Giles Hindle

Dr Giles Anthony Hindle

Senior Lecturer and Programme Director for MSc Business Analytics

Faculty of Business, Law and Politics

+44 (0) 1482 463457

Dr Giles Hindle is a senior lecturer at Hull University Business School and an associate fellow at Warwick Business School.

Previous posts include Assistant Professor at Warwick Business School, Associate Director of HCS Ltd, Senior Consultant for Tribal Consulting plc and Business Consultant for Lancaster University’s Institute for Entrepreneurship and Enterprise Development.



Research Interests

  • The role of analytics and data science within organisations and consulting firms
  • Strategic thinking, business modelling and innovation
  • Soft systems methodology and other problem structuring methods

Research groups

  • Currently researching within an Action Research framework which involves participation in real-world projects in order to develop improved methodology.
  • Recent projects have focused on service innovation and executive coaching for organisations such as Network Rail, the National Public Health Service of Wales, the Department for Transport and the Food Standards Agency.
  • Extensive experience in spatial modelling and the development of an approach named Simplified Modelling of Spatial Systems (SMOSS) through projects for PricewaterhouseCoopers, Secta Health Group and Tribal Consulting plc.


Hindle, G. A. (2011). 'Soft systems methodology and service innovation'. In Case Studies in Service Innovation. Macaula, M. (Ed.), (pp. 75-81). New York: Springer Science and Business Media. 978-1-4614-1971-6

Hindle GA and Vidgen R (2017). 'Developing a business analytics methodology: a case study in the foodbank sector', European Journal of Operational Research.

Hindle GA, Hindle AJ and Hindle A (2014). 'Challenging Official Estimates of Carbon Dioxide Emissions and Fuel Economy for Passenger Cars in the UK', OR Insight.

Hindle AJ, Hindle GA and Hindle A (2013). 'Modelling Geographical Episode Flows and Hospital Catchment Populations: A Case Study in Northern Ireland'. Health Systems, 2(1), 53-60.

Hindle GA (2011). 'Teaching Soft Systems Methodology and a Blueprint for a Module', INFORMS Transactions on Education, 12(1), 31-40.



Programmes taught on (2019)

Modules list

  • Marketing Analytics
  • Analytic Consulting
  • Systemic Management
  • Research Methods
  • Strategic Management

Research PhDs

Dr Hindle welcomes applications in

  • Data Science
  • Business Analytics
  • Business Modelling
  • Soft Systems Thinking
  • Operational Research


Professional highlights

Academic qualifications

  • BSc Hons, Lancaster
  • MSc, with distinction, Lancaster (1995)
  • PhD, Lincoln (2003)

External roles

Conducted consultancy and research projects for a wide range of organisations including

  • Network Rail
  • Northern Hi-Tec Ltd
  • Tornado Wire Ltd,
  • NHS Scottish Executive
  • County Councils Network
  • Secta Health Group
  • Countryside Agency
  • Department for Transport
  • DHSSPS in Northern Ireland
  • Business Link

Member of the Operational Research Society and the UK Systems Society, and Chair of the Operational Research Society’s Special Interest Group in Problem Structuring Methods.