Lecturer in Entrepreneurship
Prior to joining Hull University Business School, Dr. Dalir held academic positions at Sheffield Hallam University and Oxford Brookes University. Over the past few years, she has actively engaged in interdisciplinary research to address complex issues, aiming to develop impactful and innovative solutions. Her recent research endeavours have focused on evaluating the effectiveness of digital innovations in driving economic and business growth, as well as enhancing market competitiveness using Agent-based Modelling and Simulation (ABMS).
Sara has authored several articles published in peer-reviewed business and management journals. Additionally, she has participated as a researcher in three funded research projects over the last five years. Most recently, she developed a tool using ABMS to simulate the impact of innovative interventions on the seasonal performance of businesses in a large project (€23.3 million) named 'EXPERIENCE,' led by Norfolk County Council and co-funded by the European Regional Development Fund through the Interreg France (Channel) England Programme.
Consumer emotions and behaviors: double moderation of sign value and source market
Al-Ansi, A., Olya, H., Dalir, S., Lee, H. Y., & Abdul Rahim, A. (online). Consumer emotions and behaviors: double moderation of sign value and source market. Cross Cultural and Strategic Management, https://doi.org/10.1108/CCSM-06-2023-0100
Innovative strategies to tackle seasonality issue in hospitality and tourism industry
Dalir, S. (2024). Innovative strategies to tackle seasonality issue in hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 36(5), 1690-1709. https://doi.org/10.1108/IJCHM-09-2023-1382
Behavioural Modelling, Complex Modelling and Simulation, Innovation & Entrepreneurship
Innovation and Entrepreneurship, Complex Modelling, Impact Assessment
Marketing Management and Business Strategy
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