Marketing research degrees
The length of programme registration will be longer as it includes the maximum writing-up phase. See further details on how research degrees are structured at Hull and thesis submission expectations.
Join our PhD in Marketing at the Hull University Business School and use advanced research tools to find the answers to complex business and marketing problems facing the world today.
About our Marketing research degrees
The Hull University Business School provides an inspirational environment for researchers on PhD pathways.
Our dynamic team of research-oriented academics have expertise in a number of key areas within marketing including: electronic and mobile marketing; social media; services marketing including service evaluation; ethical, social, non-profit and political marketing; SMEs and business to business (B2B) marketing; brand management and internal branding; corporate social responsibility; relationship marketing; advertising and social media.
Our PhD requires a student to complete the equivalent of 540 credits of research, including both research specialist modules and research thesis preparation.
You'll be closely supported and given opportunities to travel and attend conferences, and on campus facilities are excellent. PhD candidates have exclusive access to the Postgraduate Lounge in the Brynmor Jones Library, and all our postgraduate students can make use of facilities in the University's Graduate School.
The Business School, meanwhile, has a dedicated work room with cutting-edge facilities.
Research topics
Our dynamic team of research-oriented individuals have expertise in a number of key areas within marketing. With a strong focus on applied research that impacts both academic and practitioner areas, our guiding vision is to conduct research that advances knowledge and thinking in the marketing discipline.
Key themes within the Marketing research group include;
- Electronic and mobile marketing, and social media
- Services marketing including service evaluation
- Ethical, social, non-profit and political marketing
- SMEs and B2B marketing
- Brand management and internal branding
- Corporate social responsibility
- Relationship marketing
- Advertising & social media
Our experts welcome applications for postgraduate research across a broad range of topics. Please contact us for help with being matched up with a potential supervisor.
The Postgraduate Training Scheme
It is now widely recognised by employers, professional bodies and research funding agencies that specialist expertise alone is not sufficient preparation either for research or a subsequent career. With this in mind, we require all our postgraduate research students to follow a research training programme relating both to their particular field of study and to generic skills; for example, information technology and communication skills.
Programme structure
PhD structure
| Full time | Part time |
|---|---|
| 3 years of research, with up to 12 months writing up if required | 6 years of research, with up to 24 months of writing up if required |
Writing up and thesis submission
A standard full-time PhD programme comprised three years of research plus up to 12 months of thesis finalisation (also referred to as “writing-up”). Part-time is six years plus up to 24 months thesis finalisation if needed.
For full-time students, the thesis finalisation phase should take three months but may be extended to one year without further paperwork. For part-time students, thesis finalisation should take six months, but may be extended to two years without further paperwork. The maximum thesis finalisation period is included in your overall programme length, which means that international PGRs will not need to apply for an additional visa to cover this phase.
If you need to move into the thesis finalisation period of your research degree, you must enrol for this phase and you will be liable to pay a continuation fee.
Thesis submission timelines
It is expected that you will submit your thesis within the timeframes outlined below:
Doctoral degrees
- Submission by 3 years and 3 months full-time.
- Submission by 6 years and 6 months for part-time.
Entry Requirements
What do I need?
You should normally have, or expect to obtain, at least a 2:1 Honours degree, or international equivalent, in a related discipline appropriate to your intended research.
Contacting your prospective supervisor before you submit your application is not essential but may be helpful.
Typical offer
2:1 in a relevant subject area
Fees & Funding
How much is it?
Ready to get started?
Like what you’ve seen? Then it’s time to apply.
Make your application online now, and our admissions team will get back to you as soon as possible to make you an offer.
Got questions? We've got answers.
We’ve time for you anytime. Call or email our postgraduate admissions team today, and we'll be happy to help you.
International student? Please use the link below to get in touch with our international team for answers and advice.