Programme Director of Undergraduate Studies, Lecturer in Marketing
Dr. Eleni Zantidou is a Lecturer in Marketing and the Programme Director of Undergraduate Studies. She obtained her PhD in Marketing at the University of Leeds where she received the Tom Lupton Prize for the best doctoral student conference paper in the Faculty of Business. She had her Master's degree in International Marketing Management (Distinction) from the University of Leeds and her undergraduate degree in Education (First Class Honours) from Aristotle University, Greece. Her research interests revolve around business models, innovation, strategic marketing, international marketing and marketing management. Her work has been published in leading international scholarly journals such as Journal of International Business Studies and Industrial Marketing Management and has been presented at various marketing conferences such as the American Marketing Association and European Marketing Academy. She also serves as ad-hoc reviewer for many academic journals. She has extensive research and teaching experience. She is a Member of the Academy of Marketing, and a Fellow of the Higher Education Academy (FHEA). She has held various leadership roles within the Marketing Management Subject Group. She is the Programme Director for the UG BA (Hons) Marketing & BA (Hons) Marketing and Management. She is the module leader of the Disruptive Marketing Innovations, and Digital Marketing & Social media modules.
Eleni is the module leader of Disruptive Marketing Innovations, and Digital Marketing & Social Media modules. She also delivers lectures at the University of Hong Kong, HKU SPACE
Business model innovation and export performance
Najafi-Tavani, Z., Zantidou, E., Leonidou, C. N., & Zeriti, A. (2023). Business model innovation and export performance. Journal of International Business Studies, https://doi.org/10.1057/s41267-023-00645-8
When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility
Yu, C., Ang, D., Najafi-Tavani, Z., & Zantidou, E. (2023). When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility. Industrial marketing management, 113, 88-99. https://doi.org/10.1016/j.indmarman.2023.06.001
business models, innovation, strategic marketing, international marketing, marketing management
business model innovation, innovation, responsible innovation, SMEs, organisational strategy
Tom Lupton Prize
2023
This prize is awarded for the best doctoral student conference paper in the Faculty of Business.
Nomination for Research Excellent Award
PhD Scholarship
2018 - 2022
Marketing Management and Business Strategy
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