Mrs Joanna Carter

Student Insight and Sector Policy Manager

Faculty and Department

  • COO Office
  • Strategic Planning and Business Intelligence Service


  • BSc (University of Wales)
  • MSc (University of York)
  • PGCert (University of Hull)


Jo joined the University of Hull in November 2017 and works as a Student Insight and Sector Policy Manager in the Strategic Planning and Business Intelligence Service.

Jo has achieved MSc in Applied Forensic Psychology from the University of York where she developed an interest in crime pattern analysis and intelligence-led, proactive ways of working.

With analytical skills developed over almost a decade of working as an Intelligence Analyst for Humberside Police, the latter four years in a senior position, Jo's work is now focused on producing actionable insights about the student journey and sector policy.

Highlights during Jo's time with Humberside Police include analysing and informing both high profile and routine tactical and strategic evidence-based policing activity, leading a working group on the testing of business intelligence tools for data extraction and visibility, designing intelligent processes and visualisations for crime mapping, critical appraisal of predictive policing techniques to inform operational practice, creation of complex data extraction queries and developing quality assurance and best practice methodologies. Jo was awarded two commendations for analytical work that supported major investigations.

Jo undertook a secondment with Her Majesty's Inspectorate of Constabulary in 2013 where she assisted the production of a framework for the monitoring of data related to equality and diversity across Police forces.

Having now moved into the Higher Education sector, drawing together and evaluating information in a meaningful way and communicating this effectively to staff, students and stakeholders is a key part of her work. She is committed to improving the use of data to support the enhancement of teaching and learning.

In 2021, Jo completed a Postgraduate Certificate in Academic Practice (PCAP) and became a Fellow of the Higher Education Academy.


The main area of focus in my role is the development and analysis of the Module Evaluation Questionnaire (MEQ) process and results data.

During 2019 I co-chaired an MEQ working group which reviewed the purpose and format of MEQs and how MEQs fit into module review as a whole. Now that the majority of this work has been implemented I am focusing on analysing student survey results collectively and evaluating the impact of student survey results on teaching practice.