German_with_Management

Faculty of Arts, Cultures and Education and Faculty of Business, Law and Politics

Modern Languages with Marketing

UndergraduateBA (Hons) Available in Clearing

Year of entry:
UCAS code: R9N5

What you'll study

Gain high-level language, linguistic and cultural skills, as well as a solid foundation in marketing on this combined degree. You can study one or two languages on this programme, choose from: Chinese, French, German, Italian, or Spanish.

First year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Core modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Chinese / French / German / Italian / Spanish Language 1

    In each year, you’ll undertake two core language modules in each of your chosen languages, at either beginners and improvers or advanced level. Beginners and improvers level is for those without an A Level in languages and you'll start from scratch in a new language - where the emphasis is on key structures and intensive practice. If you have an A Level, you'll study at advanced level and begin to move confidently as you attain real-world language skills and explore various ways to apply these. 

  • Chinese / French / German / Italian / Spanish Language 2

    At beginners and improvers level; still working with native speakers, experienced teachers and language experts, you’ll already be able to look back and see a steady climb as you gain in confidence and proficiency, with more of our dedicated interaction and feedback. At advanced level you'll build on the ground acquired in trimester 1 to apply your practical language skills in a range of contexts. 

  • Personal and Professional Skills for Contemporary Organisations

    This module introduces the organisational behaviour and HRM concepts that you'll need for the course. Areas of focus include individual difference and personal development, and people management and leadership. You'll also concentrate on effective communication and information; skill evaluating; and strategy, culture, and referencing.

  • Marketing

    This module introduces you to core marketing theories and concepts such as segmentation, targeting and positioning, consumer behaviour, and marketing mix. You'll have the opportunity to apply your understanding of these different concepts in a real-life business project.

If you're studying one language, you'll also take the following modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester.

  • Skills for Communicating Cultures

    Develop awareness of the cultural influences affecting your use of language to become a better communicator in an increasingly globalised world. You'll explore the subject through your own language knowledge and through engagement in other languages being studied and taught across the school.

  • Ideas and Identity: The Construction of National Identity

    Discover new and innovative ways of thinking about the national and cultural identities that are central to the language(s) you will be studying during your degree. You will learn about important cultural narratives and identity politics, by focusing on topics and texts in your chosen language(s) of study: French, Spanish, English, Italian, German and Chinese.

Second year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Core modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Chinese / French / German / Italian / Spanish Language 3

    With more intensive practice, group work, grammar revision, and the development of core skills such as translation, you’ll work with your teachers to ensure you’re reaching a professionally recognised standard, no matter at what level you began your studies.

  • Chinese / French / German / Italian / Spanish Language 4

    Here the practice continues in each language area with intensified emphasis on idiomatic, colloquial and formal registers in different social and cultural contexts. There is also a distinct emphasis on preparation for your time abroad in the countries of your target language(s).

  • Consumer and Business Buyer Behaviour

    The consumer should be at the heart of any marketing activity. In this module, you'll build a deeper understanding of consumer behaviour and how you can use this information to develop effective marketing plans, marketing communications and develop products and services to satisfy unmet needs.

  • Integrated Marketing Communications and Branding

    This module helps you to develop a practical appreciation of current marketing communications and branding practices. You'll explore the theoretical basis for choices behind marketing communication activities and the potential roles played by different communications tools in producing integrated promotional campaigns.

If you're studying one language, you'll also take the following modules

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester.

  • Presenting and Representing the Past

    Can you trust History and historical facts? Is one person’s truth another person’s lie? In this module, you will compare the way the past has been presented and used by rulers, novelists, film-makers, and artists in a variety of cultures and languages.You'll explore further, the notions of memory, authenticity and changes within History and cultures.

  • Contemporary Cities: Migration, Place and Belonging

    This module puts cultural representations of European and Chinese cities in conversation using a variety of forms (cinema, art, literature amongst others) to see how and why contemporary cities and their societies are interpreted and imagined, allowing us to engage with them in new, and sometimes unexpected, ways.

Year abroad

You’ll spend your third year abroad. You can choose to study at a partner university, work in a school as a language assistant or work in industry or commerce.

Final year

All modules are subject to availability and this list may change at any time.

The course consists of 120 credits per year. Most modules are 20 credits, meaning you’ll study six modules each year. Some longer modules, such as a dissertation, are worth more (e.g. 40 credits). In these cases, you’ll study fewer modules - but the number of credits will always add up to 120.

Core modules

Core and compulsory modules are fundamental to achieving the learning outcomes for your course and must be studied.

  • Chinese / French / German / Italian / Spanish Language 5

    Back from the country or countries of your target language(s), the focus here is the consolidation of structures and grammar, as well as the serious development of skills in areas like translation, interpreting, textual exegesis, or subtitling.

  • Chinese / French / German / Italian / Spanish Language 6

    Building on all your work and experience to date, we’ll help to set you on your way to fluent professional and social use of your target language(s). This final module will help you become a career-ready global citizen, able to interact in diverse contexts and on multiple platforms.

  • Services Marketing

    Through service(s), businesses are linked to their customers. This module is concerned with managing customer experience and ensuring the organisation is service centric so that higher outcomes such as loyalty and customer satisfaction can be realised.

  • Language in the Globalised Marketplace

If you're studying one language, you'll also take the following module

Optional modules let you tailor the course to your interests. Please note, the availability of optional modules can vary each trimester.

  • Dissertation

"I found that Hull really offered a wide variety of different languages, so I thought it'd be perfect for what I wanted to do."

Isabel Jezierska Watch video

"As soon as I looked around, I knew Hull was the one for me."

Eve Lodge Watch video

More about this course

Gain high-level language, linguistic and cultural skills, as well as a solid foundation in marketing on this combined degree. You can study one or two languages on this programme, choose from: Chinese, French, German, Italian, or Spanish. Hull offers excellent language learning facilities, with a dedicated space for languages students. In the Shoosmith language centre, you can get one-to-one support in our language surgeries and see a language adviser to focus on your progress, as well as practicing your chosen language with native speakers as part of our partnership scheme.

In the marketing modules, you’ll explore topics like consumer behaviour, marketing intelligence and analytics, digital marketing, and social media. You’ll discover the ‘holistic marketing’ approach, in which you balance an organisation’s short-term objectives and long-term goals with the needs of the environment and society. 

Teaching and learning

Throughout your degree, you’re expected to study for 1,200 hours per year. That’s based on 200 hours per 20 credit module. And it includes scheduled hours, time spent on placement and independent study. How this time’s divided among each of these varies each year and depends on the course and modules you study.

Scheduled hours typically include lectures, seminars, tutorials, workshops, and supervised laboratory and studio sessions. The types of scheduled lessons you’ll have depend on the course you study.

Placement hours typically include time spent on a work placement, studying abroad, or field trips.

Independent study is the time outside your scheduled timetable, where you’ll be expected to study independently. This typically involves coursework, assignments, reading, preparing presentations and exam revision.

Assessment
Written
Practical
Coursework

First year

28%

27%

45%

Second year

27%

33%

40%

Year abroad

100%

Final year

14%

24%

62%


Written assessment typically includes exams and multiple choice tests.

Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Our teaching staff

Where you'll study

The location below may not be the exact location of all modules on your timetable. The buildings you'll be taught in can vary each year and depend on the modules you study.

Hull Campus

Click to view directions on Google Maps

Entry requirements

During Clearing we look at all of your qualifications and experience, not just your academic grades – you're more than just letters on a page!

Some courses do still have requirements such as previous study in your subject area, or specific GCSE grades. Others have additional requirements such as an interview or a satisfactory DBS check.

Please call us now on 01482 462238 to find out if we have a course that’s suitable for you.

International students

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level.

This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill. For other English language proficiency qualifications acceptable by this University, please click here.

If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Visit your country page to find out more about our entry requirements.

Fees and funding

  • Home/EU: £9,250 per year*
  • International: £13,500 per year*

*The amount you pay may increase each year, in line with inflation - but capped to the Retail Price Index (RPI).

UK and EU students can take out a tuition fee loan to cover the cost of their course, and UK students can take out a maintenance loan of up to £8,700 to cover living costs.

Substantial discounts are available for International students.  

More information on fees can be found in the Money section of the website.

Additional costs

Your tuition fees will cover most costs associated with your programme (including registration, tuition, supervision, assessment and examination).

There are some extra costs that you might have to pay, or choose to pay, depending on your programme of study and the decisions you make. The list below has some examples, and any extra costs will vary.

  • Books (you’ll have access to books from your module reading lists in the library, but you may want to buy your own copies
  • Optional field trips
  • Study abroad (including travel costs, accommodation, visas, immunisation)
  • Placement costs (including travel costs and accommodation)
  • Student visas (international students)
  • Laptop (you’ll have access to laptops and PC’s on campus, but you may want to buy your own)
  • Printing and photocopying
  • Professional-body membership
  • Graduation (gown hire and photography)

Remember, you’ll still need to take into account your living costs. This could include accommodation, travel and food – to name just a few. 

Future prospects

Stand out in a competitive job market with a degree in Modern Languages with Marketing. The combination of high-level language and cultural skills, knowledge in marketing, opens up a wide variety of career options after graduation.

Languages graduates have gone into careers such as: international customer liaison at Harrod’s; business analyst; United Biscuits; Customs and Excise executive office; English teaching assistant in Japan; lecturers teaching English at universities in Dijon and Reims, and at the Sorbonne in Paris; translator, Netherlands National Press Bureau; International Officer at Lloyds Bank, Intelligence Officer with RAF.