marketing

Faculty of Business, Law and Politics

Business Management and Marketing

UndergraduateBA (Hons)

Year of entry:
UCAS code: NN15

What you'll study

First year

* Modules are subject to availability

Core modules

  • Personal and Professional Skills for Contemporary Organisations

    This module introduces the organisational behaviour and HRM concepts that you'll need for the course. Areas of focus include individual difference and personal development, and people management and leadership. You'll also concentrate on effective communication and information; skill evaluating; and strategy, culture, and referencing.

  • Accounting and Finance

    This module delivers essential basic accounting and finance knowledge. You'll study topics including measuring financial performance; analysing and interpreting financial statements; capital investment appraisal decisions; financing decisions; working capital management; cost behaviour; cost-volume-profit analysis; absorption costing; variance analysis; and budgeting.

  • Business Environments

    This module introduces you to the wider environments - economic, political, social, legal, cultural - that businesses operate in and in turn help shape. You'll examine the tools for assessing how various market structures and changes in these environments may impact upon the conduct and performance of business.

  • Operations, Supply Chain and Business Practices

    You will explore how modern businesses are developing their operations management and supply chain practices to enhance their competitiveness. You will learn new tools and techniques that can help you to understand, analyse and evaluate the complexities inherent in today's organisations.

  • Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. You'll have the opportunity to apply your understanding of these different concepts in a real-life business project.

Optional modules

  • Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

  • World Economy

    This module provides an introduction to the world economy. You'll study the nature of, and change in, the world economy from an economic perspective complemented by a social, political and institutional understanding. You'll develop insights into key contemporary issues associated with international trade, international finance, regional groupings such as the European Community, climate change and others.

Second year

* Modules are subject to availability

Core modules

  • Responsible Business in Society

    Examine the challenges to business practice from the social and environmental responsibility agenda. You'll explore concepts like responsible business, corporate social responsibility, business ethics and sustainable development. And you'll learn to understand them in a global context.

  • Consumer and Business Buyer Behaviour

    The consumer should be at the heart of any marketing activity. In this module, you'll build a deeper understanding of consumer behaviour and how you can use this information to develop effective marketing plans, marketing communications and develop products and services to satisfy unmet needs.

  • Integrated Marketing Communication and Branding

  • Organisational Management

    You will explore different approaches to organisational management and be given the opportunity to integrate theory and practice. You'll consider a variety of organising practices, the assumptions that underpin them (ranging from the highly mechanistic to more holistic, systemic perspectives), and the outcomes achieved in complex, dynamic operating environments.

Optional modules

  • The Organisational and Environmental Context of HRM

    This module aims to develop your understanding of how organisational and environmental context informs HR management in terms of its design, organisation, leadership, ethics and practice.

  • Understanding Entrepreneurship

    Learn about entrepreneurship and SMEs from a policy and research perspective. You'll develop an understanding of the factors which contribute to successful and unsuccessful entrepreneurship, how entrepreneurship differs around the world, how governments encourage entrepreneurship and how one researches entrepreneurs.

  • Sustainable Business and Innovation

    Develop insights into the major trends, challenges and innovative thinking on business sustainability and corporate responsibility. You'll be introduced to alternative business models, innovations and practices, and will explore business-focused solutions to pressing challenges.

  • Organisation in the Digital Economy

    The internet and emerging digital technologies present business and society with all kinds of opportunities and challenges. Here's your chance to engage with the new management mindsets needed to address them.

  • Procurement and Supply Chain Operations

    This module explains how procurement ensures the effective supply of the materials that businesses need. Core concepts include managing business relationships, planning operations and problem solving.

  • Financial Reporting

    This module covers a wide range of the regulatory aspects of financial reporting. It will enable you to understand and evaluate the meaning and construction of traditional financial statements of companies, according to international accounting standards

  • Financial Management

    Develop a fundamental understanding of investment, financing and dividend decisions. You'll be introduced to the basic techniques and concepts needed to evaluate complex financial management problems.

  • Decision Making for Managers

    You will explore decision making and a range of factors that can impact upon decision makers in organisational settings. You'll consider the potential for decision making to become compromised by, amongst other things, bias and overly narrow consideration of complex situations, as well as looking at ways to improve the effectiveness of decision making.

  • Passport Languages

    The Passport Foreign Language Scheme provides you with the opportunity to develop your language skills. You can join a module to learn a new foreign language or to improve your existing language skills and intercultural competence. Languages include French, German, Spanish, Italian, Dutch, Chinese, Japanese and Russian.

  • Summer School

    Broaden your experience in an international setting and study in one of our partner institutions for up to three weeks over the summer. This module can count towards your degree.

  • Research Methods

    This module offers the exciting opportunity to prepare and undertake a small action research project. It will introduce you to research methodology, the need for ethical approval, how to find and analyse data, and how you can use literature to support the formulation of a research question. The module will also help you to become better critical readers of others’ research.

Final year

* Modules are subject to availability

Core modules

  • Services Marketing

  • Business Strategies

  • Strategic Marketing Auditing and Planning

  • Dissertation or Research Project

  • Business Project Management

    This module introduces a number of concepts, techniques, and methods designed to aid the successful management of projects. You'll consider differences in management thinking and in particular the different principles and assumptions that underpin various approaches for planning and undertaking projects.

Optional modules

  • Passport Languages

    The Passport Foreign Language Scheme provides you with the opportunity to develop your language skills. You can join a module to learn a new foreign language or to improve your existing language skills and intercultural competence. Languages include French, German, Spanish, Italian, Dutch, Chinese, Japanese and Russian.

  • Management Consulting

    You will be introduced to management consulting and a range of tools and techniques which are used in consulting projects. You'll also get plenty of opportunities to apply these in a number of team-based activities.

"I felt very special - not only did I choose to come to Hull, but Hull Uni chose me."

Corinna Jacobs Find out more

“As soon as I looked around, I knew Hull was the one for me.”

Eve Lodge Find out more

More about this course

Our business management programmes are perfect if you want to develop a broad skill-set that will help you deal with the complexity and diversity of the modern business world. You'll examine how organisations work and discover how to seize the right opportunities at the right time. But you'll also learn how to be a responsible manager by considering legal and ethical issues. You'll study under leading experts who'll bring theory to life with case studies, live projects and guest speakers. Our many professional accreditations reflect our relevance to the real world of business.

By focusing on marketing, you'll also gain specialist knowledge on the latest ideas and trends in this competitive field, giving you a real edge in the jobs market. You can also spend a year of your programme in work, gaining invaluable experience and creating contacts. Or you could spend a year studying abroad with one of our partners across Europe, Asia, North America and Australia to give your degree an international flavour. There are also opportunities to take part in international summer schools including destinations such as Copenhagen Business School and Hong Kong University. We are seeking accreditation for this course from the Chartered Institute of Marketing.

Teaching and Learning
Scheduled
Placement
Independent

First year

23%

77%

Second year

13%

87%

Final year

13%

87%

Assessment
Written
Practical
Coursework

First year

47%

3%

50%

Second year

20%

80%

Final year

10%

89%

Our teaching staff

Study abroad and gain valuable and life-enriching experience as part of your degree.

Find out more

Learn with state-of-the-art business software in our inspiring Grade II listed buildings.

Find out more

Our degrees feature cutting-edge modules that examine the very latest trends in digital marketing and social media.

You're guaranteed the opportunity to work on live projects for local and national companies.

Entry requirements

2019 Tariff points: 112 points. Points can be from any qualification on the UCAS tariff, but must include at least 80 points from 

  • A levels
  • BTEC Subsidiary Diploma, Diploma or Extended Diploma
  • OCR Cambridge Technical Introductory Diploma, Diploma or Extended Diploma
  • CACHE Diploma or Extended Diploma
  • Irish Leaving Certificate
  • Scottish Highers
  • Welsh Baccalaureate Advanced Diploma
  • or a combination of appropriate Level 3 qualifications

UCAS has changed the way that qualifications earn points under the Tariff system. Please click here to work out your estimated points and to find out more about how the University of Hull considers qualifications.

Alternative qualifications

  • IB Diploma: 28 points.
  • Access to HE Diploma: Pass with minimum of 15 credit at distinction and 15 credits at merit.

We welcome applicants with a range of qualifications from the UK and worldwide which may not exactly match the combinations shown above. Please contact the University’s Admissions Service for individual guidance.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: £9,250 per year*
  • International: £14,000 per year

*The amount you pay may increase each year, in line with inflation.

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

 

Future Prospects

A range of possibilities are open to our graduates from exciting employment opportunities – particularly in marketing – to starting your own business.

Recent graduates have gone on to work with companies including Npower, Enterprise Rent-A-Car, Asda, JJB Sports and Santander.

As well working as marketing managers, our students have gone on to work as administration managers, events coordinators, financial administrators and information managers.

Other graduates progress to further study, either here at Hull or with universities all over Britain and around the world.