Study how people think, decide, and lead. Explore motivation, teamwork, and consumer behaviour – and discover how psychology shapes success in business.
Hull’s been teaching Psychology since 1928 - and our Business School holds prestigious AACSB and AMBA accreditations, earned by fewer than 2% of business schools worldwide. Together, they’ll help you understand both the science of the mind and the strategy behind great organisations.
Our experts explore everything from leadership and change management to what drives employee engagement and customer loyalty. Want to understand what makes people – and businesses – thrive? This is where it starts.
95% of students
in work or further study 18 months after graduating
HESA Graduate Outcomes, 2026
This course is accredited by
Placement routes
in Psychology and Business settings
Combined expertise
across two schools
Accredited
by British Psychological Society
AMBA and AACSB
accredited Business School
Benefit from your own supervisor
and study group
About this course
Explore the powerful connection between psychology and business. On this innovative degree, you’ll study how people think, feel, and behave - and how those insights can be applied to management, marketing, leadership, and workplace culture.
You’ll cover the core areas of psychology - including cognition, social behaviour, personality, and research methods - alongside key business topics such as leadership, organisational behaviour, marketing, and human resource management. It’s the perfect choice if you’re interested in how psychology drives success in business, or if you want to build a career that blends people skills with strategic thinking.
Real-world application is built into every stage of the course. You’ll explore how psychological theory translates into effective business practice - from understanding consumer behaviour to improving employee wellbeing and performance. This multidisciplinary approach develops the analytical, communication, and problem-solving skills that employers look for across industries.
You’ll learn from experts in both psychology and business, gaining a unique perspective on how people think, lead, and perform at work. In your final year, you’ll put that knowledge into practice through an independent research project, investigating topics like motivation, leadership, or organisational change to prepare you for your next step in business or postgraduate study.
Understand people, transform business
Foundation year
A foundation year at the University of Hull gives you a solid grounding of knowledge and boosts your academic skills, so you can progress on to your chosen programme with confidence.
The foundation course you enrol on may not be an exact match to your chosen degree, but don’t worry. Our foundation courses combine content from multiple related courses in the same subject area, giving you more flexibility and choice about the degree path you take.
For example, if you apply for a Music Foundation Year, you’ll join our Media Foundation course. So, if you decide to switch - say, from Music to Graphic Design - you can do so without restarting your foundation year.
Module options
Each year, you’ll study modules worth a certain number of credits, and you need 120 credits per year. Most modules are 20 credits – so you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more. In these cases, you’ll study fewer modules - but the number of credits will always add up to 120. Some modules are compulsory, some are optional, so you can build a course that’s right for you.
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Preparing for Learning in Higher Education
This module is designed to give you the best possible start to your university studies, making sure you have all the essential skills you need to succeed. Through lectures and workshops we will teach you how to write in an academic style, how to find quality sources, and how to reference work, culminating in writing up a mini-research project.
core
20 credits
Group Challenge
In a group, you'll formulate questions that can be tested by scientific investigations and take part in weekly workshops with academics.
core
20 credits
Foundation in Data Analysis
Develop a strong foundation in data collection and analysis. This module will introduce you to qualitative and quantitative data and how to analyse it; the collection of primary and secondary data; the production of high-quality graphics; and report writing.
core
20 credits
Introduction to Biological Sciences 1
This module will provide you with the basic biological science knowledge that will enable you to transition successfully into the certificate stage of your chosen programme of studies. You will gain basic knowledge of cell biology, biological molecules, energy processes like respiration, neurobiology and many other topics. Alongside the theoretical knowledge, you will also have the opportunity to learn how to use a microscope and how to collect data in the laboratory, in a specialist sport science facility or using psychological techniques. You will also learn how to present and write about those data professionally. The teaching team for this module consists of lecturers in the disciplines connected to your programmes of study, so there will be a strong connection to your chosen subject area.
compulsory
20 credits
Introduction to Psychology
Module information coming soon.
compulsory
20 credits
Foundation Maths Skills
This module delivers core mathematics skills at level two and three to give a solid basis for future studies. You will study the following topics: manipulation of numerical data and converting between different units of measurement; exponentials and logarithms; and standard form and problems involving ratio, proportion and percentages.
optional
20 credits
Foundation Mathematics 1
This module delivers core mathematics skills to build a solid basis for future studies. You will study the following topics: factors, multiples, indices, fractions and standard form; algebra, linear and quadratic equations; averages and spread; functions, exponentials and logarithms; and right-angled triangles and trigonometry.
optional
20 credits
Foundation Mathematics A
You will study pure mathematics topics, including proof, algebra, trigonometry, differentiation, integration, exponentials, logarithms, sequences and series. The applied topic is probability and statistics.
optional
20 credits
Statistical Thinking in Practice
Develop your research skills further with a focus on how we infer things about the world using data. This module gives you practical experience of research methods.
compulsory
20 credits
How do you get your brand heard? By listening to your audience.
Featured module- compulsory
- 20 credits
How do brands create campaigns that cut through the noise and connect with audiences? This module explores the exciting world of advertising and promotion, where creativity, strategy, and digital innovation come together.
You’ll develop an understanding of integrated marketing communications and learn how tools such as advertising, PR, direct marketing, and sales promotion work together to create consistent and impactful brand messages. You’ll also explore how changing media and digital technology continue to shape the way organisations communicate with consumers.
Through a live project based on a real business challenge, you’ll work collaboratively to develop a creative marketing communications campaign using industry-style approaches and tools.
Think creatively, work on real campaigns, and discover how powerful marketing messages are built.
Our facilities
Watchlist
Dr Michael Lupton
Course overview
2 mins
Why choose Psychology at Hull?
Student Story
2 mins
Business facilities
Course Highlight
2 mins
Degrees that live up to life
Course montage
1 min
Your course in their words
Student Story
2 mins
Where can Psychology take you?
Student Story
13 mins
Degrees that live up to life
Course montage
1 min
Featured academics
The course is jointly taught by experts in both psychology and business. You’ll explore the latest research at the intersection of these fields - from what drives decision-making and leadership to how psychology shapes behaviour and performance in real-world organisations.
Professor Igor Schindler
Professor
Before earning his PhD, Igor worked as a clinical neuropsychologist in the Clinical Neuropsychology Research Group (EKN) in Munich. His main research interests focus on multisensory brain processes supporting our interactions with the environment.
Dr Tom Hoyland
Business Lecturer and MBA Director
The University's MBA Director and previously Head of Marketing, Management & Business Strategy subject group, Tom is active in teaching, research and consultancy. His areas of focus include leadership, personal development and organisational change.
Entry Requirements
How to apply for this course
At Hull, you're a name, not a number. It's not just about the grades - we'll look at your whole application.
If you're not eligible for direct entry to this course, we may recommend a foundation year as an alternative route to studying for a degree.
To discuss your options, send us an enquiry or call us from 8am on Results Day on 01482 466100.
Every year, hundreds of students join the University of Hull through Clearing for all sorts of reasons and go on to achieve great things. Learn more about Clearing.
Qualification types
We accept a wide range of qualifications and combinations of qualifications, including A levels, BTECs and other accepted qualifications.
We don’t just see what you’re like on paper, we see you. All of you. Your achievements, work experience, music and sport qualifications and the projects you’ve been involved in. We want to hear it all.
Fees & Funding
How much is it?
Foundation Year Fee
Future Prospects
Whether you want to understand what drives people at work, help organisations perform better, or use psychological insight to guide business decisions, this course gives you the skills and experience to get there.
You could go on to become a human resources manager, market researcher, data analyst, management consultant, marketing professional, or recruiter. With further postgraduate study, you might train as an occupational psychologist or pursue a research career exploring how psychology shapes business and society.
Many of our graduates continue their journey with further qualifications in psychology or business, or move directly into graduate roles in HR, marketing, data analysis, or consultancy - applying their understanding of people to make a real impact in the world of work.
Become part of the next generation of futuremakers
Like what you've seen? Then it's time to apply.
The standard way is to apply through UCAS. This will give you the chance to showcase your skills qualities and passion for the subject, as well as providing us with your academic qualifications.
Not ready to apply yet?
Visit our next Open Day, and see all that the University of Hull has to offer. Talk to our lecturers about your subject, find out what university is really like from our current students, and take a tour of our beautiful campus and amazing facilities.
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All modules on this course page are subject to availability and this list may change at any time.