after analytical skills and data literacy to operative in an increasingly data-rich environment. You'll learn how to selectively analyse marketing data for insights and to make effective decisions in relation to marketing resources and retaining customers. 

    Engaging with Entrepreneurial Organisations

    Working in a collaborative team, you'll design and deliver innovative solutions for entrepreneurial companies. This hands-on module allows you to apply what you've learned to a real business problem or opportunity.

    Integrated Marketing Communications and Branding

    Working on a live project, you'll creatively integrate various marketing communications tools (advertising, PR, personal selling, sales promotion, direct marketing) to develop an integrated marketing communications campaign. 

    Disruptive Marketing Innovations

    Gain the skills and knowledge to be the 'disruptors' of the future. The face of business and marketing is changing with rapid digitalisation, creating new opportunities. You'll explore key topics such as big data application, user generated content, AI in marketing, and AR & VR.

  • Optional

    Procurement and Supply Management

    Learn how procurement ensures the effective supply of the materials that businesses need. Addressing negotiation, contracts, expediting, receiving goods and managing capacity, you'll learn core skills that are essential to a broad variety of organisations. 

    Understanding Entrepreneurship

    Working with a local entrepreneurial firm, you'll get first-hand experience of exploring concepts around entrepreneurship. You'll gain insight into the real-life challenges and how local entrepreneurs overcome/negotiate those issues brining into play their individuality, commitment, and desire to make real change. 

    Sustainable Business and Innovation

    Develop insights into the major trends, challenges and innovative concepts relating to business sustainability and corporate responsibility.

    Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

Year abroad modules

Spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons within a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

Placement year modules

Your placement is your opportunity to get some real-world work experience under your belt.

Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.

The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship.   You'll also benefit from the University's Careers and Employability service based in Student Central.   

Final year modules

  • Compulsory

    Services Marketing and Customer Experience Management

    You'll consider the challenges faced in managing a range of different services and service offerings and gain an understanding in how to manage customer expectations through all their ineractions with the organisation as part of a journey. 

    International Marketing

    This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape.

    Digital & Social Media Marketing Strategy

    Digital and social media marketing are amongst the fastest growing disciplines in business. You'll cover topics like social media, influencer marketing, content marketing, and online advertising. You'll apply your theory working with an organisation on a real-life challenge. 

    Strategic Marketing Planning and Auditing

    Investigate how organisations use strategic analysis and choice, resource management, strategic implementation, monitoring and control to gain a competitive advantage. 

  • Optional

    Research and Consultancy Skills

    On this module, you'll develop a critical understanding of the research process within the field of business and management research. You'll evaluate a range of literature and data needed to solve a specific research problem. 

    Cybersecurity for Managers

    Discover the fascinating ways in which companies get cyber-attacked by cybercriminals and how they get compromised from within (e.g. insider threats like malicious employees). You'll explore the management challenges of tackling cybersecurity and the actions that managers can take to increase cybersecurity awareness. 

    Ethical Management for Positive Impact

    The increasing complexity of current and future societal challenges pose new ethical questions and a need for future professional to think 'outside the box' and find more sustainable solutions. You'll be challenged to think critically about such ethical challenges and explore approaches for the planning and design of responses that promote positive societal impact. 

    Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

    Individual Research Project

    Engage in an academic study of a particular topic that is of interest to you over a sustained time, with elements of original work. You'll develop an advanced ability to locate, extract, analyse and interpret data from multiple sources. 

    Consultancy Project

    Building on the Research and Consultancy Skills module, this project allows you to put the theory into practice. Working in a small team, you'll work on a real-world project for a locally-based business. 

    Emerging Markets

    Examine the strategic role of emerging markets in the global economy: the opportunities, benefits and risks for organisations operating in and expanding to those markets.

    Leadership and Change Management

    Consider perspectives on organisational change and analyse change management techniques, including how to manage resistance as well as ethical issues, culture and diversity.

All modules are subject to availability and this list may change at any time.

How you'll study

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Emily Brown
Emily Brown BA Business and Marketing

See Emily's journey into Global Product Marketing at Jaguar Land Rover

Watch video

Entry requirements

Typical offer

  • A level grades BBC

  • BTEC grades DMM

  • Points required 112

Work out your estimated points

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

Points can be from any qualification on the UCAS tariff, but must include at least 80 points from

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

Alternative qualifications

  • IB Diploma: 28 points
  • Pass Access to HE Diploma overall with a minimum of 112 UCAS tariff points

Worried you don’t quite meet our entry requirements?

We consider experience and qualifications from the UK and worldwide which may not exactly match the combinations above.

But it’s not just about the grades – we’ll look at your whole application. We want to know what makes you tick, and about your previous experience, so make sure that you complete your personal statement.

If you have any questions, our admissions team will be happy to help.

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

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Take a tour of the facilities

Marketing students get access to our Management Learning Lab. Start a virtual tour and check out the rest of campus.

Fees and funding


£9,250 per year*


£15,400 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK students can take out a tuition fee loan to cover the cost of their course and a maintenance loan of up to £9,978 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of our website.

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies)
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

An affordable city for students

From bills, to meals, to pints – you’ll find that your money goes a lot further in Hull.

Your future prospects

  • Marketing manager
  • Digital marketing executive
  • Public relations executive
  • Product manager
  • Brand operations executive

With marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.

Some of our previous students have taken up roles at companies including Kelloggs, Siemens, Heinz and Nestlé.

Josh Morablanco has landed a top job at one of the country’s biggest seafood suppliers since graduating. Read his story here.

Open Day at University of Hull

Ready to apply?

You can apply for this course through UCAS. As well as providing your academic qualifications, you’ll be able to showcase your skills, qualities and passion for the subject.

Not ready to apply?

Visit our Open Day

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This. Is. Hull.

A place where we stand up to kings, do deals with the world and take a wrecking ball to the slave trade. A place where culture stands out and the phone boxes are a different colour. A place where we're free-thinking, independent and proud of it.

* Winners and runners-up of Chartered Institute of Marketing 'The Pitch' national competition 2016, 2017 and 2018. Staff also awarded Best Student Engagement prize for 2016 and 2017.

† National Student Survey (NSS) 2021, HEIs only.

‡ All Hull University Business School degrees have international accreditation from AACSB, held by fewer than 5% of business programmes worldwide

§ Percentage of students in work or further study within 15 months of graduating: UK domicile full-time first degree leavers, Graduate Outcomes survey for the academic year 2018/19, published by HESA July 2021.