German_with_Management

Faculty of Arts, Cultures and Education and Faculty of Business, Law and Politics

Modern Languages with Marketing

UndergraduateBA (Hons)

Year of entry:
UCAS code: R9N5

What you'll study

Gain high-level language, linguistic and cultural skills, as well as a solid foundation in marketing on this combined degree. You can study one or two languages on this programme. Choose from Chinese, French, German, Italian, or Spanish.

First year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Compulsory modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Chinese / French / German / Italian / Spanish Language 1

    In each year, you’ll undertake two core language modules in each of your chosen languages, at either beginners and improvers or advanced level. Beginners and improvers level is for those without an A Level in languages and you'll start from scratch in a new language - where the emphasis is on key structures and intensive practice. If you have an A Level, you'll study at advanced level and begin to move confidently as you attain real-world language skills and explore various ways to apply these. 

  • Chinese / French / German / Italian / Spanish Language 2

    At beginners and improvers level; still working with native speakers, experienced teachers and language experts, you’ll already be able to look back and see a steady climb as you gain in confidence and proficiency, with more of our dedicated interaction and feedback. At advanced level you'll build on the ground acquired in trimester 1 to apply your practical language skills in a range of contexts. 

  • Personal and Professional Skills for Contemporary Organisations

    This module introduces the organisational behaviour and HRM concepts that you'll need for the course. Areas of focus include individual difference and personal development, and people management and leadership. You'll also concentrate on effective communication and information; skill evaluating; and strategy, culture, and referencing.

  • Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. You'll have the opportunity to apply your understanding of these different concepts in a real-life business project.

If you're studying one language, you'll also take the following modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester. And some modules may require prior study (taking an earlier module, for example).

  • Skills for Communicating Cultures

    Develop awareness of the cultural influences affecting your use of language to become a better communicator in an increasingly globalised world. You'll explore the subject through your own language knowledge and through engagement in other languages being studied and taught across the school.

  • Ideas and Identity: The Construction of National Identity

    Discover new and innovative ways of thinking about the national and cultural identities that are central to the language(s) you will be studying during your degree. You will learn about important cultural narratives and identity politics, by focusing on topics and texts in your chosen language(s) of study: French, Spanish, English, Italian, German and Chinese.

Second year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Compulsory modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Chinese / French / German / Italian / Spanish Language 3

    With more intensive practice, group work, grammar revision, and the development of core skills such as translation, you’ll work with your teachers to ensure you’re reaching a professionally recognised standard, no matter at what level you began your studies.

  • Chinese / French / German / Italian / Spanish Language 4

    Here the practice continues in each language area with intensified emphasis on idiomatic, colloquial and formal registers in different social and cultural contexts. There is also a distinct emphasis on preparation for your time abroad in the countries of your target language(s).

  • Consumer and Business Buyer Behaviour

    The consumer should be at the heart of any marketing activity. In this module, you'll build a deeper understanding of consumer behaviour and how you can use this information to develop effective marketing plans, marketing communications and develop products and services to satisfy unmet needs.

  • Integrated Marketing Communications and Branding

    This module helps you to develop a practical appreciation of current marketing communications and branding practices. You'll explore the theoretical basis for choices behind marketing communication activities and the potential roles played by different communications tools in producing integrated promotional campaigns.

If you're studying one language, you'll also take the following modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester. And some modules may require prior study (taking an earlier module, for example).

  • Presenting and Representing the Past

    Can you trust History and historical facts? Is one person’s truth another person’s lie? In this module, you will compare the way the past has been presented and used by rulers, novelists, film-makers, and artists in a variety of cultures and languages.You'll explore further, the notions of memory, authenticity and changes within History and cultures.

  • Contemporary Cities: Migration, Place and Belonging

    This module puts cultural representations of European and Chinese cities in conversation using a variety of forms (cinema, art, literature amongst others) to see how and why contemporary cities and their societies are interpreted and imagined, allowing us to engage with them in new, and sometimes unexpected, ways.

Year abroad

You’ll spend your third year abroad. You can choose to study at a partner university, work in a school as a language assistant or work in industry or commerce.

Final year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Compulsory modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Chinese / French / German / Italian / Spanish Language 5

    Back from the country or countries of your target language(s), the focus here is the consolidation of structures and grammar, as well as the serious development of skills in areas like translation, interpreting, textual exegesis, or subtitling.

  • Chinese / French / German / Italian / Spanish Language 6

    Building on all your work and experience to date, we’ll help to set you on your way to fluent professional and social use of your target language(s). This final module will help you become a career-ready global citizen, able to interact in diverse contexts and on multiple platforms.

  • Services Marketing

    Through service(s), businesses are linked to their customers. This module is concerned with managing customer experience and ensuring the organisation is service centric so that higher outcomes such as loyalty and customer satisfaction can be realised.

  • Language in the Globalised Marketplace

If you're studying one language, you'll also take the following module

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester. And some modules may require prior study (taking an earlier module, for example).

  • Dissertation

    You will make an original contribution to research by designing, carrying out and writing up your own project on a topic you choose, supported by your dissertation supervisor.

"I found that Hull really offered a wide variety of different languages, so I thought it'd be perfect for what I wanted to do."

Isabel Jezierska Watch video

"As soon as I looked around, I knew Hull was the one for me."

Eve Lodge Watch video

More about this course

Gain high-level language, linguistic and cultural skills, as well as a solid foundation in marketing on this combined degree. You can study one or two languages on this programme, choose from: Chinese, French, German, Italian, or Spanish. Hull offers excellent language learning facilities, with a dedicated space for languages students. In the Shoosmith language centre, you can get one-to-one support in our language surgeries and see a language adviser to focus on your progress, as well as practicing your chosen language with native speakers as part of our partnership scheme.

In the marketing modules, you’ll explore topics like consumer behaviour, marketing intelligence and analytics, digital marketing, and social media. You’ll discover the ‘holistic marketing’ approach, in which you balance an organisation’s short-term objectives and long-term goals with the needs of the environment and society. 

Teaching and learning

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions. The types of scheduled lessons you’ll have depend on the course you study.

Placement hours typically include time spent on a work placement, studying abroad, or field trips.

Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently. This typically involves coursework, assignments, reading, preparing presentations and exam revision.

Assessment
Written
Practical
Coursework

First year

28%

27%

45%

Second year

27%

33%

40%

Year abroad

100%

Final year

14%

24%

62%


Written assessment typically includes exams and multiple choice tests.

Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Our teaching staff

Where you'll study

The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study.

Click to view on Google Maps
Hull Campus

Click to view directions on Google Maps

You don't just have the opportunity to become fluent in another language at Hull - you immerse yourself in the culture of the people who speak it.

Spend an unforgettable year abroad, studying at a partner university or working, in a country where your chosen language is spoken.

Learn how to apply the tools and techniques you have gained in practice through our buddy system and in the country of your chosen language on your year abroad.

Find out more

Learn with state-of-the-art business software in our inspiring Grade II listed buildings.

Find out more

Placements with sector-leading companies such as Siemens help you develop confidence and valuable career skills. Find out how from students Josh and Sam.

Watch now

Entry requirements

2019 Tariff points: 112 points. Points can be from any qualification on the UCAS tariff, but must include at least 80 points from 

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications
  • Applicants studying two languages should have an A level in a foreign language at Grade C or above. Applicants wishing to study one language should have a GCSE in a foreign language at Grade C or above.

UCAS has changed the way that qualifications earn points under the Tariff system. Please click here to work out your estimated points and to find out more about how the University of Hull considers qualifications.

Alternative qualifications 

  • IB Diploma: 28 points
  • Access to HE Diploma: Pass with 45 credits at merit

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: £9,250 per year*
  • International: £14,000 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

Additional costs

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

Future prospects

Stand out in a competitive job market with a degree in Modern Languages with Marketing. The combination of high-level language and cultural skills with knowledge in marketing, opens up a wide variety of career options after graduation.

Languages graduates have gone into a wide variety of careers, including - International customer liaison at Harrod’s; business analyst at United Biscuits; English teaching assistant in Japan; lecturers teaching English at universities in Dijon and Reims, and at the Sorbonne in Paris; translator for the Netherlands National Press Bureau; international officer at Lloyds Bank and intelligence officer with the RAF.