Torch

Professor Gunjan Saxena

Professor

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School

Summary

Prior to joining Hull in 2004 as a lecturer in tourism management, Professor Saxena worked on a three year (2001-2004) EU-funded research project, SPRITE (Supporting and Promoting Integrated Tourism In Europe's Lagging Rural regions) at Coventry University.

She was part of a team comprising 12 different research centres in six participating countries. These included France, Spain, Ireland, Greece, the Czech Republic and the UK.

The overall aim of the SPRITE project was to analyse and develop the potential for better integrated tourism in the lagging rural regions of Europe.

Recent outputs

View more outputs

Journal Article

Avatar Taxonomy: A New Technological Tool to Enhance the Consumer-Brand Relationships

Elsharnouby, M. H., Jayawardhena, C., & Saxena, G. (in press). Avatar Taxonomy: A New Technological Tool to Enhance the Consumer-Brand Relationships. Management & Sustainability: An Arab Review, https://doi.org/10.1108/MSAR-07-2023-0037

Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage

Zaky, A., Mohamed, H., & Saxena, G. (2022). Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage. European Journal of Marketing, 56(12), 3313-3346. https://doi.org/10.1108/EJM-11-2020-0796

Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage

Zaky, A., Mohamed, H., & Saxena, G. (2022). Conceptualising the panic buying phenomenon during COVID-19 as an affective assemblage. European Journal of Marketing, 56(12), 3313-3346. https://doi.org/10.1108/EJM-11-2020-0796

Role of Sundarbans bagh bidhwa entrepreneurs in tourism

Rajoana, J., & Saxena, G. (2022). Role of Sundarbans bagh bidhwa entrepreneurs in tourism. Annals of Tourism Research, 97, Article 103486. https://doi.org/10.1016/j.annals.2022.103486

Spiritual capital (Adhyatmik Shompatti) – a key driver of community well-being and sustainable tourism in Cox's Bazar, Bangladesh

Saxena, G., Mowla, M. M., & Chowdhury, S. (2020). Spiritual capital (Adhyatmik Shompatti) – a key driver of community well-being and sustainable tourism in Cox’s Bazar, Bangladesh. Journal of Sustainable Tourism, 1-27. https://doi.org/10.1080/09669582.2020.1745216

Lead investigator

Project

Funder

Grant

Started

Status

Project

EC-Asia Research Network on Integration of Global and Local Agri-Food Supply Chains Towards Sustainable Food Security

Funder

EC European Commission

Grant

£157,500.00

Started

1 January 2018

Status

Complete

Co-investigator

Project

Funder

Grant

Started

Status

Project

ECPE PPF: A Decision Support System for tracking, reporting and visualising plastic waste

Funder

EPSRC Engineering & Physical Sciences Research Council

Grant

£40,110.00

Started

1 December 2019

Status

Complete

Postgraduate supervision

Professor Saxena's Masters and doctoral research focused on applying relationship marketing techniques and social networks approach to examine the nature and especially the role that relationship building and collective learning processes play in sustainable tourism development and its provision.

Her current research looks at SMEs, entrepreneurship, women's enterprise, tribal communities and creative and rural tourism marketing. She would welcome doctoral students pursuing these topics to contact her.

Current PhD supervisions

Minh Tran (2017-), Women Entrepreneurs Operating Informal Enterprises in Mekong and Danang, Vietnam.

Shenaz Rungawalla (2016-), A Study on the Impact of Consumption Patterns of Indian Middle Class Women on Identity Construction.

Jakia Rajoana (2015-), Women's Role in Sustainable Rural Tourism Development in Sundarbans, Bangladesh.

David Ross (2014-2017), Creative Tourism In Rural Portugal and its Potential as a Regeneration Tool for Local Heritage.

Md Saif Islam (2016-), Women Workers in the Garment Sector in Bangladesh.

Top