Siemens

Emily Brown: Jaguar Land Rover

How my year with Jaguar Land Rover helped me gear up for world of work

Placement years can provide the perfect opportunity to get your career off to a racing start.

That’s exactly what Business & Marketing student Emily Brown hopes to do after completing a year in industry with Jaguar Land Rover.

Emily Brown

Emily joined the prestigious car manufacturer at its head office in Coventry in the Product Marketing department, and focused her time on an upcoming Land Rover vehicle.

Sharing her experience working at the company, Emily said: “It was an incredible experience working for Jaguar Land Rover, as it is a company with so much heritage here in the UK and two brands that people are incredibly passionate about.

It really gave me a sense of satisfaction knowing that the inputs I made would be captured in the end product. As part of my role, I represented the Land Rover team at ‘naming committee’ where features and colours of vehicles are named, so I’m certainly looking forward to opening a brochure one day and knowing I helped to name some of the features.”
Emily Brown

“Jaguar Land Rover really puts employees at the heart of what they do”

Before starting at University, Emily had set her sights on completing an international year during her studies.

However, after arriving in Hull and discovering more about the benefits of a placement year, she switched her ambitions to gaining experience with a leading name in industry.

Placement years give students real-world experience with some of the UK’s biggest companies.

It can provide a detailed insight into the world of work, and help students gain important contacts and skills to set them in good stead after graduating.

Emily Brown, University of Hull student on work placement at Jaguar Land Rover

“Organisational culture was a surprise for me as I had never worked in an office before so wasn’t sure what to expect especially as some employees around the office had been in the industry for longer than I’d been alive,” Emily said.

“At first, I found it really intimidating speaking to seniors, as I never expected that as a placement student I’d get exposure to them – but I’m really grateful that I did.

“Jaguar Land Rover really puts employees at the heart of what they do and throughout my year with them I was invited to weekly ‘upskilling’ sessions to learn more about different areas of the business and the factors likely to shape the automotive segment over the next 10 years.

Emily was drawn to a placement year after she read that students who undertake a year in industry increase their chances of successfully securing a graduate role.

However, after completing a year with Jaguar Land Rover, Emily reflected on the wider benefits of joining the team at one of the country’s most prestigious car manufacturers.

“Applying what I have learnt in real life situations has helped me to understand elements of my degree and the importance of them.

“Balancing placement assignments with University helped me to manage my time better. It has definitely increased my confidence which I think will help me when applying for graduate schemes – some placement students have also been offered these by the business they worked for which is a big weight off of their shoulders,” Emily said.

Emily Brown

Companies like Jaguar Land Rover can offer placement students a wealth of opportunities.

While entering a large business can initially be intimidating, students can put to practice some of the skills and knowledge they have gained through their degree course.

Vicki Tattersall, Business Manager of Global Product Marketing at Jaguar Land Rover, said placement years provided students with “a once-in-a-lifetime opportunity.”

She said: “I would say to future placement students that are coming into the company to just show a willingness to get involved in different projects, and enthusiasm, and have a positive attitude towards the work that they're taking on.

“Emily's actually had a really rare opportunity to work on one of our new and exciting vehicles, which is being launched for Land Rover this year, which is really a once-in-a-lifetime opportunity.”

Try BA Business Management and Marketing for yourself

There's the core marketing theories that never go out of fashion. Then there's the latest trends sweeping the industry. Learn both and you can put them into practice.