German_with_Management

Faculty of Arts, Cultures and Education and Faculty of Business, Law and Politics

Modern Languages with Marketing

UndergraduateBA (Hons)

Year of entry:
UCAS code: R9N5

What you'll study

Gain high-level language, linguistic and cultural skills, as well as a solid foundation in marketing on this combined degree. You can study one or two languages on this programme, choose from: Chinese, French, German, Italian, or Spanish.

First year

* Modules are subject to availability

Core modules

  • Chinese/French/German/Italian/Spanish Language 1 – Advanced

    Start from scratch in a new language and get communicating; or begin to move confidently beyond your A Levels as you attain real-world language skills. The emphasis at this stage is on key structures and intensive practice.

  • Chinese/French/German/Italian/Spanish Language 1 – Beginners and Improvers

    Start from scratch in a new language and get communicating; or begin to move confidently beyond your A Levels as you attain real-world language skills. The emphasis at this stage is on key structures and intensive practice.

  • Chinese/French/German/Italian/Spanish Language 2 – Advanced

    Still with native speakers, experienced teachers and language experts, you’ll already be able to look back and see a steady climb as you gain in confidence and proficiency, with more of our dedicated interaction and feedback.

  • Chinese/French/German/Italian/Spanish Language 2 – Beginners and Improvers

    Still with native speakers, experienced teachers and language experts, you’ll already be able to look back and see a steady climb as you gain in confidence and proficiency, with more of our dedicated interaction and feedback.

  • Personal and Professional Skills for Contemporary Organisations

    This module introduces the organisational behaviour and HRM concepts that you'll need for the course. Areas of focus include individual difference and personal development, and people management and leadership. You'll also concentrate on effective communication and information; skill evaluating; and strategy, culture, and referencing.

  • Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. You'll have the opportunity to apply your understanding of these different concepts in a real-life business project.

If you're studying one language, you'll also take the following modules

  • Skills for Communicating Cultures

    Develop awareness of the cultural influences affecting your use of language to become a better communicator in an increasingly globalised world. You'll explore the subject through your own language knowledge and through engagement in other languages being studied and taught across the school.

  • Ideas and Identity: The Construction of National Identity

    Discover new and innovative ways of thinking about the national and cultural identities that are central to the language(s) you will be studying during your degree. You will learn about important cultural narratives and identity politics, by focusing on topics and texts in your chosen language(s) of study: French, Spanish, English, Italian, German and Chinese.

Second year

* Modules are subject to availability

Core modules

  • Chinese/French/German/Italian/Spanish Language 3

    With more intensive practice, group work, grammar revision, and the development of core skills such as translation, you’ll work with your teachers to ensure you’re reaching a professionally recognised standard, no matter at what level you began your studies.

  • Chinese/French/German/Italian/Spanish Language 4

    Here the practice continues in each language area with intensified emphasis on idiomatic, colloquial and formal registers in different social and cultural contexts. There is also a distinct emphasis on preparation for your time abroad in the countries of your target language(s).

  • Consumer and Business Buyer Behaviour

    The consumer should be at the heart of any marketing activity. In this module, you'll build a deeper understanding of consumer behaviour and how you can use this information to develop effective marketing plans, marketing communications and develop products and services to satisfy unmet needs.

  • Integrated Marketing Communications and Branding

    This module helps you to develop a practical appreciation of current marketing communications and branding practices. You'll explore the theoretical basis for choices behind marketing communication activities and the potential roles played by different communications tools in producing integrated promotional campaigns.

If you're studying one language, you'll also take the following modules

  • Presenting and Representing the Past

    Can you trust History and historical facts? Is one person’s truth another person’s lie? In this module, you will compare the way the past has been presented and used by rulers, novelists, film-makers, and artists in a variety of cultures and languages.You'll explore further, the notions of memory, authenticity and changes within History and cultures.

  • Contemporary Cities: Migration, Place and Belonging

    This module puts cultural representations of European and Chinese cities in conversation using a variety of forms (cinema, art, literature amongst others) to see how and why contemporary cities and their societies are interpreted and imagined, allowing us to engage with them in new, and sometimes unexpected, ways.

Year abroad

* Modules are subject to availability

You’ll spend your third year abroad. You can choose to study at a partner university, work in a school as a language assistant or work in industry or commerce.

Final year

* Modules are subject to availability

Core modules

  • Chinese/French/German/Italian/Spanish Language 5

    Back from the country or countries of your target language(s), the focus here is the consolidation of structures and grammar, as well as the serious development of skills in areas like translation, interpreting, textual exegesis, or subtitling.

  • Chinese/French/German/Italian/Spanish Language 6

    Building on all your work and experience to date, we’ll help to set you on your way to fluent professional and social use of your target language(s). This final module will help you become a career-ready global citizen, able to interact in diverse contexts and on multiple platforms.

  • Services Marketing

    Through service(s), businesses are linked to their customers. This module is concerned with managing customer experience and ensuring the organisation is service centric so that higher outcomes such as loyalty and customer satisfaction can be realised.

  • Language in the Globalised Marketplace

If you're studying one language, you'll also take the following module

  • Dissertation

"I found that Hull really offered a wide variety of different languages, so I thought it'd be perfect for what I wanted to do."

Isabel Jezierska Watch video

"As soon as I looked around, I knew Hull was the one for me."

Eve Lodge Watch video

More about this course

Gain high-level language, linguistic and cultural skills, as well as a solid foundation in marketing on this combined degree. You can study one or two languages on this programme, choose from: Chinese, French, German, Italian, or Spanish. Hull offers excellent language learning facilities, with a dedicated space for languages students.  Our team of Language Learning Advisors offer extra one-to-one support to help you with your studies, as well as a partnership scheme which allows you to practise with native speakers.

In the marketing modules, you’ll explore topics like consumer behaviour, marketing intelligence and analytics, digital marketing, and social media. You’ll discover the ‘holistic marketing’ approach, in which you balance an organisation’s short-term objectives and long-term goals with the needs of the environment and society. 

Teaching and Learning
Scheduled
Placement
Independent

First year

20%

80%

Second year

17%

83%

Final year

18%

82%

Assessment
Written
Practical
Coursework

First year

28%

27%

45%

Second year

27%

33%

40%

Final year

14%

24%

62%

Our teaching staff

You don't just become fluent in another language at Hull - you immerse yourself in the culture of the people who speak it.

Spend an unforgettable year abroad, studying at a partner university or working, in a country where your chosen language is spoken.

One-to-one support from our team of language learning advisors in the Shoosmith Language Learning Centre which is open 24/7.

Find out more

Learn with state-of-the-art business software in our inspiring Grade II listed buildings.

Find out more

Entry requirements

2019 Tariff points: 112 points. Points can be from any qualification on the UCAS tariff, but must include at least 80 points from 

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications
  • Applicants studying two languages should have an A level in a foreign language at Grade C or above. Applicants wishing to study one language should have a GCSE in a foreign language at Grade C or above.

UCAS has changed the way that qualifications earn points under the Tariff system. Please click here to work out your estimated points and to find out more about how the University of Hull considers qualifications.

Alternative qualifications 

  • IB Diploma: 28 points
  • Access to HE Diploma: Pass with 45 credits at merit

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

At a glance

For this course, you'll need...

112 UCAS points

Points can be made up of a variety of qualifications. Calculate your points here.

We welcome a range of qualifications from the UK and worldwide which may not be listed.

Many of our courses offer a Foundation Year for applicants without the qualifications for direct entry on to the degree.

If you have any questions about our entry requirements or the tariff, please contact admissions or call 01482 466100.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: £9,250 per year*
  • International: £14,000 per year

*The amount you pay may increase each year, in line with inflation.

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

 

Future Prospects

Stand out in a competitive job market with a degree in Modern Languages with Marketing. The combination of high-level language and cultural skills, knowledge in marketing, opens up a wide variety of career options after graduation.

Languages graduates have gone into careers such as: international customer liaison at Harrod’s; business analyst; United Biscuits; Customs and Excise executive office; English teaching assistant in Japan; lecturers teaching English at universities in Dijon and Reims, and at the Sorbonne in Paris; translator, Netherlands National Press Bureau; International Officer at Lloyds Bank, Intelligence Officer with RAF.