digital-design-flipped

Undergraduate

BA Digital Design

Learn the theories, techniques and tools to excel in the design industry – from experts who've led projects across Europe.

Key information

Study mode

Full-time

Course length

3 years

Entry requirements

112 points

A Level grades: BBC

UCAS code

W212

Choose an option

Start date

Course overview

Take a hands-on approach to digital design, learning from industry experts. Study graphic design, 2D and 3D design, animation and film-making.

Gain the skills to apply your knowledge to real-world design challenges. You'll also develop an industry-standard multimedia portfolio.

This course aims to produce highly employable graduates who are ready to create at the cutting edge of digital design. Those graduates go on to successful careers in game design, graphic design and digital publishing, among other areas.

Six reasons to study Digital Design at Hull

  1. 100% graduate employability rating*
  2. The latest tech, like our Virtuix Omni VR platform
  3. Access to VIPER, our super-computer
  4. Top digital creation and cinema display facilities
  5. Choose to spend a CV-boosting year in industry 
  6. Strong links to regional media organisations

What you'll study

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

First year modules

  • Compulsory

    Principles of Visual Design

    Discover the principles of visual design using software and traditional tools. You'll learn about layout, typography and colour palettes as well as engaging with design research.

    Design Play Create

    Explore the landscape of design -  including architecture, photography and fine-art -  and apply what you learn to digital design challenges. 

    Introduction to Animation

    We'll introduce you to a range of animation techniques. You'll also combine your knowledge of raster and vector design to create your own motion graphics. 

    UI and UX Design

    Learn the skills and techniques required for designing user interfaces for large and small screen devices. You'll also explore user experience design, a method that engages with users emotions.

    The Craft of Filmmaking

    Get insight into the practical and collaborative elements of filmmaking, on a module which introduces you to direction, cinematography, production management, editing and audio.

    3D Asset Design

    Gain a grounding in the fundamentals of 3D Design. Learn the basics of modelling, textures, 3D painting and rendering, and design your own 3D animation and portfolio.

Second year modules

  • Compulsory

    3D Character Design

    Use 3D organic digital sculpting to produce an effective 3D character. You'll learn good topology, character anatomy considerations and 3D print techniques. 

    Creative Business: Pitch and Design

    Develop your understanding of the tools and techniques used to generate a business idea in the pre-production stage, and create a pitch deck for a product of your own design.

    Visual Design

    You'll develop graphic solutions for a range of platforms. In addition, you'll continue to explore design research with a view to developing more advanced solutions.

    3D Character Animation

    Apply principles of animation to bring life to your 3D characters. Learn and apply different workflows and explore advanced features of 3D animation.

    Professional Practice: Production and Development

    Develop and demonstrate your project management skills.

    Rapid Prototype Design

    Integrate personal, creative and intuitive design practice into the design of live-based interactive systems. You'll develop a prototyping kit to demonstrate your understanding. 

Placement year modules

Your placement is your opportunity to get some real-world work experience under your belt.

Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services such as the Careers and Employability service based in Student Central.

Students on placement have a dedicated Academic Support Tutor. Your tutor will talk you through potential placement opportunities, help with applications and support you during the year.

Placements can be with multinational organisations employing large teams of design staff (such as Sky or the BBC), through to small to medium enterprises around the UK and beyond. We also work closely with the Centre for Digital Innovation, a £15-million investment in Hull's digital industry. Placements may be possible in this organisation, providing you with opportunities to gain valuable relevant experience in the local area.

Final year modules

  • Compulsory

    Major Project (Digital Media)

    You'll conduct your own research into an area related to your studies. You'll also develop a dissertation and significant practical piece of design work to support your research.

    VFX and Post Production

    Discover how to enrich your moving image designs. You'll learn the key approaches to special effects using professional software and principles of cinematography. 

    Digital Storytelling

    Study the importance of narrative in different media. You'll explore your own use of narrative techniques producing materials for immersive and interactive experiences.

    The Designer Self

    Analyse strategies, models and processes used in organisations within the creative industries. You'll then demonstrate organisational skills in assembling, editing and curating a body of work.

    Immersive Design

    You'll learn and apply theories of immersive design, development and management. And you'll take part in your own virtual environment using our immersive design lab.

All modules are subject to availability and this list may change at any time.

How you'll study

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Overall workload

216 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

984 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

Indicative assessment proportions

17%
83%
  • Practical

    Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

228 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

972 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

Indicative assessment proportions

17%
4%
79%
  • Examination

    Written assessment typically includes exams and multiple choice tests.

  • Practical

    Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

180 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

816 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

204 hours

Placement Placement hours typically include time spent on a work placement, studying abroad, or field trips.

Indicative assessment proportions

7%
16%
77%
  • Examination

    Written assessment typically includes exams and multiple choice tests.

  • Practical

    Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Overall workload

156 hours

Scheduled study Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions.

1,044 hours

Independent study Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently.

Indicative assessment proportions

10%
11%
79%
  • Examination

    Written assessment typically includes exams and multiple choice tests.

  • Practical

    Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

  • Coursework

    Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Music Film and Screen Digital Design Ashvita Sudhakar UNI-1198
Ashvita Sudhakar Digital Design

Why I chose Digital Design at Hull

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Entry requirements

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

Points can be from any qualifications on the UCAS tariff, but must include at least 80 points from

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications 

Alternative qualifications 

  • IB Diploma: 28 points.
  • Access to HE Diploma: pass with minimum of 45 credits at merit.

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Our teaching staff

Click and drag

Take a tour of the facilities

Take a 360-degree look around one of the computer labs where you'll gain cutting edge digital design skills.

Fees and funding

Home / EU

£9,250 per year (subject to approval)*

International

£14,500 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

Attainment
Scholarship

If you achieve

112 UCAS tariff points

from three A levels or equivalent, you could receive a reward of

£1,200

Find out more

An affordable city for students

From bills, to meals, to pints – you’ll find that your money goes a lot further in Hull.

Your future prospects

  • Graphic designer
  • Web designer
  • Multimedia designer
  • Information designer
  • Video designer
  • Art director

You'll be equipped to enter a range of digital design-related positions - everything from traditional graphic design, through interactive design for web platforms, to working in advertising.

Our connections with the region’s digital media industry give you opportunities to get invaluable work experience while studying. And the optional year in industry provides priceless real-world exposure.

Open Day at University of Hull

Ready to apply?

You can apply for this course through UCAS. As well as providing your academic qualifications, you’ll be able to showcase your skills, qualities and passion for the subject.

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This. Is. Hull.

A place where we stand up to kings, do deals with the world and take a wrecking ball to the slave trade. A place where culture stands out and the phone boxes are a different colour. A place where we're free-thinking, independent and proud of it.

*Percentage of students in work or further study within six months of graduating: UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018