The winner of a University of Hull marketing challenge with Team GB has shared insights from her exclusive prize – a special Q&A session with the British Olympic Association’s Head of Marketing.
Rose Thorley, a second-year International Business student, won the prize for the best overall marketing plan, judged by the British Olympic Association’s Head of Marketing, Ed Jones.
Rose said: “The partnership between Team GB and the University of Hull is such an amazing opportunity for us as students. I originally chose to come to Hull because I felt that the staff had a genuine concern for their students’ wellbeing and development, and securing an exclusive partnership with such an organisation is concrete evidence of that.
The challenge saw students focusing on creating a marketing strategy to keep fans engaged after this summer’s Olympic Games (now postponed until summer 2021) right through to Paris 2024.
The challenge is just one of the opportunities offered to students through the University’s exclusive, six-year partnership with Team GB.
As a result of her winning concept, Rose won a Q&A session with Ed, providing the opportunity to hear about his career path and to discuss how she could progress her own marketing career. They were joined by Luke Harman, Team GB Commercial Manager, who also provided advice about Rose’s career aspirations.
They also outlined a brief history of Team GB’s marketing strategies, with useful tips on how one of the nation’s largest organisations keeps its fans constantly engaged, before presenting Rose with the exclusive opportunity to ask them direct questions and expand her marketing knowledge.
“The chance to have an in-depth conversation with professionals so accomplished in their field was so exciting,” said Rose. “Ed and Luke are responsible for marketing an organisation that consists of some of this country’s most popular, elite athletes. They were perfectly placed to advise me on the best marketing practices I can use in my career both during and after university.”
University of Hull x Team GB
- Partnership spans six years and includes the Tokyo 2020 and Paris 2024 Olympic Games and the Beijing 2022 Olympic Winter Games
- Opportunities for CV-boosting work experience, volunteering, joint research projects and possible internships with Britain’s best-loved sports brand¹
- Plus, motivational talks from visiting Team GB speakers and health and wellbeing events run by elite athletes
¹ Places will be limited and exact details will be provided when available. Some opportunities are dependant on your subject.