Joanna Carter

Student Insight and Sector Policy Manager

Faculty and Department

  • Strategy and Insight Directorate
  • Strategy and Insight Directorate


  • BSc (University of Wales)
  • MSc (University of York)
  • PGCert (University of Hull)


Jo joined the University of Hull in November 2017 and works as a Student Insight and Sector Policy Manager in the Strategic Planning and Business Intelligence Service.

With analytical skills developed over almost a decade of working as an Intelligence Analyst for Humberside Police, the latter four years in a senior position, Jo's work is now focused on producing actionable insights about the student journey and sector policy within higher education.

Within the Student Insight and Sector Policy Team, Jo undertakes analysis of student survey data sets including the National Student Survey (NSS) and Module Evaluation Questionnaires (MEQs); managing processes, streamlining reporting and presenting results to a variety of audiences. The team's aim is to develop and support the use of data for enhancement of teaching and learning.

In 2021, Jo completed a Postgraduate Certificate in Academic Practice (PCAP) and became a Fellow of the Higher Education Academy.

The main area of focus in my role is the development and analysis of the Module Evaluation Questionnaire (MEQ) process and results data.

During 2019 I co-chaired an MEQ working group which reviewed the purpose and format of MEQs and how MEQs fit into module review as a whole. Now that the majority of this work has been implemented I am focusing on analysing student survey results collectively and evaluating the impact of student survey results on teaching practice.

Awards and prizes

Teaching Excellence Awards Finalist


Committee/Steering group role

MEQ Working Group Co-Chair


QSN Special Interest Group for MEQs - Member


Conference presentation

Presenter at the 2021 Advance HE Surveys and Insights Conference


I presented my work on the translation of student feedback into enhancement activity at Advance HE's 2021 Surveys and Insights Conference, which has the theme "Adapting to challenging times". This is in the form of a video presentation on how the move to online teaching in 2020 influenced enhancement activity in response to the student voice. My work focuses on the enhancement activity proposed within the standardised forms completed by staff to provide a reflection on their MEQ feedback. These forms are sent out to students to demonstrate that feedback is listened to and acted upon; closing the feedback loop for MEQs. I have conducted both quantitative and qualitative analysis on aspects of this data to identify the types of enhancement activity being proposed over three trimesters and considering the impact of Covid-19.

Membership/Fellowship of professional body

Fellow of the Higher Education Academy



Teaching Excellence Academy Blog Post


Closing the loop - evaluating the use of student feedback to enhance teaching

Association of University Administrators Guest Blog


Taking closing the loop further at the University of Hull Guest blog post for EvaSys Evaluation and Assessment

EvaSys Guest Blog


Responding to the Student Voice: How University of Hull Aims to Improve Student Satisfaction on Feedback Response

Great Debates in HE


Co-presented a Teaching Excellence Academy Great Debate on Unconscious Bias and Teaching Evaluations.