“Working on live business projects with big brands in my undergraduate and postgraduate degrees was a highlight. They gave me the chance to be creative and plan a marketing strategy from start to finish. I worked on projects for Young’s Seafood, Warner’s Distillery, the Royal Philharmonic Orchestra, local companies like Hull BID and William’s Den and North Yorkshire-based charity Rural Arts. The projects allowed us to apply theory to real-life businesses scenarios. Really unique opportunities.