Management_MBus

Undergraduate Available in Clearing

BA Marketing and Management

Become a creative, strategic decision maker – delivering imaginative solutions to business problems – on this accredited course.

Key information

Study mode

Full-time

Course length

3 years

Entry requirements

N/A

See requirements

UCAS code

N504

Choose an option

Start date

Course overview

This course is designed for people with a strong interest in marketing, but who also want to gain management skills and knowledge.

It's the perfect combination if you want to be a creative manager who can help steer teams towards innovative business solutions.

You'll learn how to understand consumer behaviour through marketing intelligence and analytics – and how to use digital marketing and social media for commercial advantage. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world.

Apply now through clearing

01482 462236 Apply online

6 reasons to study Marketing and Management at Hull

  1. 95% graduate employability rating§
  2. Chartered Institute of Marketing accredited
  3. 91% rating for overall student satisfaction
  4. Opt to study abroad or go on placement for a year
  5. Guaranteed to work on live projects for real firms
  6. Study at an AACSB-accredited business school

What you'll study

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

First year modules

  • Compulsory

    Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. You'll have the opportunity to apply your understanding of these different concepts in a real-life business project.

    Personal and Professional Skills for Contemporary Organisations

    This module introduces the organisational behaviour and HRM concepts that you'll need for the course. Areas of focus include individual difference, personal development, people management and leadership. You'll also concentrate on effective communication and information; skill evaluating; and strategy, culture, and referencing.

    Business Environments

    This module introduces you to the wider environments - economic, political, social, legal, cultural - that businesses operate in and in turn help shape. You'll examine the tools for assessing how various market structures and changes in these environments may impact upon the conduct and performance of business.

    Operations, Supply Chain and Business Practices

    You will explore how modern businesses are developing their operations management and supply chain practices to enhance their competitiveness. You will learn new tools and techniques that can help you to understand, analyse and evaluate the complexities inherent in today's organisations.

    Accounting and Finance

    This module delivers essential basic accounting and finance knowledge. You'll study topics including measuring financial performance; analysing and interpreting financial statements; capital investment appraisal decisions; financing decisions; working capital management; cost behaviour; cost-volume-profit analysis; absorption costing; variance analysis and budgeting.

    World Economy

    This module provides an introduction to the world economy. You'll study the nature of, and change in, the world economy from an economic perspective complemented by a social, political and institutional understanding. You'll develop insights into key contemporary issues associated with international trade, international finance, regional groupings such as the European Community, climate change and others.

Second year modules

  • Compulsory

    Consumer and Business Buyer Behaviour

    The consumer should be at the heart of any marketing activity. In this module, you'll build a deeper understanding of consumer behaviour, learning how to use this information to develop effective marketing plans and communications, as well as developing products and services to satisfy unmet needs.

    Responsible Business in Society

    Examine the challenges to business practice from the social and environmental responsibility agenda. You'll explore concepts like responsible business, corporate social responsibility, business ethics and sustainable development. And you'll learn to understand them in a global context.

    Integrated Marketing Communications and Branding

    Develop your critical understanding of the role integrated marketing and communications plays in building and sustaining brand identity and equity.

    Marketing Intelligence

    This module equips you with the ability to selectively analyse marketing data for insight, and to make effective decisions in relation to marketing resources and retaining consumers.

    Organisational Management

    You will explore different approaches to organisational management and be given the opportunity to integrate theory and practice. You'll consider a variety of organising practices, the assumptions that underpin them, ranging from the highly mechanistic to more holistic, systemic perspectives, and the outcomes achieved in complex, dynamic operating environments.

  • Optional

    Contemporary Marketing Management

    This module challenges you to evaluate concepts and theories in the context of new trends, strategies and tactics, preparing you for a career in a dynamic, fast-changing industry.

    Internet, e-Commerce and Emerging Technologies

    Discover exciting digital technologies that are emerging and affecting the dynamics of e-commerce. You will learn to develop a website or mobile-app without any coding and to communicate its requirements effectively from a business perspective.

    Management Systems and Standards for Sustainability

    You will be introduced to the field of sustainable operations and management systems, standards and certifications for business and product sustainability. You'll learn how to develop and implement a sustainability management system and how to report on it using common industry standards.

    Supply Chain Information Management and Big Data

    This module discusses the role that information management and big data can play for the supply chain. It will introduce you to the use of qualitative and quantitative methods for big data, text mining and social media mining analysis.

    Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

    Passport Languages

    The Passport Foreign Language scheme provides you with the opportunity to develop your language skills. You can join a module to learn a new foreign language or to improve your existing language skills and intercultural competence.

Year abroad modules

You spend a year studying at one of our partner institutions in Europe, Asia, North America or Australia. This is an outstanding opportunity to broaden your horizons in a different culture and environment, learn new skills and develop valuable international contacts while continuing your studies.

Placement year modules

Your placement is your opportunity to get some real-world work experience under your belt.

Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services.

The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship.   You'll also benefit from the University's Careers and Employability service based in Student Central.   

Final year modules

  • Compulsory

    Digital Marketing and Social Media

    Social media and the internet have transformed marketing. Working with real businesses, you'll develop cutting edge insights to help you understand, evaluate and apply new concepts, tools and models in the digital landscape.

    Business Strategies

    This module considers business strategy and strategic decision making in diverse organisational contexts. You'll learn to use strategic analysis to make choices that create stakeholder value and strategic advantage in the complex business world.

    International Marketing

    This module equips you with a cross-cultural perspective on marketing and therefore trains you to excel in an increasingly globalised and yet complex international marketing landscape.

    Leadership and Change Management

    Consider perspectives on organisational change and analyse change management techniques, including how to manage resistance as well as ethical issues, culture and diversity.

    Dissertation or Research Project

    You can choose to complete a dissertation worth 40 credits (across two modules) or a shorter research project at 20 credits (for one module) on a subject relevant to your degree.

  • Optional

    Employee Relations and Engagement

    Explore the strategies adopted by employers to manage their employees. The workplace is the site of potential mutuality of interests but also of potential conflict. You will study how this is understood and managed through individual and collective practices.

    Organisation in the Digital Economy

    The internet and emerging digital technologies present business and society with all kinds of opportunities and challenges. Here's your chance to engage with the new management mindsets needed to address them.

    Managing Your Money – Personal Financial Planning

    Prepare for the financial challenges and opportunities of life after university. Discuss the monetary issues of being a third year, and cover topics including tax, student loans, credit, debt, pensions, insurance, savings and investments.

    Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

    Business Project Management

    This module addresses project management, covering a range of concepts, tools, techniques and approaches. You’ll explore factors affecting project success and failure.

    Social and Not-for-profit Marketing

    This module introduces you to the application of marketing for not-for-profit organisations and for the purpose of bringing about positive social change. Whilst you will be introduced to several applications of social marketing, fundraising will be discussed as being a central not-for-profit marketing function.

All modules are subject to availability and this list may change at any time.

How you'll study

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Eve-Lodge
Eve Lodge Marketing

Why I chose Marketing at Hull

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Entry Requirements

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

During Clearing we look at all of your qualifications and experience, not just your academic grades – you’re more than just letters on a page!

Some courses still do have requirements such as previous study in your subject area, or specific GCSE grades. Others have additional requirements such as an interview or a satisfactory DBS check.

Please call us now on 01482 462236 to find out if we have a course that’s suitable for you.

Don't meet our requirements?

We offer a Foundation Year to boost your skills and knowledge – it’s a great way to make your way into higher education.

Switch to the foundation year

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Our teaching staff

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Take a tour of the facilities

Our Business School's Management Learning Lab. It's a good place to start your virtual tour of campus.

Fees & funding

Home / EU

£9,250 per year*

International

£14,000 per year

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

Attainment
Scholarship

If you achieve

112 UCAS tariff points

from three A levels or equivalent, you could receive a reward of

£1,200

Find out more

An affordable city for students

From bills, to meals, to pints – you’ll find that your money goes a lot further in Hull.

Your future prospects

  • Marketing manager
  • Digital marketing executive
  • Public relations executive
  • Product manager
  • Brand operations executive

With marketing skills backed up by a broad business knowledge, Hull graduates are highly employable in a range of organisations.

Some of our previous students have taken up roles at companies including Kelloggs, Siemens, Heinz and Nestlé.

Open Day at University of Hull

Ready to apply?

You can apply for this course through UCAS. As well as providing your academic qualifications, you’ll be able to showcase your skills, qualities and passion for the subject.

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This. Is. Hull.

A place where we stand up to kings, do deals with the world and take a wrecking ball to the slave trade. A place where culture stands out and the phone boxes are a different colour. A place where we're free-thinking, independent and proud of it.

§Percentage of students in work or further study within six months of graduating: UK domicile full-time first degree leavers; Destinations of Leavers from Higher Education survey for the academic year 2016/17, published by HESA 2018

†Overall satisfaction score in the marketing subject area (National Student Survey 2019, HEIs)

‡All Hull University Business School degrees have international accreditation from AACSB, held by fewer than 5% of business programmes worldwide