Faculty of Business, Law and Politics


UndergraduateBA (Hons)

Year of entry:
UCAS code: N500

What you'll study

First year

* Modules are subject to availability

Core modules

  • Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. You'll have the opportunity to apply your understanding of these different concepts in a real-life business project.

  • Personal and Professional Skills for Contemporary Organisations

    This module introduces the organisational behaviour and HRM concepts that you'll need for the course. Areas of focus include individual difference and personal development, and people management and leadership. You'll also concentrate on effective communication and information; skill evaluating; and strategy, culture, and referencing.

  • Business Environments

    This module introduces you to the wider environments - economic, political, social, legal, cultural - that businesses operate in and in turn help shape. You'll examine the tools for assessing how various market structures and changes in these environments may impact upon the conduct and performance of business.

  • Accounting and Finance

    This module delivers essential basic accounting and finance knowledge. You'll study topics including measuring financial performance; analysing and interpreting financial statements; capital investment appraisal decisions; financing decisions; working capital management; cost behaviour; cost-volume-profit analysis; absorption costing; variance analysis; and budgeting.

  • Operations, Supply Chain and Business Practices

    You will explore how modern businesses are developing their operations management and supply chain practices to enhance their competitiveness. You will learn new tools and techniques that can help you to understand, analyse and evaluate the complexities inherent in today's organisations.

Optional modules

  • Passport Languages

    The Passport Foreign Language Scheme provides you with the opportunity to develop your language skills. You can join a module to learn a new foreign language or to improve your existing language skills and intercultural competence. Languages include French, German, Spanish, Italian, Dutch, Chinese, Japanese and Russian.

  • World Economy

    This module provides an introduction to the world economy. You'll study the nature of, and change in, the world economy from an economic perspective complemented by a social, political and institutional understanding. You'll develop insights into key contemporary issues associated with international trade, international finance, regional groupings such as the European Community, climate change and others.

Second year

* Modules are subject to availability

Core modules

  • Consumer and Business Buyer Behaviour

    The consumer should be at the heart of any marketing activity. In this module, you'll build a deeper understanding of consumer behaviour and how you can use this information to develop effective marketing plans, marketing communications and develop products and services to satisfy unmet needs.

  • Integrated Marketing Communications and Branding

    This module helps you to develop a practical appreciation of current marketing communications and branding practices. You'll explore the theoretical basis for choices behind marketing communication activities and the potential roles played by different communications tools in producing integrated promotional campaigns.

Optional modules

  • Marketing Intelligence

  • Contemporary Marketing Management

  • Decision Making for Managers

    You will explore decision making and a range of factors that can impact upon decision makers in organisational settings. You'll consider the potential for decision making to become compromised by, amongst other things, bias and overly narrow consideration of complex situations, as well as looking at ways to improve the effectiveness of decision making.

  • Passport Languages

    The Passport Foreign Language Scheme provides you with the opportunity to develop your language skills. You can join a module to learn a new foreign language or to improve your existing language skills and intercultural competence. Languages include French, German, Spanish, Italian, Dutch, Chinese, Japanese and Russian.

  • Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

  • Research Methods

    This module offers the exciting opportunity to prepare and undertake a small action research project. It will introduce you to research methodology, the need for ethical approval, how to find and analyse data, and how you can use literature to support the formulation of a research question. The module will also help you to become better critical readers of others’ research.

Final year

* Modules are subject to availability

Core modules

  • Services Marketing

  • Digital Marketing and Social Media

    Social media and the internet have transformed marketing. Working with real businesses, you'll develop cutting edge insights to help you understand, evaluate and apply new concepts, tools and models in the digital landscape.

  • Strategic Marketing Planning & Auditing

  • International Marketing

    This modules equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex International marketing landscape.

  • Dissertation or Research Project

Optional modules

  • Social and Not-for-Profit Marketing

    This module introduces you to the application of marketing for not-for-profits and for the purpose of bringing about positive social change. Whilst you will be introduced to several applications of social marketing, fundraising will be discussed as being a central not-for-profit marketing function.

  • Business Project Management

    This module introduces a number of concepts, techniques, and methods designed to aid the successful management of projects. You'll consider differences in management thinking and in particular the different principles and assumptions that underpin various approaches for planning and undertaking projects.

  • Management Consulting

    You will be introduced to management consulting and a range of tools and techniques which are used in consulting projects. You'll also get plenty of opportunities to apply these in a number of team-based activities.

  • Passport Languages

    The Passport Foreign Language Scheme provides you with the opportunity to develop your language skills. You can join a module to learn a new foreign language or to improve your existing language skills and intercultural competence. Languages include French, German, Spanish, Italian, Dutch, Chinese, Japanese and Russian.

“As soon as I looked around, I knew Hull was the one for me.”

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More about this course

At Hull, you study the latest marketing concepts under expert staff who are passionate about the subject. Our aim is to inspire you to become creative marketing professionals who are both customer and brand champions. You work on live projects at every stage of this hands-on programme, boosting your employability.

You'll learn how to understand consumer behaviour through marketing intelligence and analytics and how to use digital marketing and social media. And you'll discover the ‘holistic marketing’ approach, in which you balance an organisation’s short-term objectives and long-term goals with the needs of the environment and society.

We invite expert guest lecturers to keep our students up to date with the latest issues in marketing. You're eligible for student membership of the Chartered Institute of Marketing and can take part in field trips to destinations such as the Museum of Brands, the National Media Centre and marketing conferences.

Many students choose to spend a year working on a professional placement or studying abroad as part of their degree. Summer schools are also available with a range of overseas partners, which are credit-bearing for degree purposes – a distinctive feature at Hull.

Teaching and Learning

First year



Second year



Final year




First year




Second year



Final year



Our teaching staff

Where you'll study

Hull Campus

Click to view directions on Google Maps


100% of our marketing students are in work or further study within six months of graduating, according to Unistats.

Our degrees feature cutting-edge modules that examine the very latest trends in digital marketing and social media.

You're guaranteed the opportunity to work on live projects for local and national companies.

Study abroad and gain valuable and life-enriching experience as part of your degree.

Find out more

Entry requirements

2019 Tariff points: 112 points. Points can be from any qualification on the UCAS tariff, but must include at least 80 points from 

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

UCAS has changed the way that qualifications earn points under the Tariff system. Please click here to work out your estimated points and to find out more about how the University of Hull considers qualifications.

Alternative qualifications

  • IB Diploma: 28 points.
  • Access to HE Diploma: Pass with minimum of 15 credit at distinction and 15 credits at merit.

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

At a glance

For this course, you'll need...

112 UCAS points

Points can be made up of a variety of qualifications. Calculate your points here.

We welcome a range of qualifications from the UK and worldwide which may not be listed.

Many of our courses offer a Foundation Year for applicants without the qualifications for direct entry on to the degree.

If you have any questions about our entry requirements or the tariff, please contact admissions or call 01482 466100.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: £9,250 per year*
  • International: £14,000 per year

*The amount you pay may increase each year, in line with inflation.

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.


Future Prospects

A range of possibilities are open to our graduates, including starting a new business. Recent graduates have found work with leading companies including L’Oreal, IBM, Deloitte, the Prince’s Trust, the Civil Service, Asda, Santander and Deutsche Bank

Marketing graduates have secured roles including marketing manager, advertising manager, event coordinator, bank management trainee and property manager.

Many graduates progress to further study, either at Hull or at educational institutions around the country and across the world.