Dr Farrah Arif

Dr Farrah Arif

Senior Lecturer

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School


  • PhD / DPhil (University of Cambridge)


With a distinguished career as a PhD from the University of Cambridge Judge Business School, Senior Lecturer (Associate Professor) at Hull University Business School, Dr. Farrah Arif, is an EDUTECH Commonwealth scholar and a visionary entrepreneur who has helped top national and multinational corporates to drive sustainable growth and profits.

Dr Farrah is also a certified Associate Fellow of the Higher Education Academy (AFHEA), UK. In addition, she also went to Harvard Business School for professional training in Education.

As a certified trainer with credentials from Harvard Business School (HBS), Dr. Farrah remains passionately engaged in the realms of Marketing, Design Thinking & Innovation, Business Transformation and Intrapreneurship.

Dr. Farrah’s distinguished career and extensive academic background are complemented by her innovative and effective training methodology. With a profound commitment to experiential learning, she fosters an engaging and interactive environment in her training sessions. Dr. Farrah firmly believes in the power of practical application, using real-world case studies and hands-on exercises to facilitate deep understanding and skill development among her participants. Through this dynamic training methodology, Dr. Farrah has consistently empowered professionals and organizations to translate knowledge into actionable strategies, fostering sustainable growth and success.

Dr Farrah published research articles and cases in international journals including Journal of Business Research, Human System Management, Journal of Research for Consumers, International Journal of Online Marketing, and Asian Case Research Journal.

Marketing Analytics

Social Media Marketing Management


The Brenda M. Derby Memorial Award


This award was given at the AMA Marketing & Public Policy Conference

Commonwealth Scholarship

2008 - 2012

Received four year scholarship to complete PhD at the University of Cambridge Judge Business School.