Dr Nilanthi Ratnayake

Lecturer in Marketing

Faculty of Business, Law and Politics

Hull University Business School

n.ratnayake@hull.ac.uk

01482 463208

Programme Director - UG Marketing Programmes / UG Business and Management

I am a lecturer in marketing at Hull University Business School, and lectures marketing related subjects at undergraduate and postgraduate level. My research interest includes consumption memories and brand relationships, neuromarketing and ethical consumption. So far my research work has appeared in world leading journals and in prestigious academic conferences in Europe and USA. I have won multiple awards including the AMRC prestigious award, best paper award in track at the Academy of Marketing, best paper presentation award at the Coventry University research symposium.  

Research

Research Interests

Consumption memories and brand relationships

Neuromarketing

Ethical consumption

Teaching

Modules list

Consumer Behaviour

Marketing Communications

Research Methods

Marketing

Strategic Marketing Planning

Research PhDs

I welcome applications in consumption memories, brand relationships, neuromarketing and ethical consumption. 

Completed PhDs

Algahtani, A. M. (2016). ‘Consumer motivations for social media usage and its impact on customers’ trust and long-term relationships’ PhD Thesis. University of Hull.

Teaching awards and accolades

1. Fellow of the Higher Education Academy.

2. Postgraduate Certificate of Teaching and Learning in Higher Education, Higher Education Academy, UK.

3. Staff Educational Development Association (SEDA) accreditation as a certified teacher in Higher Education, UK.

Professional highlights

Academic qualifications

PhD in Marketing (Consumer Psychology)

MA Marketing

M Sc Management

B Sc Marketing (Hons)

Professional highlights

*Prestigious AMRC award, Academy of Marketing

*Best paper award, Special session on Neuromarketing at the Academy of Marketing Conference

*Best paper presentation award, Coventry University, Business Environment and Society Research Symposium.

*PhD studentship award by the Faculty of Business, Environment and Society, Coventry University.

*Commonwealth Scholarship award (Nottingham) for master’s degree, Nottingham University Business School.