Dr Wasim Ahmed

Dr. Wasim Ahmed is a Senior Lecturer (Associate Professor) in Marketing, bringing work experience from previous marketing roles and a consultancy he ran for SMEs during his doctoral studies.

He has previously worked at the University of Sheffield, Newcastle University, the University of Stirling and Northumbria University. He has also completed an internship at Manchester United FC, producing an in-depth research report and social listening. He holds a certificate in AI and machine learning from the University of Oxford.

Dr. Ahmed is not tied to a single discipline in the traditional sense and is an interdisciplinary researcher bridging health, information, and management sciences through computational and social research methods. He has published in 38 different peer-reviewed journals across a range of disciplines, making meaningful contributions, which include:

*Information Science and Information Systems

*Management Science & Operations Research

*Public Health & Medical Informatics

*Communication & Media Studies

*Social Sciences (including Political Science, Education, and Sport Management)

*Computational Social Science (as a methodological identity)

Dr. Ahmed has authored over 50 peer-reviewed academic journal articles, many of which are ranked as Q1 in the SCImago Journal Rankings and have received international media attention. Dr. Ahmed's work also appears in journals ranked at the 3 and 4-star level by the Academic Journal Guide (ABS), as well as journals ranked as 'A' and 'A*' on the ABDC Journal Quality List.

Dr. Ahmed's 2020 study investigating the conspiracy linking 5G and COVID-19 has been particularly impactful, with an Altmetric score of over 700, including over 950 citations.

Dr. Ahmed has also travelled the world and delivered over 100+ invited talks across industry, government and academia for organisations such as the World Health Organisation (WHO), the Department For Work and Pensions (DWP), the Office of Communications (Ofcom), Edinburgh Science Festival, the British Broadcasting Cooperation (BBC), the South African Broadcasting Cooperation (SABC), and the European Organization for Nuclear Research (CERN).

Dr. Ahmed has secured internal funding for PhD supervision and has successfully guided multiple PhD students to submission & completion. He is a seasoned external PhD examiner with research examination experience across various institutions. He has supervised post-doctoral work.

Dr. Ahmed has helped plan and deliver on Executive Education programmes, supporting significant income generation activities across a range of programmes. He has also developed bids for various projects between £200k and £1.5 million from a variety of funders.

Dr. Ahmed has multiple media appearances across print, broadcast, and TV news shows.

A selection of these can be found below:

The Football News show (BBC) appearance:

https://www.youtube.com/watch?v=Qyv1w-MMRLg&feature=emb_title

BBC World News Live TV Interview:

https://youtu.be/3cQiSeoUvwk

Sports Day on BBC News:

https://youtu.be/ghh4z3nNNpg

Discovery+ Documentary on Social Media Influencers:

https://youtu.be/X5v8-jUZBNo

South African Broadcasting Corporation (SABC) Live TV Interview:

https://youtu.be/f1axh85S6TU

Lotus FM live radio interview:

https://www.youtube.com/watch?v=xIaCaxVsAsk

BBC Radio Newcastle Live:

https://www.youtube.com/watch?v=DJ-5cJhyYbQ&t=1s

Metro Radio:

https://www.youtube.com/watch?v=1gSa1Z0BnwE

Dr Ahmed's talk to the World Health Organisation can also be found here: https://youtu.be/pHxV27H_9ps

Dr. Ahmed holds a PhD, Msc and BA (Hons) from the University of Sheffield. He also holds an iPRO Certificate for IT Practitioners which involved completing a work placement at Sheffield Hallam University.

Dr. Ahmed has also been featured in articles by Reuters and Business Insider and has delivered invited talks to the Financial Conduct Authority (FCA) related to social media research methods.

Dr Ahmed's Google Scholar profile can be accessed here:

https://scholar.google.com/citations?user=JduIcrAAAAAJ&hl=en

Dr. Ahmed is always open to collaborate, feel free to get in touch.