Dr Sara Dalir

Sara’s research focuses on entrepreneurship, artificial intelligence (AI) and responsible innovation. Her work examines how organisations and entrepreneurial ventures respond to technological and market change, develop capabilities, and use innovation to create competitive and wider societal value. She has particular expertise in quantitative and computational methods, including Agent-Based Modelling and Simulation (ABMS).

Sara has published in international peer-reviewed journals including Information Systems Frontiers, International Journal of Contemporary Hospitality Management, Cross Cultural & Strategic Management and Tourism Economics. Her recent research explores AI-enabled strategies, business seasonality, responsible innovation and entrepreneurial competition in emerging technology markets.

Alongside her research, Sara leads Entrepreneurship modules across undergraduate and MBA programmes. Her teaching emphasises experiential learning, practitioner engagement and the application of academic theory to real-world business challenges.