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Hull is a marketing professional’s dream. Here, you’ll study the latest marketing concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience.
Our course is also accredited by the Chartered Institute of Marketing and the AACSB. Why does that matter? Because these accreditations also give you significant exemptions from essential exams.
This means a faster route to professional qualifications, because you graduate already part-qualified – and you could start on a higher salary.
This course is accredited by
About this course
Study the latest marketing concepts, trends and practices as part of Hull University Business School.
Here, we put you – and your career – at the forefront of everything we do.
So not only will you learn the theory and build a strong foundation in the likes of digital marketing, social media, market dynamics, marketing communications and branding, you’ll delve deeper and learn how to balance your own goals against the needs of the environment and society.
Plus, you’ll be hands-on from day one, taking part in projects with real businesses to enhance your skills and develop your experience. Our students have also been supported to achieve success in the Chartered Institute of Marketing (CIM) national competition, The Pitch.
And as we’re accredited by the CIM, you’ll be eligible for student membership and you can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events to develop your CV and stand out from your competitors.
Business as unusual
Module options
Each year, you’ll study modules worth a certain number of credits, and you need 120 credits per year. Most modules are 20 credits – so you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more. In these cases, you’ll study fewer modules - but the number of credits will always add up to 120. Some modules are compulsory, some are optional, so you can build a course that’s right for you.
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Accounting and Finance
Delve into topics such as financing decisions, cost behaviour, cost-volume-profit analysis, absorption costing, variance analysis and budgeting.
compulsory
20 credits
Developing Self & Others
Assessing your human skills and developing good habits is central to your professional development. This module allows you to gain a better understanding of what is needed from the wider business perspective and apply theories of positive habit development in practice.
compulsory
20 credits
Business Ecosystems and Environmental Analysis
Advance your analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems, and apply them to real-world business challenges.
compulsory
20 credits
Marketing
Marketing is an exciting, dynamic, and creative environment to work in. It places brands in the consumers' mind and shapes their decisions. Marketing is a critical management function that is essential to business success. This module allows you to work with a real business on a live marketing project based on a real-life challenge.
compulsory
20 credits
Operations, Supply Chain and Business Practices
Explore how businesses develop their operations management and supply chain practice. You'll learn the techniques to understand, analyse and evaluate the complexities in today's organisations.
compulsory
20 credits
World Economy
Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings and climate change.
compulsory
20 credits
Consumer Behaviour & Insights
Explore the contemporary issues in consumer behaviour, and the challenges these may pose marketing managers. Working with an organisation, you'll apply conceptual and theoretical ideas in psychology to analyse, evaluate and improve marketing strategies.
compulsory
20 credits
Marketing Data & Analysis
Develop the sought after analytical skills and data literacy to operative in an increasingly data-rich environment. You'll learn how to selectively analyse marketing data for insights and to make effective decisions in relation to marketing resources and retaining customers.
compulsory
20 credits
Engaging with Entrepreneurial Organisations
Working in a collaborative team, you'll design and deliver innovative solutions for entrepreneurial companies. This hands-on module allows you to apply what you've learned to a real business problem or opportunity.
compulsory
20 credits
Our facilities
Watchlist
Dr Fiona Walkley
Course overview
2 mins
Business Facilities
Course Highlight
2 mins
Emily Brown: Placement
Student Story
3 mins
Placements and Internships
Course Highlight
1 min
Our academics
Our Business School is a vibrant community and our staff bring enormous experience and passion to their subjects, offering a dynamic, hands-on approach across the latest topics and a number of different areas of expertise in their research.
Dr Fiona Walkley
Head of Subject
Fiona brings senior marketing expertise to the University from a 15-year career in international marketing where she managed several well-known consumer brands. She is also Director of Student Recruitment for our Business School.
Dr Fannie Yeung
Lecturer
Fannie is a lecturer in marketing and business strategy and is also Director of Student Experience at Hull University Business School.
Entry Requirements
Fees & Funding
How much is it?
Future prospects
With the latest marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.
Heinz, Red Bull, Kelloggs, Siemens, Nestlé, Next, Rolls-Royce… The list goes on.
Our careers team will help you learn how to apply for positions and prep for interviews. We also run networking events and digital marketing masterclasses on campus, which could lead to internships and job offers.
Become part of the next generation of futuremakers
Like what you've seen? Then it's time to apply.
The standard way is to apply through UCAS. This will give you the chance to showcase your skills qualities and passion for the subject, as well as providing us with your academic qualifications.
Not ready to apply yet?
Visit our next Open Day, and see all that Hull has to offer for yourself. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.
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All modules on this course page are subject to availability and this list may change at any time.