Dr Yvonne Moogan

Dr Yvonne Moogan

Director of HUBS (Hull University Business School)

Faculty and Department

  • Faculty of Business, Law and Politics
  • Hull University Business School


  • BSc (University of Hull)
  • PGCert (University of Manchester)
  • MSc (University of Salford)
  • PhD / DPhil (Manchester Metropolitan University)



Yvonne Moogan is currently Director of Hull University Business School. She joined HUBS on 1st February 2021. During her first year she has gained the re-accreditation of AACSB, acquired Small Business Charter and will be hosting the prestigious PRME conference in late June 2022.

However, prior to joining Hull University in 2021 she was Associate Professor of Online Business Education and Director of Apprenticeship programmes in the University of Leeds (four years). Before entering Leeds University Business School in 2017, she was Director of MBA and Executive programmes at Salford Business School (for 3 years), Associate Dean for Research in the private sector of Kaplan Financial (for 4.5 years) and Director of PG programmes at Liverpool John Moores (for 12 years). She has also worked in the Further Education sector at several colleges (three) over a period of 6 years. Hence she has experience of working in post 1992 institutions, red-brick universities, a private university and a Russell Group university.

Via her voluntary work with dis-advantaged pupils she enters local schools and colleges supporting the out-reach programme of WP which is one of her areas of research as well as a personal passion. She has been a WP Ambassador since 1999 and has regularly initiated new WP incentives for Year 9 to Year 13 pupils (at Liverpool John Moores , Kaplan and currently Hull).

Her other research areas are internationalisation strategies of Higher Education as well as teaching strategies to students on vocational (apprenticeship programmes) and academic programmes with a particular focus on international post graduate students.

She currently has 11 peer reviewed articles and 2 peer reviewed book chapters to date, as well as sitting on numerous editorial boards.

Research interests

Statement Concerning Presentation of Papers at Conferences (last 10 years only):

2020 (Louisa Hill & Yvonne Moogan) The Future of Internationalisation at Home – Supporting Academics in Developing Inclusive Teaching Practices for International Students- conference of Inclusivity in Education Institutions at Swansea University (UKCISA)

2019 (September) Pecha Kucha delivered at Newcastle University- “How to use Innovation in On-line delivery of Apprenticeship programmes” – RAISE Conference: Exploring the impact of student engagement

2019 (July) Paper presented at Leeds University – PRME- Sustainability within Learning- “How to create an innovative assessment strategy by linking technology, enterprise and reflective learning in order to maximise the student experience in a sustainable way”.

2019 (June) Paper presented at Edge Hill University – “How technology can support the induction process of a level seven apprentice”- SOLSTICE (Centre for Teaching & Learning)

2019 (June) Paper presented at Sheffield Hallam University- “How a level 7 apprenticeship programme sits in Executive Education”- Chartered Association of Business Schools, Executive Education symposium

2019 (May) Paper presented at CABS in Manchester- “Using innovation to support international students- the role of technology and longitudinal induction courses” – Chartered Association of Business Schools (CABS) – Learning, Teaching & Student Experience

2019 (April) Paper presented at Durham University- “Setting up a level seven apprenticeship programme using digital technologies across two faculties”

2019 (January) Paper presented in Birmingham- “How technology can be used in delivering level 7 apprenticeship programmes”- Advance HE STEM Conference 2019, Delivering Next Generation Higher Education in STEM, Birmingham, UK. Higher Education Academy conference

2018 (June) Paper presented at Aston University to the Chartered Association of Business Schools apprenticeship training conference- “The challenging journey of setting up a level 7 apprenticeship programme”

2018 (January) Paper presented at Leeds University- ‘Digifest- the On-line digital teaching conference’- “How to write on-line modules and construct on-line programmes”

2017 (October 2017) Paper presented at Durham University- “Study skills and on-line challenges at PG level”- Seminar series to programme managers and senior management in the Business School

2016 (December) Paper presented at Durham University- “The pitfalls of delivering on-line programmes”- Seminar series to academic tutors in the Business School

2010 (November) Paper presented at Manchester Metropolitan University - (BMAF: The Higher Education Academy) SIG workshop on “Delivering to International Students”

2010 (June) Paper presented at Bournemouth University- (BMAF: The Higher Education Academy) SIG workshop on “Internationally Mobile Students- the transition period- how to create an even level playing field”

2010 (May) Paper presented at The London SoTL 8th International Conference at The Royal College of Obstetricians and Gynaecologists, Regent’s Park, London. “Teaching tertiary internationally mobile students in the UK- course design and delivery considerations”

2010 (January) Paper presented at Liverpool Business School- (CPD workshop) “Are Internationally Mobile Students Dis-advantaged ?”

Statement Concerning Research:

(2012 to present day)- Internationalisation of Higher Education and the teaching strategies with on-line pedagogy used in the class-room at PG level.

(2007 to 2012)- analysis of Home students and International students performance on the MBA programme at Liverpool Business School during the last ten years (Student Experience, Assessments, Longitudinal Induction, Delivery Methods, Diversity Issues)

1999 to 2003)- An analysis of the awareness of pupil perception of Higher Education (Merseyside Widening Participation Scheme)- see publication list.

Current Areas of Research Interest are:

Diversity in the classroom, Internationalisation of students, Decision-Making and Choice Analysis of potential students of Higher Education and Internationalisation strategies of UK Universities. In addition, I am interested in the recruitment of students and the manner in which universities are marketed, as well as teaching and learning strategies with post graduate students particularly international students. My specialist skills are in the areas of: reflective practice, masterly classes and student assessment with feedback strategies, focusing on post graduate student cohorts.


Moogan, Yvonne (2020) Leadership & Management in Education, Chapter 16 Leadership Strategies (Edited by Janet Lord in Studying Education- an introduction to the study and exploration of education – Learning Matters SAGE- ISBN: 978-1526490483)

Moogan, Yvonne (2020) An Investigation into International PG (MBA) Students Decision-Making Process, Journal of Further and Higher Education, Volume 44 (1-2), pp.83-99

Warwick, Philip & Moogan, Yvonne (2013) A Comparative study of perceptions of Internationalisation Strategies in UK Universities, COMPARE, Volume 43 (1), pp.102-123

Kelly, Phil & Moogan, Yvonne J. (2012) Culture Shock and HE Performance: implications for teaching, Higher Education Quarterly, Volume 66 (1), pp.24-46

Moogan, Yvonne, J. (2012) The Student Decision-Making Process- GMT research (HECSU) Graduate Prospects- Autumn

Moogan, Yvonne J. (2011) Can a HEI’s marketing strategy improve the student-institution match ? International Journal of Education Management, Volume 25 (6 & 7), pp.570-589

Warwick, Philip & Moogan, Yvonne (2011) Internationalisation Strategy in UK Universities- what works ? Working Paper on University of York’s website (July 2011)

Moogan, Yvonne J. (2010) An analysis of school pupils’ (with low SES) perceptions of university, regarding programmes of study, Journal of Educational Studies, Volume 37 (1), pp.1-14

Moogan, Yvonne J. (2008) Decision-making of students, chapter 11 (Edited by Adrian Sargeant and Walter Wymer) in The Routledge Companion to Non-profit Marketing, Routledge Publisher, ISBN: 0415417279

Moogan, Yvonne J. (2003) “Attitudes of Pre-application Students Towards University Programme Features and Delivery Methods”, The Report of the LJM University team of the Aim Higher WP Greater Merseyside Project as funded by HEFCE- ISBN: 0-9544597-0-9- February, pp.26-30

Moogan, Yvonne J. & Steve Baron (2003) “An Analysis of Student Characteristics within the Student Decision-Making Process”, Journal of Further and Higher Education, Volume 27 (3) pp.271-287

Moogan, Yvonne J. Steve Baron & Steve Bainbridge (2001) “Timings and Tradeoffs in the Marketing of Higher Education Courses: a conjoint analysis approach”, Marketing Intelligence and Planning, Volume 19 (2/3) pp.179-187

Moogan, Yvonne J. Steve Baron & Kim Harris (1999) “Decision-Making Behaviour of Potential Higher Education Students”, Journal of Higher Education Quarterly, Volume 53 (3) pp.211-228

Postgraduate supervision

I am currently supervising three PhD students (one at Hull University, one at Sheffield University and one at Leeds University).

However, I have supervised to completion the following research students which demonstrates my areas of interests; -

Statement on PhD Supervision Completions:

2014- 2019 – Director of Studies for PhD student (Imran Maqbool Khan) in Salford Business School- successfully submitted in September 2019

2015- 2018 – Second Supervisor for PhD student (Temi Akenroye) in Salford Business School- successfully submitted in March 2019

2014- 2018 - Director of Studies for PhD student (Abdullah Akareem) in Salford Business School- successfully submitted in March 2018

2013- 2015 – Second supervisor for PhD student (Alsharif Shuruq) in Salford Business School- successfully submitted in December 2015

2008- 2013 Director of Studies for PhD student (Ruth Mackrell- full time student) in the Isle of Man International Business School- successfully submitted in September 2013

2009- 2012 Second Supervisor for PhD student (Anthony Davies- part time student) in the Faculty of Business and Law of LJMU- successfully submitted in September 2011

2005-2010 Third supervisor for a Professional Doctorate in Education student, (Deborah Pownall- part time student) in the Faculty of Education, Community and Leisure of LJMU- successfully submitted in July 2010

Membership/Fellowship of professional body

Principal Fellow of the HEA


UKAT- Senior Advisor


Senior Fellow - HEA