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Lecturer in Marketing
Eleni joined the University of Hull as a Lecturer of Marketing in April 2022. Her research interests revolve around business models, innovation, strategic marketing, international marketing and digital marketing.
Eleni is heavily involved in international marketing research networks. She has participated and presented her work in various research seminars, and global conferences organised by worldwide organisations like the American Marketing Association.
Business model innovation and export performance
Najafi-Tavani, Z., Zantidou, E., Leonidou, C. N., & Zeriti, A. (2023). Business model innovation and export performance. Journal of International Business Studies, https://doi.org/10.1057/s41267-023-00645-8
When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility
Yu, C., Ang, D., Najafi-Tavani, Z., & Zantidou, E. (2023). When challenges hinder: An investigation of buyer-imposed stressors on supplier flexibility. Industrial marketing management, 113, 88-99. https://doi.org/10.1016/j.indmarman.2023.06.001
strategic marketing, innovation, international marketing, digital marketing
Tom Lupton Prize
2023
This prize is awarded for the best doctoral student conference paper in the Faculty of Business.
Nomination for Research Excellent Award
PhD Scholarship
2018 - 2022
Marketing Management and Business Strategy
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