Rose’s winning concept consisted of an Olympic themed app, offering athletics advice, tips and hacks for all levels of skill.
For example, keen sprinters looking to minimise their 100m sprint times could seek advice from top athletes, in which they give detailed expertise on the techniques they use to get off the line quickly. At the other end of the scale, for those with a more casual approach to running, a simple walkthrough of the benefits of running from a professional might prove the catalyst for a more focused and committed approach.
Ed said: “What really impressed us about Rose’s concept was its potential longevity – an app like that could exist for Team GB fans for many years to come, keeping engagement levels high with their favourite athletes.”
Rose said: “I felt that if people wanted advice about sports and athletics, then where better to get it from than the top professionals.
“The Olympic Games continuously inspire more and more people to become involved with sport, and hopefully by receiving expert advice through this app, it would enable them to feel more like the sporting heroes they adore.”
Dr Fannie Yeung, Lecturer in Marketing at the University of Hull, kept in close contact with the students who took part in the challenge, and was delighted with the creativity and commitment shown by all the students involved.
Dr Yeung said: “Working with Team GB has been an incredible opportunity for our students. The creativity that each of them has shown in their concepts is a testament to the hard work they have put in throughout this challenge.
“They had to adapt how they work in challenging times, but this process has given them a solid foundation of marketing skills that they can take forwards with them into their future careers.