Faculty of Arts, Cultures and Education

Digital Design

UndergraduateBA (Hons)

Year of entry:
UCAS code: W212

What you'll study

You will develop your knowledge and apply your skills as you solve design problems throughout the BA (Hons) Digital Design programme. The course offers a balance of design theory and practical work and prepares you for entry into professional practice. You'll develop a portfolio of work that demonstrates your knowledge of digital design concepts and theories. This portfolio will also include your final-year Major Project. 

First year

* Modules are subject to availability

Core modules

  • Principles of Visual Design

    You will explore the principles of designing for the visual medium using software tools and traditional methods. You'll develop your understanding of layout, typography and colour palettes as well as engaging with design research.

  • Designing for User Experience

    You will be introduced to the fundamentals of experience design (UX Design), and concepts related to it such as 'interface design', 'interaction design', and 'interactivity'. You'll design and deliver an immersive and engaging experience using a commercial platform.

  • Production Planning and Professional Skills

    You will be introduced to the fundamental professional practices appropriate to your University and professional career. You work as part of a team and develop skills related to the practical application of digital design and media production management.

  • Designing for the Web

    You will learn the skills and techniques required for designing user interfaces (UI’s) for large and small screen devices. In addition, you'll explore User Experience Design (UX).

  • 3D Design 1

    You are introduced to the fundamentals of 3D Design including a range of graphic, marketing and games considerations. You'll learn the basics of modelling, textures and rendering in order to design your own 3D animation and portfolio.

  • The Craft of Filmmaking

    Gain insight into the practical and collaborative elements of filmmaking. This module will introduce you to direction, cinematography, production management, editing and audio, with opportunities for practical application and critical reflection.

Second year

* Modules are subject to availability

Core modules

  • 3D Design 2

    Engage with 3D character design, rigging and animation. Through a combination of research, study and practical projects, you'll widen your awareness of professional design theory, principles and practice.

  • Principles of Animation

    You will be introduced to a range of different traditional animation techniques. You'll also combine your knowledge of raster and vector design to create your own motion graphics. Final project will include a sophisticated animation to be core part of your professional portfolio.

  • Interaction, Experience and Engagement

    This module will provide you with an opportunity to explore and experiment with a variety of different interactive mediums. You'll produce a piece for work that encompases a mixture of sound, images and expressions in order to evoke meaning within an interactive experience.

  • Visual Design 2

    You will explore the design theory that explains intuitive design processes. You'll apply theoretical content to practical design problems and produce refined conceptual solutions.

  • Professional Practice

    Digital Design and Game and Entertainment Design students work together in groups to solve a real-world design problem. Working first in pairs and then in larger groups, you'll experience the challenges that are associated with team working in professional practice.

  • Designing with Digital Technologies

    You will build on your knowledge of visual, web and experience design to explore more advanced multimedia platforms. You'll implement a selection of innovative solutions to design problems.

Final year

* Modules are subject to availability

Core modules

  • 3D Design 3

    This module provides you with the opportunity to bring the 3D knowledge you have developed over the degree into the context of a larger 3D project space. You'll engage with design considerations around virtual world design.

  • Business Skills for Creative Practitioners

    Develop an understanding of the approaches, theories and principles of digital business practice. You'll learn to promote a business concept through the use of digital marketing strategies and develop an original campaign portfolio.

  • Major Project (Digital Media)

    You will engage with a major design project of your choice or suggested by a member of the digital media teaching staff. The project will have a written research component as well as a practical element.

  • Creative Leadership and Entrepreneurship

    You will explore the business and career potential of the UK creative industries. You'll design, curate and build an online portfolio of design work together with a creative CV and a business plan.

  • Game Art and Design

    Explore game design theory and practice while developing ideas for your own video game concept. Taught seminars will provide you with the skills necessary to present your ideas through visual communications using a variety of software packages.

“I chose Hull because I liked the modules compared to other universities I looked at. They're better suited to me, and what I want to get out of the course.”

Ashvita Sudhakar Watch Video

More about this course

This hands-on course aims to produce graduates who go beyond the expected to move digital design forward in the 21st century. We'll teach you how to solve creative problems and express your ideas using advanced digital technologies. And we'll provide you with the well-rounded skills and experience needed to excel in your career. You'll be taught by a variety of lecturers with a diverse range of skills and experiences, including managing large team-based projects across Europe, directing live media events and delivering visual design solutions in the creative industries.

From the fundamentals of digital graphic design to the completion of multidisciplinary projects, this programme enables you to develop your creativity, innovation and design skills. You'll study graphic design, 2D and 3D design, animation and filmmaking, and you'll learn to use these new skills to produce professional solutions for all kinds of visual design problems. The optional year in industry gives you the chance to enhance your CV with some valuable real-world experience in this rapidly changing and dynamic field. The foundation year might be an option for those who don't meet the academic entry requirements for the full Honours programme.

Teaching and Learning

First year



Second year




Final year




First year



Second year




Final year




Our teaching staff

Hull is one of few universities to incorporate digital and computer game design alongside film and TV.

Fantastic facilities include Middleton Hall, with its advanced cinema, as well as a dedicated TV, film and digital media resources.

Study under industry experts with experience of managing large projects across Europe and delivering creative solutions.

Benefit from our connections with regional film and media organisations, and gain invaluable work experience.

Entry requirements

2019 Tariff points: 112 points. Points can be from any qualifications on the UCAS tariff, but must include at least 80 points from

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications 

UCAS has changed the way that qualifications earn points under the Tariff system. Please click here to work out your estimated points and to find out more about how the University of Hull considers qualifications.

Alternative qualifications 

  • IB Diploma: 28 points.
  • Access to HE Diploma: pass with minimum of 45 credits at merit.

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

At a glance

For this course, you'll need...

112 UCAS points

Points can be made up of a variety of qualifications. Calculate your points here.

We welcome a range of qualifications from the UK and worldwide which may not be listed.

Many of our courses offer a Foundation Year for applicants without the qualifications for direct entry on to the degree.

If you have any questions about our entry requirements or the tariff, please contact admissions or call 01482 466100.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: £9,250 per year*
  • International: £14,000 per year

*The amount you pay may increase each year, in line with inflation.

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.


Future Prospects

Our emphasis is on developing graduates who have the potential to lead in the creative industries. You'll be equipped to enter a range of digital design-related positions - everything from traditional graphic design, through interactive design for web platforms, to working in advertising.

Our graduates have gone on to successful careers in graphic design, web design, multimedia design, information design, video design and art direction.

The University has an excellent Careers Service, which gives individual advice to students and arranges recruiting visits by prospective employers during your final year. We do consistently well in the ‘graduate employment’ category of national surveys, and we have one of the lowest graduate unemployment rates in the UK.