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Jason Hayhurst

Jason Hayhurst

Lecturer in Digital Media and Subject Lead for Screen

Faculty and Department

  • Faculty of Arts Cultures and Education
  • School of The Arts


  • BSc (University of Hull)
  • MSc
  • PGCert (University of Hull)
  • PhD / DPhil (University of Hull)


Jason has significant experience both within industry and academia in translating user requirements into effective designed solutions.

He is passionate about the appropriate use of technology and design to affect positive change in behaviour.

More recently this translated into his PHD research into the use of mixed reality virtual environments as a means to gamify memories for people living at home with dementia.

Jason is an active contributor to the School of The Arts and is also currently Subject Lead for Screen.

More than 20 years of industry experience in ICT, providing business IT consultancy within the SME sector in the UK, Ireland, France and Africa. Roles spanned from technical consultant to director, translating business requirements into technical solutions.

I teach a range of modules across our Digital Media Programmes including:

3D Design making use of Autodesk Maya, Substance Painter, ZBrush for Character Design.

I am naturally interested in game engines particularly for games beyond entertainment or commonly known as Serious Games (Why does a game have to be serious?). I am also very interested in the convergence of game and film, so using game engines as real time rendering is a growing areas. Imagine desiging levels for the next blockbuster film!

Immersive Design - 360 Video Design, the 360 design canvas and how we exploit this virtual arena from a design perspective.

UI/UX and indeed Human Computer Interaction - I am a big fan of user centred design.

One of my favourite areas to teach are the final year major projects. This is the culmination of the teaching you have had over your degree and where we can personalise to your interest. Meeting with students reguarly over the year and helping shape their final project is always rewarding.

My approach to teaching is to provide context around the subject and any technical needs are delivered using a combination of face to face sessions perhaps in labs or even remotely. I also use panopto recordings to capture key design steps so that students can actively engage with the content.

Recent outputs

View more outputs

Book Chapter

How Augmented Reality and Virtual Reality is Being Used to Support People Living with Dementia—Design Challenges and Future Directions

Hayhurst, J. (2018). How Augmented Reality and Virtual Reality is Being Used to Support People Living with Dementia—Design Challenges and Future Directions. In T. Jung, & M. C. tom Dieck (Eds.), Augmented Reality and Virtual Reality: Empowering Human, Place and Business (295-305). Springer Publishing Company.


Authorising m-commerce with location

Hayhurst, J. (2014). Authorising m-commerce with location. (Thesis). University of Hull. Retrieved from

Research interests


Augmented Reality

Mixed Reality

Game Engines

3D Design










Who moved my block? Projection Mapped Games Environments


AHRC Arts & Humanities Research Council




1 October 2019




NERC Discipline Hopping: Risky Cities Digital Twin


NERC Natural Environment Research Council




1 January 2023