Faculty of Business, Law and Politics

Marketing

UndergraduateBA (Hons)

Year of entry:
UCAS code: N500

What you'll study

Study the latest marketing concepts, trends and practices on this award-winning course. ​

​You can choose to spend a year working on a professional placement or studying abroad as part of your degree. Summer schools are also available at a range of overseas partners, which count towards your final degree mark – a distinctive feature at Hull.

First year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Compulsory modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. You'll have the opportunity to apply your understanding of these different concepts in a real-life business project.

  • Accounting and Finance

    This module delivers essential basic accounting and finance knowledge. You'll study topics including measuring financial performance; analysing and interpreting financial statements; capital investment appraisal decisions; financing decisions; working capital management; cost behaviour; cost-volume-profit analysis; absorption costing; variance analysis and budgeting.

  • Personal and Professional Skills for Contemporary Organisations

    This module introduces the organisational behaviour and HRM concepts that you'll need for the course. Areas of focus include individual difference, personal development, people management and leadership. You'll also concentrate on effective communication and information; skill evaluating; and strategy, culture, and referencing.

  • Business Environments

    This module introduces you to the wider environments - economic, political, social, legal, cultural - that businesses operate in and in turn help shape. You'll examine the tools for assessing how various market structures and changes in these environments may impact upon the conduct and performance of business.

  • Operations, Supply Chain and Business Practices

    You will explore how modern businesses are developing their operations management and supply chain practices to enhance their competitiveness. You will learn new tools and techniques that can help you to understand, analyse and evaluate the complexities inherent in today's organisations.

  • World Economy

    This module provides an introduction to the world economy. You'll study the nature of, and change in, the world economy from an economic perspective complemented by a social, political and institutional understanding. You'll develop insights into key contemporary issues associated with international trade, international finance, regional groupings such as the European Community, climate change and others.

Second year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Compulsory modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Consumer and Business Buyer Behaviour

    The consumer should be at the heart of any marketing activity. In this module, you'll build a deeper understanding of consumer behaviour, learning how to use this information to develop effective marketing plans and communications, as well as developing products and services to satisfy unmet needs.

  • Integrated Marketing Communications and Branding

    Develop your critical understanding of the role integrated marketing and communications plays in building and sustaining brand identity and equity.

  • Marketing Intelligence

    This module equips you with the ability to selectively analyse marketing data for insight, and to make effective decisions in relation to marketing resources and retaining consumers.

Optional modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester. And some modules may require prior study (taking an earlier module, for example).

  • Contemporary Marketing Management

    This module challenges you to evaluate concepts and theories in the context of new trends, strategies and tactics, preparing you for a career in a dynamic, fast-changing industry.

  • Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

  • Engaging with Entrepreneurial Organisations

    Working with a local  SME, you'll have the opportunity to solve a problem or produce a plan for the organisation. Projects will depend on the SMEs we work with, but this module is highly practical and hands on, allowing you to apply what you have to a real SME problem or opportunity.

  • Supply Chain Information Management and Big Data

    This module discusses the role that information management and big data can play for the supply chain. It will introduce you to the use of qualitative and quantitative methods for big data, text mining and social media mining analysis.

  • Passport Languages

    The Passport Foreign Language scheme provides you with the opportunity to develop your language skills. You can join a module to learn a new foreign language or to improve your existing language skills and intercultural competence.

  • Cross Cultural Management

    Cultural differences often create barriers to understanding and communication in international business environments. Explore a range of areas in international management, including leadership, decision-making, work and motivation, as well as communicating and negotiating across cultures. The emphasis will be on how individuals, teams and organisations manage these cultural differences.

  • European Business

    This module enhances your understanding of the EU, both in terms of internal policy and its commercial relations with the rest of the world, including the US and emerging nations.

  • Procurement and Supply Management

    This module explains how procurement ensures the effective supply of the materials that businesses need. Core concepts include managing business relationships, planning operations and problem solving.

  • Sustainable Business and Innovation

    Develop insights into the major trends, challenges and innovative concepts relating to business sustainability and corporate responsibility. You will be introduced to alternative business models, innovations and practices, exploring business-focused solutions to pressing challenges.

  • Information Management and Principles of Data Science

    The module examines the role of data science within contemporary consulting and explores its management dimensions. You'll develop an understanding of how to establish a better connection between data and business value.

  • Understanding Entrepreneurship

    Learn about entrepreneurship and SMEs from a policy and research perspective. You'll develop an understanding of the factors which contribute to successful and unsuccessful entrepreneurship, how entrepreneurship differs around the world, how governments encourage entrepreneurship and how one researches entrepreneurs.

  • Management Systems and Standards for Sustainability

    You will be introduced to the field of sustainable operations and management systems, standards and certifications for business and product sustainability. You'll learn how to develop and implement a sustainability management system and how to report on it using common industry standards.

  • Internet, e-Commerce and Emerging Technologies

    Discover exciting digital technologies that are emerging and affecting the dynamics of e-commerce. You will learn to develop a website or mobile-app without any coding and to communicate its requirements effectively from a business perspective.

Final year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Compulsory modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Services Marketing

    Businesses are linked to their customers through services. This module is concerned with managing customer experience and ensuring the organisation is service-centric so that higher outcomes such as loyalty and customer satisfaction can be realised.

  • Digital Marketing and Social Media

    Social media and the internet have transformed marketing. Working with real businesses, you'll develop cutting edge insights to help you understand, evaluate and apply new concepts, tools and models in the digital landscape.

  • Strategic Marketing Planning and Auditing

    This module will introduce you to the stages of an organisation’s marketing plan. You will investigate how an organisation uses strategic analysis, strategic choice, managing resources, strategic implementation,monitoring and control to fulfil its strategic marketing objectives and gain competitive advantage.

  • International Marketing

    This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape.

  • Dissertation or Research Project

    You can choose to complete a dissertation worth 40 credits (across two modules) or a shorter research project at 20 credits (for one module) on a subject relevant to your degree.

Optional modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester. And some modules may require prior study (taking an earlier module, for example).

  • Social and Not-for-profit Marketing

    This module introduces you to the application of marketing for not-for-profit organisations and for the purpose of bringing about positive social change. Whilst you will be introduced to several applications of social marketing, fundraising will be discussed as being a central not-for-profit marketing function.

  • Employee Relations and Engagement

    Explore the strategies adopted by employers to manage their employees. The workplace is the site of potential mutuality of interests but also of potential conflict. You will study how this is understood and managed through individual and collective practices.

  • Organisation in the Digital Economy

    The internet and emerging digital technologies present business and society with all kinds of opportunities and challenges. Here's your chance to engage with the new management mindsets needed to address them.

  • Managing Your Money – Personal Financial Planning

    Prepare for the financial challenges and opportunities of life after university. Discuss the monetary issues of being a third year, and cover topics including tax, student loans, credit, debt, pensions, insurance, savings and investments.

  • Business Project Management

    This module addresses project management, covering a range of concepts, tools, techniques and approaches. You’ll explore factors affecting project success and failure.

“As soon as I looked around, I knew Hull was the one for me.”

Eve Lodge Watch video

More about this course

At Hull, you'll study the latest marketing concepts under expert staff who are passionate about the subject. Our aim is to inspire you to become a creative marketing professionals who is both a customer and brand champions. You'll work on live projects at every stage of this hands-on degree.

  • This course won the CIM Best Student Engagement Award for two years running, in 2016 and 2017.
  • You'll be eligible for student membership of the Chartered Institute of Marketing.
  • Take part in field trips to destinations such as the Museum of Brands, the National Media Centre and marketing conferences. 94% of our students are in work or further study six months after graduating (UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018).

You'll learn how to understand consumer behaviour through marketing intelligence and analytics and how to use digital marketing and social media. And you'll discover the ‘holistic marketing’ approach: balancing an organisation’s goals against the needs of the environment and society.

Teaching and learning

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions. The types of scheduled lessons you’ll have depend on the course you study.

Placement hours typically include time spent on a work placement, studying abroad, or field trips.

Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently. This typically involves coursework, assignments, reading, preparing presentations and exam revision.

Assessment
Written
Practical
Coursework

First year

47%

3%

50%

Second year

24%

76%

Final year

18%

82%


Written assessment typically includes exams and multiple choice tests.

Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Our teaching staff

Where you'll study

The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study.

Click to view on Google Maps
Hull Campus

Click map to view directions on Google Maps

94% of our marketing students are in work or further study within six months of graduating, according to Unistats.

Our degrees feature cutting-edge modules that examine the very latest trends in digital marketing and social media.

You're guaranteed the opportunity to work on live projects for local and national companies.

Study abroad and gain valuable and life-enriching experience as part of your degree.

Find out more

Placements with sector-leading companies such as Siemens help you develop confidence and valuable career skills. Find out how from students Josh and Sam.

Watch now

Entry requirements

2019 Tariff points: 112 points. Points can be from any qualification on the UCAS tariff, but must include at least 80 points from 

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

UCAS has changed the way that qualifications earn points under the Tariff system. Please click here to work out your estimated points and to find out more about how the University of Hull considers qualifications.

Alternative qualifications

  • IB Diploma: 28 points.
  • Access to HE Diploma: Pass with minimum of 15 credit at distinction and 15 credits at merit.

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: £9,250 per year*
  • International: £14,000 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

Additional costs

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

Future prospects

A range of possibilities are open to our graduates, including starting a new business. Recent graduates have found work with leading companies including L’Oreal, IBM, Deloitte, the Prince’s Trust, the Civil Service, Asda, Santander and Deutsche Bank

Marketing graduates have secured roles including marketing manager, advertising manager, event coordinator, bank management trainee and property manager.

Many graduates progress to further study, either at Hull or at educational institutions around the country and across the world.