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Miss Eleni Zantidou

Lecturer in Marketing

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School


  • BSc
  • MSc (University of Leeds)
  • PhD (University of Leeds)


Eleni joined the University of Hull as a Lecturer of Marketing in April 2022. Her research interests revolve around business models, innovation, strategic marketing, international marketing and digital marketing.

Eleni is heavily involved in international marketing research networks. She has participated and presented her work in various research seminars, and global conferences organised by worldwide organisations like the American Marketing Association.

Research interests

strategic marketing, innovation, international marketing, digital marketing