Postgraduate Taught

Business Analytics and Artificial Intelligence

Hull University Business School networking in the Business Lounge
DAIM building exterior
Two female students sitting around a table in the Business Lounge and chatting
DAIM student Kuniko Azuma with lecturer
VIPER high performance computing
Learn to turn complex data into strategic insights and drive innovation across industries on this MSc in Business Analytics and Artificial Intelligence.
You’ll find 250 of the highest-spec PCs in this new, state-of-the-art facility where you’ll learn, practice and apply your coding, programming, AI and data science skills.
Our Business School includes a number of exclusive spaces just for you to study, socialise and network with fellow students and future employers.
Through case studies, industry projects, and hands-on data challenges, you'll develop problem-solving skills that are highly valued by employers.
You’ll develop core competencies in data analysis, AI-driven decision-making, and business intelligence, gaining hands-on experience with tools like Python, SQL, Power BI, and AI-enhanced analytics platforms. 
Hull University Business School networking in the Business Lounge
DAIM building exterior
Two female students sitting around a table in the Business Lounge and chatting
DAIM student Kuniko Azuma with lecturer
VIPER high performance computing

This course is subject to full validation, applications will open when the course is validated.

Drive Business Innovation with AI and Data-Driven Insights.

This MSc in Business Analytics and Artificial Intelligence equips you with the expertise to harness analytics and AI for smarter decision-making. Learn to turn complex data into strategic insights and drive innovation across industries.

You'll gain hands-on experience with industry-leading technologies, preparing you for high-impact roles in business analytics, consulting, and strategic decision-making in a rapidly evolving digital economy.

  • Business-first approach

    to AI and Analytics

  • AMBA and AACSB

    accredited Business School

  • Gain hands-on experience

    as part of your course

  • Develop Analytics Expertise

    in high-demand and employability areas

  • Join an exclusive club

    at Hull University Business School

Swipe
Course overview
Module options

About this course

Our Business Analytics and Artificial Intelligence MSc equips you with the expertise to navigate today’s data-driven world and harness AI for strategic decision-making. This programme blends business insight with cutting-edge analytics, preparing you for roles that require both technical know-how and commercial awareness.

You’ll develop core competencies in data analysis, AI-driven decision-making, and business intelligence, gaining hands-on experience with tools like Python, SQL, Power BI, and AI-enhanced analytics platforms. These pathways enable you to apply analytics and AI solutions across diverse business functions, from HR and marketing to operations and supply chain management.

Our practical approach ensures you build a portfolio of real-world experience. Through case studies, industry projects, and hands-on data challenges, you'll develop problem-solving skills that are highly valued by employers. Whether you’re automating processes, optimising business strategies, or uncovering new insights through AI, this programme prepares you to lead in an evolving digital economy.

Choose your modules

For a full Masters degree, you'll study 180 credits over the duration of your course. Some programmes offer a Postgraduate Diploma (PGDip) qualification or a Postgraduate Certificate (PGCert) qualification. For a PGDip, you'll study 120 credits, and for a PGCert, you'll study 60 credits.

Foundations of Business Analytics and AI

This module introduces core concepts of data-driven decision-making, analytics frameworks, and AI applications in business. Students gain hands-on experience with tools like Excel, Python, and cloud platforms, while exploring ethical and legal aspects of data use. With practical skills in data wrangling, exploratory analysis, and analytics platforms, students are equipped to interpret and communicate insights that support real-world business decisions.

Core•20 credits

AI-driven Business Analytics

This module explores the integration of AI tools into business analytics, focusing on decision-making, automation, and ethical considerations. Students gain hands-on experience with AI-enhanced tools like ChatGPT, local LLMs, and cloud-based platforms. Topics include AI-driven analytics workflows, visualisation, data extraction, and compliance. The module prepares students to apply advanced AI techniques in business contexts, enabling smarter, faster, and more strategic decision-making.

Core•20 credits

Decision Making techniques

This module equips students with advanced theoretical and practical skills of decision-making frameworks, tools and techniques. It blends theory with practice through teaching students approaches like optimisation, network analysis, multi-criteria decision-making, and predictive analytics. Students apply quantitative and qualitative methods to real-life business cases using a range of different software, while also exploring financial impacts and strategic frameworks. The module builds strong analytical, problem-solving, and communication skills essential for tackling complex business challenges.

Core•20 credits

Supply Chain Analytics

This module explores how data analytics and digital technologies enhance supply chain performance. Students gain practical skills in big data, descriptive and diagnostic analytics, IoT, digital twins, and database design. Emphasis is placed on modelling, visualizations, cybersecurity, and AI tools to support strategic decision-making. Combining theory with hands-on learning, the module prepares students to manage complex logistics challenges using advanced supply chain analytical techniques.

Core•20 credits

People Analytics

This module explores how digital technologies and people analytics shape modern HRM practices. Students gain skills in data-driven decision-making, evidence-based HR, and the use of digital tools to improve collaboration, recruitment, performance, and organisational insight. With a strong emphasis on ethical practice, diversity, and real-world application, the module prepares future HR professionals to lead effectively in digital and hybrid working environments.

Core•20 credits

Marketing Analytics

This module develops students' ability to analyse and interpret marketing data to support strategic decision-making. Through hands-on experience with tools like Excel and SPSS, students explore market sizing, forecasting, brand evaluation, customer profiling, and predictive analytics. Emphasising ethical practice and global perspectives, the module equips students with critical, technical, and leadership skills to apply marketing analytics across diverse industries and real-world scenarios.

Core•20 credits

Dissertation

This Dissertation gives you the chance to tailor your research project according to your interests gained throughout the taught element of your MSc programme. The dissertation is the pinnacle of the MSc course and allows you to build upon your knowledge gained in the previous taught modules, by carrying out research based on real-world business challenges that will prepare you for the complexities of entering the job market.

Core•60 credits
7 Modules

Our academics

Our staff are a vibrant and talented community with our lecturers boasting international knowledge and experience from all over the world.

Our business school is also a member of the Principles of Responsible Management Education (PRME). So we’ll teach you to be a successful and sustainable leader.

Dr Hanif Malekpoor
Featured academic

Dr Hanif Malekpoor

Hanif received his PhD from the University of East Anglia and immediately started working as an analyst at the Logistics Institute, University of Hull. He has 3 years of working experience as Research Fellow at the University of Greenwich.

Igor Menezes
Featured academic

Dr Igor Menezes

Igor Menezes is a psychometrician, RSS Graduate Statistician, Chartered Psychologist and Associate Fellow of the British Psychological Society, and Senior Lecturer (Associate Professor) in People Analytics at Hull University Business School.

Entry requirements

What do I need?

Typical offer
2:2 in any subject area
Additional entry requirements for this course

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of business and artificial intelligence. However, we do recommend that you have a basic knowledge and understanding of this area.

If you’re an undergraduate student at Hull, you’re guaranteed a fast-track route to this postgraduate degree, as long as you meet the entry requirements.

In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group if application volumes suggest that this blend cannot be achieved.

What do I need?

Typical offer
2:2 in any subject area
Additional entry requirements for this course

The programme is designed for graduates from any discipline with a strong interest in the principles and practices of business and artificial intelligence. However, we do recommend that you have a basic knowledge and understanding of this area.

If you require a student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by the University of Hull.

If your English currently does not reach the University’s required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees & funding

How much is it?

Additional costs you may have to pay

Your tuition fees will cover most costs associated with your programme. There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make:

  • Books (you can borrow books on your reading lists from the library, but you may buy your own)
  • Optional field trips
  • Study abroad (incl. travel costs, accommodation, visas, immunisation)
  • Placement costs (incl. travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PCs on campus, but you may want your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel, food and more.

How do I pay for it?

How much is it?

Additional costs you may have to pay

Your tuition fees will cover most costs associated with your programme. There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make:

  • Books (you can borrow books on your reading lists from the library, but you may buy your own)
  • Optional field trips
  • Study abroad (incl. travel costs, accommodation, visas, immunisation)
  • Placement costs (incl. travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PCs on campus, but you may want your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel, food and more.

How do I pay for it?

Our scholarships

We offer a number of awards, bursaries and scholarships for eligible students. They’re awarded for a variety of reasons including academic achievement and/or to help those on lower incomes.

Scholarships and bursaries are separate to student loans. And the best bit is, you don’t pay a penny back.

Find out more about our scholarships

International Scholarships and Bursaries

We offer a range of scholarships and bursaries for international students.

To find out more and see if you're eligible, please visit the International Scholarships and Bursaries page.

See more Scholarships

We offer a range of scholarships and awards to students at the university to help with their financial load.

To view all of our scholarships and determine whether you're eligible, please visit our Scholarships and Awards page

Take a look at our facilities

Business Lounge

Network with entrepreneurs, organisations and partners in our newly enhanced Business Lounge at the heart of campus.

Brynmor Jones Library

One of the most eye-catching pieces of architecture on campus, our library offers round-the-clock access, over a million books and 400+ open-access PCs.

Supercomputing

You’ll have access to Viper – the highest-spec computer at any university in the North of England.

See more in our virtual tour
HUBS Business Lounge

Look around

VIPER high performance computing
HUBS Business Lounge
Brynmor Jones Library
VIPER high performance computing
business school in the sun

Future prospects

Graduates of this programme are well-equipped for careers in finance, retail, logistics, consulting, healthcare, and technology. With expertise in data science, AI, and business analytics, you’ll be prepared for roles such as AI Business Analyst, Business Intelligence Analyst, or Analytics Consultant.

Whether optimising supply chains, uncovering marketing trends, or enhancing workforce performance, your ability to apply AI-driven insights and ethical data practices will make you a valuable asset in both the public and private sectors.

University of Hull Open Day

Your next steps

Like what you’ve seen? Then it’s time to apply.

Make your application online now, and our admissions team will get back to you as soon as possible to make you an offer.

How to apply

Not ready to apply?

We regularly deliver virtual and on-campus events to help you discover your perfect postgraduate course, whether it’s a subject you already love or something completely different. Our events are an opportunity for you to chat to tutors and current students and find out about the career options a postgraduate degree could lead to.

Discover more

You may also be interested in…

Course

MSc Artificial Intelligence and Data Science
Course

MSc Business Management
Course

MSc Marketing Management
Course

Hull Executive MBA (EMBA)
Course

MSc Accounting and Finance
Course

MSc Financial Management
Course

MSc Digital Marketing and Advertising
Course

MSc Logistics and Supply Chain Management
Course

MSc Artificial Intelligence for Healthcare
Course

MSc Artificial Intelligence for Engineering
Course

MSc Artificial Intelligence for Geospatial Data Analysis

All modules presented on this course page are subject to availability and this list may change at any time.

Top