Professor Susan Lea, Vice-Chancellor of the University of Hull, said: “Team GB believe in everyday people achieving extraordinary things and the same ethos lies at the heart of the University of Hull.
“This is the foundation of our partnership. We believe that the extraordinary lies within everyone – but to realise this potential takes hard work, support and inspiration. Together with Team GB, we want to demonstrate that given the right opportunities, dedication and a supportive team, anyone can achieve their personal best.
“It is an honour for us to be able to partner with Team GB and we look forward to working together to achieve our joint ambitions.”
The University of Hull joins adidas, Aldi, Deloitte, DFS and Ocean Outdoor as domestic partners of Team GB.

Osaro Otobo, President of Hull University Union, said: “I’m ecstatic about the University’s partnership with Team GB – it is an honour and a privilege to connect with a historic sporting brand which strives for excellence.
“This will have a hugely positive impact on the student experience here at the University of Hull.
“It is a real opportunity for them to get involved in exclusive, unforgettable experiences and take up CV-boosting experiences during their time at university, which is vital as they go on to their future careers.”
To launch the partnership, the University of Hull is holding a day of activities including welcoming gold-winning Olympic cyclist Elinor Barker and Chef de Mission (Rio 2016 and Tokyo 2020) Mark England, who will take part in a question and answer session for staff and students.
As part of the launch, ninety children from primary schools in Hull will take part in a mini Olympics at the University’s new sports facilities cheered on by Luke Campbell, who became the pride of Hull after securing gold in the boxing ring in the 2012 London Olympics.
The Olympic Torch will also be carried through the campus by six of the university’s extraordinary staff, students and alumni. The torch procession will culminate in a celebration at the Library Plaza in the university.
The day will then end with a special dinner for staff, students and members of the local community which will feature a drinks reception with Elinor Barker and speech from Bill Sweeney.
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Both parties would like to thank Greenlight Sports and Entertainment for their support.