Faculty of Business, Law and Politics

Marketing and Management

UndergraduateBA (Hons)

Year of entry:
UCAS code: N504

What you'll study

This accredited course is ideal if you want to become a creative, strategic decision maker – delivering imaginative solutions to business problems.

Besides the three-year option, there are more specialised versions of this course.

  • You can add a year’s work placement
  • You could study abroad for a year
  • A foundation year boosts your skills and knowledge if you don't quite meet our academic entry requirements

First year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Compulsory modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. You'll have the opportunity to apply your understanding of these different concepts in a real-life business project.

  • Accounting and Finance

    This module delivers essential basic accounting and finance knowledge. You'll study topics including measuring financial performance; analysing and interpreting financial statements; capital investment appraisal decisions; financing decisions; working capital management; cost behaviour; cost-volume-profit analysis; absorption costing; variance analysis and budgeting.

  • Personal and Professional Skills for Contemporary Organisations

    This module introduces the organisational behaviour and HRM concepts that you'll need for the course. Areas of focus include individual difference, personal development, people management and leadership. You'll also concentrate on effective communication and information; skill evaluating; and strategy, culture, and referencing.

  • Business Environments

    This module introduces you to the wider environments - economic, political, social, legal, cultural - that businesses operate in and in turn help shape. You'll examine the tools for assessing how various market structures and changes in these environments may impact upon the conduct and performance of business.

  • Operations, Supply Chain and Business Practices

    You will explore how modern businesses are developing their operations management and supply chain practices to enhance their competitiveness. You will learn new tools and techniques that can help you to understand, analyse and evaluate the complexities inherent in today's organisations.

  • World Economy

    This module provides an introduction to the world economy. You'll study the nature of, and change in, the world economy from an economic perspective complemented by a social, political and institutional understanding. You'll develop insights into key contemporary issues associated with international trade, international finance, regional groupings such as the European Community, climate change and others.

Second year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Compulsory modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Consumer and Business Buyer Behaviour

    The consumer should be at the heart of any marketing activity. In this module, you'll build a deeper understanding of consumer behaviour, learning how to use this information to develop effective marketing plans and communications, as well as developing products and services to satisfy unmet needs.

  • Responsible Business in Society

    Examine the challenges to business practice from the social and environmental responsibility agenda. You'll explore concepts like responsible business, corporate social responsibility, business ethics and sustainable development. And you'll learn to understand them in a global context.

  • Integrated Marketing Communications and Branding

    Develop your critical understanding of the role integrated marketing and communications plays in building and sustaining brand identity and equity.

  • Organisational Management

    You will explore different approaches to organisational management and be given the opportunity to integrate theory and practice. You'll consider a variety of organising practices, the assumptions that underpin them, ranging from the highly mechanistic to more holistic, systemic perspectives, and the outcomes achieved in complex, dynamic operating environments.

  • Research Methods

    This module offers the exciting opportunity to prepare and undertake a small action research project. It will introduce you to research methodology, the need for ethical approval, how to find and analyse data and how to use literature to support the formulation of a research question. The module will also help you to become better critical readers of others’ research.

Optional modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester. And some modules may require prior study (taking an earlier module, for example).

  • Contemporary Marketing Management

    This module challenges you to evaluate concepts and theories in the context of new trends, strategies and tactics, preparing you for a career in a dynamic, fast-changing industry.

  • Marketing Intelligence

    This module equips you with the ability to selectively analyse marketing data for insight, and to make effective decisions in relation to marketing resources and retaining consumers.

  • Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

  • Internet, e-Commerce and Emerging Technologies

    Discover exciting digital technologies that are emerging and affecting the dynamics of e-commerce. You will learn to develop a website or mobile-app without any coding and to communicate its requirements effectively from a business perspective.

  • Management Systems and Standards for Sustainability

    You will be introduced to the field of sustainable operations and management systems, standards and certifications for business and product sustainability. You'll learn how to develop and implement a sustainability management system and how to report on it using common industry standards.

  • Supply Chain Information Management and Big Data

    This module discusses the role that information management and big data can play for the supply chain. It will introduce you to the use of qualitative and quantitative methods for big data, text mining and social media mining analysis.

  • Passport Languages

    The Passport Foreign Language scheme provides you with the opportunity to develop your language skills. You can join a module to learn a new foreign language or to improve your existing language skills and intercultural competence.

Final year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Compulsory modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Digital Marketing and Social Media

    Social media and the internet have transformed marketing. Working with real businesses, you'll develop cutting edge insights to help you understand, evaluate and apply new concepts, tools and models in the digital landscape.

  • International Marketing

    This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape.

  • Business Strategies

    This module considers business strategy and strategic decision making in diverse organisational contexts. You'll learn to use strategic analysis to make choices that create stakeholder value and strategic advantage in the complex business world.

  • Dissertation or Research Project

    You can choose to complete a dissertation worth 40 credits (across two modules) or a shorter research project at 20 credits (for one module) on a subject relevant to your degree.

Optional modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester. And some modules may require prior study (taking an earlier module, for example).

  • Social and Not-for-profit Marketing

    This module introduces you to the application of marketing for not-for-profit organisations and for the purpose of bringing about positive social change. Whilst you will be introduced to several applications of social marketing, fundraising will be discussed as being a central not-for-profit marketing function.

  • Employee Relations and Engagement

    Explore the strategies adopted by employers to manage their employees. The workplace is the site of potential mutuality of interests but also of potential conflict. You will study how this is understood and managed through individual and collective practices.

  • Organisation in the Digital Economy

    The internet and emerging digital technologies present business and society with all kinds of opportunities and challenges. Here's your chance to engage with the new management mindsets needed to address them.

  • Managing Your Money – Personal Financial Planning

    Prepare for the financial challenges and opportunities of life after university. Discuss the monetary issues of being a third year, and cover topics including tax, student loans, credit, debt, pensions, insurance, savings and investments.

  • Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

  • Business Project Management

    This module addresses project management, covering a range of concepts, tools, techniques and approaches. You’ll explore factors affecting project success and failure.

“As soon as I looked around, I knew Hull was the one for me.”

Eve Lodge Watch video

More about this course

This course is designed for people with a strong interest in marketing, but who also want to gain management skills and knowledge. It's ideal if you want to become a creative, strategic decision maker who's capable of delivering imaginative solutions to business problems.

  • This degree is accredited by the Chartered Institute of Marketing (CIM), making you eligible for student membership.
  • The course won the CIM Best Student Engagement Award for two years running, in 2016 and 2017.
  • 94% of our students are in work or further study six months after graduating (UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018).

You'll learn how to understand consumer behaviour through marketing intelligence and analytics – and how to use digital marketing and social media for commercial advantage. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world.

Our teaching staff

Where you'll study

The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study.

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Hull Campus

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94% of our marketing students are in work or further study within six months of graduating, according to Unistats.

Our degrees feature cutting-edge modules that examine the very latest trends in digital marketing and social media.

You're guaranteed the opportunity to work on live projects for local and national companies.

Study abroad and gain valuable and life-enriching experience as part of your degree.

Find out more

Placements with sector-leading companies such as Siemens help you develop confidence and valuable career skills. Find out how from students Josh and Sam.

Watch now

Entry requirements

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: Fees for Home/EU students have not yet been confirmed for 2020/21. 2019/20 fees were £9,250 per year*. The University sets fees in line with Government direction.
  • International: £14,500 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

Additional costs

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

Future prospects

A range of possibilities are open to our graduates, from exciting employment opportunities – particularly in marketing – to starting your own business.

Graduates from Hull University Business School have gone on to work with companies including Npower, Enterprise Rent-A-Car, Asda, JJB Sports and Santander. As well as working as marketing managers, our students have gone on to work as administration managers, events coordinators, financial administrations and information managers.