BA vs BSc Marketing: what’s the difference?
Both BA and BSc Marketing degrees prepare you for roles across advertising, digital marketing, brand management, and communications. But their academic approach differs.
BA Marketing
A BA leans towards the creative, strategic, and behavioural side of marketing. It usually covers:
- Brand strategy and identity
- Advertising and creative communication
- Consumer psychology and behaviour
- Digital content, social media, and storytelling
- Campaign planning and management
BSc Marketing
A BSc takes a more analytical and data-driven approach. It often includes:
- Marketing analytics and performance measurement
- Data modelling and quantitative research
- Consumer insights and market segmentation
- Digital optimisation and experimentation
- Research methods and statistical analysis
Why Hull offers a BA in Marketing
At the University of Hull, our Marketing degree is a Bachelor of Arts because it prioritises the human, creative, and strategic aspects of the discipline. You’ll explore:
- How brands communicate and build relationships
- How consumers think, feel, and behave
- How storytelling, design, and digital content shape brand identities
- How organisations plan, deliver, and evaluate campaigns
- The role marketing plays in culture, society, and business
This BA approach allows you to develop a powerful blend of creativity and professional insight. Supported by hands-on projects, placements, industry tools, and opportunities to build a strong portfolio.
You’ll graduate with the knowledge, practical experience, and confidence to make an impact across digital marketing, branding, social media, analytics, PR, advertising, and beyond.
Choosing the right path for you
Inspired by creativity, communication, consumer insight, and brand strategy? A BA Marketing degree is likely the best fit.
Lean more towards data and performance measurement? A BSc may be better suited to you.
At Hull, the BA in Marketing offers the perfect balance of creativity and strategic understanding. Equipping you with the skills to thrive in today’s fast-paced digital landscape.
