How social media fits into a marketing degree
Social media plays a key role in modern marketing. Degree programmes reflect this by integrating it across multiple areas of study. You’ll learn how to create engaging content, and plan and manage campaigns. As well as analyse performance and apply your knowledge in practical projects. So, you’ll graduate with both the creative and strategic skills you need to deliver effective social media marketing in real-world settings.
Social media at the University of Hull
Hull’s Marketing degree embeds social media throughout. But the third-year Digital and Social Media Marketing Strategy module takes it to the next level. You’ll specialise in:
- Strategic campaign planning
- Platform-specific tactics and influencer marketing
- Paid vs organic strategy
- Digital branding and analytics
By the end, you’ll graduate with practical, employer-ready skills that make your CV stand out.
Why social media skills matter
In today’s digital-first world, social media is one of the most powerful tools for reaching and engaging audiences. Businesses, brands, and organisations rely on social media professionals to build visibility, drive campaigns, and connect with customers in meaningful ways. Developing these skills during your degree gives you a competitive edge,. Making you ready for roles where creativity, strategy, and data-driven decision-making all come together to deliver real results.
Social media expertise opens doors to roles like:
- Social Media Manager
- Digital Marketing Executive
- Content Creator
- Influencer Marketing Coordinator
…and many more.
Want to explore what other roles you can go into with a marketing degree? Find out more in our 'What can I do with a marketing degree' FAQ.
